scholarly journals The Impact of Mass Media Campaigns on Physical Activity Participation on a Global Scale: Lessons Learned From the COVID-19 Pandemic

2020 ◽  
Vol 17 (9) ◽  
pp. 857-858
Author(s):  
Pazit Levinger ◽  
Keith D. Hill
2015 ◽  
Vol 12 (9) ◽  
pp. 1198-1204 ◽  
Author(s):  
Emily Knox ◽  
Stuart Biddle ◽  
Dale W. Esliger ◽  
Joe Piggin ◽  
Lauren Sherar

Background:Mass media campaigns are an important tool for promoting health-related physical activity. The relevance of sedentary behavior to public health has propelled it to feature prominently in health campaigns across the world. This study explored the use of messages regarding sedentary behavior in health campaigns within the context of current debates surrounding the association between sedentary behavior and health, and messaging strategies to promote moderate-to-vigorous physical activity (MVPA).Methods:A web-based search of major campaigns in the United Kingdom, United States, Canada, and Australia was performed to identify the main campaign from each country. A directed content analysis was then conducted to analyze the inclusion of messages regarding sedentary behavior in health campaigns and to elucidate key themes. Important areas for future research were illustrated.Results:Four key themes from the campaigns emerged: clinging to sedentary behavior guidelines, advocating reducing sedentary behavior as a first step on the activity continuum and the importance of light activity, confusing the promotion of MVPA, and the demonization of sedentary behavior.Conclusions:Strategies for managing sedentary behavior as an additional complicating factor in health promotion are urgently required. Lessons learned from previous health communication campaigns should stimulate research to inform future messaging strategies.


Author(s):  
Adrian Bauman ◽  
Tim Armstrong ◽  
Joanne Davies ◽  
Neville Owen ◽  
Wendy Brown ◽  
...  

1992 ◽  
Vol 7 (4) ◽  
pp. 241-247 ◽  
Author(s):  
MICHAEL BOOTH ◽  
ADRIAN BAUMAN ◽  
BRIAN OLDENBURG ◽  
NEVILLE OWEN ◽  
PAUL MAGNUS

2014 ◽  
Vol 11 (5) ◽  
pp. 992-998 ◽  
Author(s):  
Zan Gao ◽  
Ping Xiang

Background:Exergaming has been considered a fun solution to promoting a physically active lifestyle. This study examined the impact of an exergaming-based program on urban children’s physical activity participation, body composition and perceptions of the program.Methods:A sample of 185 children’s physical activity was measured in August 2009 (pretest), and percent body fat was used as index of body composition. Fourth graders were assigned to intervention group engaging in 30 minutes exergaming-based activities 3 times per week, while third and fifth graders were in comparison group. Measurements were repeated 9 months later (posttest). Interviews were conducted among 12 intervention children.Results:ANCOVA with repeated measures revealed a significant main effect for intervention, F(1, 179) = 10.69, P < .01. Specifically, intervention children had significantly greater increased physical activity levels than comparison children. Logistic regression for body composition indicated intervention children did not differ significantly in percent body fat change from comparison children, Chi square = 5.42, P = .14. Children interviewed reported positive attitudes toward the intervention.Conclusions:The implementation of exergaming-based program could have a significantly positive effect on children’s physical activity participation and attitudes. Meanwhile, long-term effect of the program on children’s body composition deserves further investigation.


2016 ◽  
Vol 43 (6) ◽  
pp. 683-690 ◽  
Author(s):  
Margaret P. Sanders ◽  
Deirdre Dlugonski

Purpose. Many mothers fail to meet the recommended guidelines for physical activity. Popular media magazines targeting mothers provide information about physical activity and health, but little is known about the framing and content of physical activity messages within these sources. The aim of this content analysis was to analyze the framing and content (i.e., benefits, consequences, and sources of self-efficacy) of physical activity messages directed toward mothers in popular magazines. Method. Ten popular magazines were selected for data analysis and coded independently by two researchers in NVivo Version 10.0 for gain- or loss-framed messages, benefits and consequences of physical activity, and sources of self-efficacy. Results. Most of the 164 articles encouraged physical activity by presenting benefits associated with physical activity. These benefits primarily focused on weight loss and fitness gains and few articles used self-efficacy messages to enhance confidence in physical activity participation. Conclusions. It is promising that popular media magazines used gain-framed messages about the benefits of physical activity for mothers. Future research should focus on finding ways of using popular media outlets to promote a more comprehensive set of physical activity benefits, enhance physical activity self-efficacy, and determine the impact of such messages on physical activity participation.


2019 ◽  
Vol 12 (1) ◽  
pp. 181-187
Author(s):  
Kelly A. Cotter ◽  
Jennifer A. Mendiola

Objective: To examine the impact of health-related social control tactics on the physical activity behavior of college students. Participants: 110 undergraduates (74% women) recorded their naturalistic behavior across eight consecutive days between March and May of 2010. Methods: A short-term longitudinal daily diary survey examined daily self-reports of received health-related social control (the direct regulation of a target’s health behaviors by a social partner) and minutes engaged in physical activity. Results: Multilevel modeling according to a two-level structure in which observations (Level 1) were nested within individuals (Level 2) revealed that positive social control for exercise (e.g., encouragement) had a positive effect on physical activity participation, both within-persons (intra-individual level) and between-persons (inter-individual level). Negative social control (e.g., nagging) had no effect on physical activity participation. Conclusion: The present results suggest that individuals should employ positive social control tactics when attempting to enhance the physical activity behaviors of college students.


Sign in / Sign up

Export Citation Format

Share Document