The Most Social Games

2017 ◽  
Vol 6 (3) ◽  
pp. 308-330 ◽  
Author(s):  
Tang Tang ◽  
Roger Cooper
Keyword(s):  
Social Media ◽  
Personal Identity ◽  
Media Use ◽  
Media Consumption ◽  
Media Content ◽  
Social Games ◽  
Mega Events ◽  
Active Choice ◽  
Viewing Context ◽  
Mega Event

Social media has substantially changed how people consume media content, particularly during sport mega-events. This study examined the audience social media uses during the “most social Olympics” and found that demographics, personality, motivations, preference, media use routine, and viewing context significantly predicted social media consumption for the Rio Games. Olympics viewing on social media was predominately predicted by media use routine, while following and posting on social media about the Olympics appeared to be a more “active” choice that was shaped by personal identity and virtual schemas. In addition, results indicate that social media uses during the Rio Games neither “displaced” nor “encouraged” Olympics viewing on traditional television. Uses of social media suggest a digital expansion of “group” viewing and transform ways in which the audience can experience a sport mega-event.

scholarly journals Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis (Preprint)

2020 ◽  
Author(s):  
Joseph R Linzey ◽  
Faith Robertson ◽  
Ali S Haider ◽  
Christopher Salvatore Graffeo ◽  
Justin Z Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Descriptive Analysis ◽  
Descriptive Statistics ◽  
Media Content ◽  
Scholarly Publications ◽  
Publishing Group ◽  
Research And Education ◽  
The Impact ◽  
Journal Impact

BACKGROUND Social media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. OBJECTIVE The goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. METHODS We analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG’s Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were utilized. RESULTS Between February 2015 and October 2016, when a specialized SMT was created, 170 tweets (8.1 tweets/month) were posted compared to 3220 tweets (115.0 tweets/month) between November 2016 and February 2019. All metrics significantly increased, including the impressions per tweet (mean 1646.3, SD 934.9 vs mean 4605.6, SD 65,546.5; <i>P</i>=.01), engagements per tweet (mean 35.2, SD 40.6 vs mean 198.2, SD 1037.2; <i>P</i>&lt;.001), retweets (mean 2.5, SD 2.8 vs mean 10.5, SD 15.3; <i>P</i>&lt;.001), likes (mean 2.5, SD 4.0 vs mean 18.0, SD 37.9; <i>P</i>&lt;.001), profile clicks (mean 1.5, SD 2.0 vs mean 5.2, SD 43.3; <i>P</i>&lt;.001), and URL clicks (mean 13.1, SD 14.9 vs mean 38.3, SD 67.9; <i>P</i>&lt;.001). Tweets that were posted on the weekend compared to weekdays had significantly more retweets (mean 9.2, SD 9.8 vs mean 13.4, SD 25.6; <i>P</i>&lt;.001), likes (mean 15.3, SD 17.9 vs mean 23.7, SD 70.4; <i>P</i>=.001), and URL clicks (mean 33.4, SD 40.5 vs mean 49.5, SD 117.3; <i>P</i>&lt;.001). Between November 2015 and October 2016, 49 Facebook posts (2.3 posts/month) were sent compared to 2282 posts (81.5 posts/month) sent between November 2016 and February 2019. All Facebook metrics significantly increased, including impressions (mean 5475.9, SD 5483.0 vs mean 8506.1, SD 13,113.9; <i>P</i>&lt;.001), engagements (mean 119.3, SD 194.8 vs mean 283.8, SD 733.8; <i>P</i>&lt;.001), and reach (mean 2266.6, SD 2388.3 vs mean 5344.1, SD 8399.2; <i>P</i>&lt;.001). Weekend Facebook posts had significantly more impressions per post (mean 7967.9, SD 9901.0 vs mean 9737.8, SD 19,013.4; <i>P</i>=.03) and a higher total reach (mean 4975.8, SD 6309.8 vs mean 6108.2, SD 12,219.7; <i>P</i>=.03) than weekday posts. CONCLUSIONS Social media has been established as a crucial tool for the propagation of neurosurgical research and education. Implementation of the JNSPG specialized SMT had a demonstrable impact on increasing the online visibility of social media content.

scholarly journals What do people learn from following the news? A diary study on the influence of media use on knowledge of current news stories

2020 ◽  
pp. 026732312097872
Author(s):  
Kathleen Beckers ◽  
Peter Van Aelst ◽  
Pascal Verhoest ◽  
Leen d’Haenens
Keyword(s):  
Social Media ◽  
News Media ◽  
Media Use ◽  
Media Consumption ◽  
Diary Study ◽  
Traditional Media ◽  
Audiovisual Media ◽  
News Stories ◽  
Time Diary ◽  
Current Affairs

One of the main functions of news media in democracies is informing the citizenry on day-to-day affairs. However, the way in which citizens gather news has changed as nowadays people have more opportunities than ever before to adapt their media consumption based on their preferences. One of the major game changers was the introduction of social media. This raises the question to what extent traditional media still contribute to people’s knowledge of current affairs. Using a time-diary study in the Flemish media context, we investigate the influence of different forms of news consumption on current news knowledge. We conclude that traditional (print and audiovisual) media, including popular outlets, continue to be the major contributors to people’s knowledge about current affairs and that social media hardly contribute at all.

scholarly journals Reported literacy, media consumption and social media use as measures of relevance of Spanish as a heritage language

2016 ◽  
Vol 21 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Isabel Velázquez
Keyword(s):  
Social Media ◽  
Heritage Language ◽  
Online Survey ◽  
Media Use ◽  
Adult Life ◽  
Electronic Media ◽  
Media Consumption ◽  
Personal Interest ◽  
Social Media Use ◽  
Reading And Writing

Aims and objectives: This paper explores one dimension of language maintenance among college-aged heritage speakers of Spanish (HSS) in three communities of the U.S. Midwest. The aim was to understand whether Spanish was relevant at a point in life in which they were developing their own networks away from their families. Research questions: Were reading and writing in Spanish relevant for the participants? Did they use Spanish when on social media? Did they text in Spanish? Was Spanish relevant for them when consuming content on electronic media? Methodology: This analysis is part of a larger study on HSS in communities of recent Latino settlement. Respondents participated in an oral interview and responded to an online survey. Data and analysis: Results presented here come from a study designed to gather data on reported interlocutors, reading and writing, electronic media consumption, and social media use. Respondents were 71 HSS between the ages of 19 and 29. Results were compared with two control groups: 23 L2 speakers and 24 native speakers attending the same schools. Higher relevance was assumed when an event was reported closest to the moment of response. Reading and writing were classified as school, personal interest, employment, other. Relevance as related to social media, music, and internet use was determined by reported frequency. Findings: Highest relevance was reported for texting and listening to music; lowest was reported for consumption of internet content. Results for texting, social media and personal interest reading/writing suggest that for these speakers Spanish was viable for accrual of bonding social capital. Reading/writing reports suggest that for many, Spanish was also viable to attain specific academic goals. Environmental pressures to shift are evidenced in the uses not (or barely) reported: reading/writing related to work, religion and daily living, and consumption of internet content. Originality: This paper focuses on maintenance of relevance of a heritage language in the first stage of adult life. Implications: Results suggest that in using Spanish, respondents were not bound by physical context or immediate availability of interlocutors, but by their perceptions of viability.

The multi-actor perspective of engagement on social media

2021 ◽  
pp. 147078532110244
Author(s):  
Sara Shawky ◽  
Krzysztof Kubacki ◽  
Timo Dietrich ◽  
Scott Weaven
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Media Use ◽  
Media Content ◽  
Evidence Based ◽  
Social Media Use ◽  
The Social ◽  
Measurement Tools ◽  
Multiple Actors

Despite the known benefits offered by social media to create engagement in social marketing programs, scholars have highlighted the need for more evidence-based, practical, and measurable approaches to social media use in social marketing contexts. This netnographic study employed a four-level multi-actor engagement framework originally proposed by Shawky et al. to explore engagement in a single Facebook community. We identified social media measurement tools for assessing connections, interactions, and loyalty of multiple actors which will assist social marketing practitioners’ understanding of different actors’ interactions with the social media content, enabling them to maintain these actors’ levels of engagement, advance their engagement to a higher level, or attract others to expand the community.

scholarly journals It’s the Content That Counts: Longitudinal Associations between Social Media Use, Parental Monitoring and Alcohol Use in an Australian Sample of Adolescents Aged 13 to 16 Years

2021 ◽  
Vol 18 (14) ◽  
pp. 7599
Author(s):  
Anna Smout ◽  
Cath Chapman ◽  
Marius Mather ◽  
Tim Slade ◽  
Maree Teesson ◽  
...  
Keyword(s):  
Social Media ◽  
Alcohol Use ◽  
Parental Monitoring ◽  
Media Use ◽  
Critical Factor ◽  
Media Content ◽  
School Students ◽  
Social Media Use ◽  
Cross Sectional ◽  
The Impact

(1) Background: More time spent on social media has been linked to increased alcohol use, with exposure to peer alcohol-related content on social media (content exposure) named as a critical factor in this relationship. Little is currently known about whether early content exposure may have lasting effects across adolescent development, or about the capacity of parental monitoring of social media use to interrupt these links. (2) Methods: These gaps were addressed in both cross-sectional and longitudinal contexts among a longitudinal sample of Australian secondary school students (n = 432) across the ages of 13–16. (3) Results: Evidence was found for links between social media use and alcohol use frequency in early development. Social media time at age 13 was significantly associated with concurrent alcohol use frequency. At age 13, alcohol use frequency was significantly higher among those who reported content exposure compared to those who reported no exposure. Longitudinally, the frequency of alcohol use over time increased at a faster rate among participants who reported content exposure at age 13. In terms of parental monitoring, no longitudinal effects were observed. However, parental monitoring at age 13 did significantly reduce the concurrent relationship between alcohol use frequency and content exposure. (4) Conclusion: The impact of social media content exposure on alcohol use in adolescence may be more important than the time spent on social media, and any protective effect of parental monitoring on content exposure may be limited to the time it is being concurrently enacted.

scholarly journals Political informing through social media across Europe - factors and effects

Sociologija ◽  
2019 ◽  
Vol 61 (4) ◽  
pp. 565-584
Author(s):  
Dalibor Petrovic ◽  
Milos Besic
Keyword(s):  
Social Media ◽  
Social Research ◽  
Media Use ◽  
Political Activism ◽  
The Political ◽  
Media Content ◽  
Social Media Use ◽  
Political Consequences ◽  
Use Of Social Media ◽  
Politically Active

Social media play a significant role in political informing across Europe and the rest of the world. That is why the political consequences of social media use have become one of the prominent issues in contemporary social research. In line with that, this paper investigates how the use of social media for political informing is associated with the state of democracy in European countries and how individual satisfaction with the level of democracy and the political activism of citizens are affected by social media use. We have used data from the latest European Value Survey, conducted in 2017-2018. Our data sample included 30 countries with the referent number of more than 56000 respondents involved in the survey. The main finding of our research is that a deficit of democracy leads people to use social media as a part of their political informing repertoires. This finding applies to both, those who live in undemocratic circumstances and those who live in developed democracies but have a negative personal perception of democratic procedures in their country. It seems that once citizens are ?forced? to use social media for political informing, they, in turn, become influenced by media content displayed there and by other peoples? ideas. In other words, the very use of social media makes them even more critical of democracy and consequently more politically active, which brings them back to social media.

Predicting Changing Media Use Patterns via Mega Events: An Examination of Multi-Screen Viewing During the 2016 Rio Olympics

2017 ◽  
Vol 10 (4) ◽  
pp. 531-549 ◽  
Author(s):  
Tang Tang ◽  
Roger Cooper
Keyword(s):  
Mobile Devices ◽  
Media Use ◽  
Psychological Needs ◽  
Social Contexts ◽  
Individual Characteristics ◽  
Mega Events ◽  
Use Patterns ◽  
Screen Viewing ◽  
Mega Event ◽  
Unique Context

Mega events, such as the Olympics, provide a unique context and valuable opportunity to study changing media use patterns in today’s convergent environment. This study examined how and why audiences watched the 2016 Rio Olympics across media, and found that while TV was still the dominant platform for mega-event viewing, audiences tended to seek alternative content and niche sports on computers, and primarily used mobile devices to get a second-screen experience during the Rio Games. In addition, findings suggest that multiscreen Olympics viewing was not exclusively determined by individual characteristics and psychological needs. Structures, media use routine, and social contexts played a big (though maybe less obvious) role in driving screen choice.

scholarly journals Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis

10.2196/17741 ◽  
2020 ◽  
Vol 22 (5) ◽  
pp. e17741 ◽  
Author(s):  
Joseph R Linzey ◽  
Faith Robertson ◽  
Ali S Haider ◽  
Christopher Salvatore Graffeo ◽  
Justin Z Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Descriptive Analysis ◽  
Descriptive Statistics ◽  
Media Content ◽  
Scholarly Publications ◽  
Publishing Group ◽  
Research And Education ◽  
The Impact ◽  
Journal Impact

Background Social media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. Objective The goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. Methods We analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG’s Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were utilized. Results Between February 2015 and October 2016, when a specialized SMT was created, 170 tweets (8.1 tweets/month) were posted compared to 3220 tweets (115.0 tweets/month) between November 2016 and February 2019. All metrics significantly increased, including the impressions per tweet (mean 1646.3, SD 934.9 vs mean 4605.6, SD 65,546.5; P=.01), engagements per tweet (mean 35.2, SD 40.6 vs mean 198.2, SD 1037.2; P<.001), retweets (mean 2.5, SD 2.8 vs mean 10.5, SD 15.3; P<.001), likes (mean 2.5, SD 4.0 vs mean 18.0, SD 37.9; P<.001), profile clicks (mean 1.5, SD 2.0 vs mean 5.2, SD 43.3; P<.001), and URL clicks (mean 13.1, SD 14.9 vs mean 38.3, SD 67.9; P<.001). Tweets that were posted on the weekend compared to weekdays had significantly more retweets (mean 9.2, SD 9.8 vs mean 13.4, SD 25.6; P<.001), likes (mean 15.3, SD 17.9 vs mean 23.7, SD 70.4; P=.001), and URL clicks (mean 33.4, SD 40.5 vs mean 49.5, SD 117.3; P<.001). Between November 2015 and October 2016, 49 Facebook posts (2.3 posts/month) were sent compared to 2282 posts (81.5 posts/month) sent between November 2016 and February 2019. All Facebook metrics significantly increased, including impressions (mean 5475.9, SD 5483.0 vs mean 8506.1, SD 13,113.9; P<.001), engagements (mean 119.3, SD 194.8 vs mean 283.8, SD 733.8; P<.001), and reach (mean 2266.6, SD 2388.3 vs mean 5344.1, SD 8399.2; P<.001). Weekend Facebook posts had significantly more impressions per post (mean 7967.9, SD 9901.0 vs mean 9737.8, SD 19,013.4; P=.03) and a higher total reach (mean 4975.8, SD 6309.8 vs mean 6108.2, SD 12,219.7; P=.03) than weekday posts. Conclusions Social media has been established as a crucial tool for the propagation of neurosurgical research and education. Implementation of the JNSPG specialized SMT had a demonstrable impact on increasing the online visibility of social media content.

scholarly journals A Study of University Students’ Communication Behavior in Social Media from Theory of Uses and Gratification

2021 ◽  
Vol 3 (11) ◽  
pp. 122-132
Author(s):  
Nurwahida Alimuddin ◽  
Ibrahim Latepo
Keyword(s):  
Social Media ◽  
University Students ◽  
Personal Identity ◽  
Information Search ◽  
Media Use ◽  
Well Being ◽  
Psychological Needs ◽  
Social Media Use ◽  
Making Friends ◽  
Use Of Social Media

University students have intensively used social media in their daily life. The students use social media for social, education, and interaction purposes. Some studies found that students also use social media for psychological relief benefits such as building happiness through making friends and finding entertainment. However, limited studies have been conducted to find out variables that affect psychological needs in social media use. This study, therefore, aims to find out variables that affect university students' psychological needs in social media use. This study used a quantitative method with a survey approach. Samples were eighty students who were purposively recruited from four faculties. This study shows that information search, social interaction, entertainment, narcissism, and attention seekers behavior have significantly influenced the students' motivation to fulfill psychological needs in social media use. Personal identity-building did not affect the students’ use of social media in fulfilling their psychological needs. The students might be focused on social identity rather than personal identity building. We concluded that social media had become a new source for university students to find psychological relief and well-being.

scholarly journals Social Behaviors and Separation Anxiety in Unattended Social Media User Children of Working Women (in Lahore District)

2018 ◽  
Vol I (I) ◽  
pp. 40-57
Author(s):  
Sana Iqbal
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Separation Anxiety ◽  
Media Use ◽  
Negative Impact ◽  
Working Women ◽  
Social Behaviors ◽  
Survey Method ◽  
Media Content ◽  
Research Article

In this research article, the discussion moves around children who faces a prolonged separation anxiety, which does not diminish even with parent's best efforts. 88.4% results showed that when parents go to work, usually children use social media content unattended. Children use social networking apps which are not age restricted and can put a negative impact on their social behaviors. Survey method is conducted to get the results for the research on this issue. 88.4% results proved that children of working women face separation anxiety. It is recommended in this research that awareness on these issues can make parents able to grasp the only way they can control anxiety issue in their children and have an eye on their social media use, which is to build healthy relationship with their children and gain their trust so that they share everything with their parents.

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