scholarly journals O-017 Edinburgh’s WEB experience

Author(s):  
N Dobbs ◽  
J Du Plessis ◽  
P Keston ◽  
J Downer
Keyword(s):  
2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.


2013 ◽  
Vol 5 (1) ◽  
pp. 21-38
Author(s):  
Glaroudis Dimitrios ◽  
Manitsaris Athanasios ◽  
Kotini Isabella

Mobile learning is becoming increasingly popular. Educational web sites can be used as supporting learning tools for students who wish to supplement their knowledge without restrictions of time and place. The continuously increasing demand for enhanced remote and mobile services, as well as the difficulty in easily incorporating current learning services for mobile users, renders essential the adaptation of educational material for these requirements. The objective of this work is to present and evaluate a methodology for producing content semantics from learning material. The proposed approach results in recommending links, which are relevant to the mobile users’ interests, by exploiting the recorded usage of an educational portal and the semantics of the learning content. The implementation results reveal enhanced capabilities in mobile learners’ web experience and usability.


2016 ◽  
Vol 34 (1) ◽  
pp. 132-154 ◽  
Author(s):  
Riaan Rudman ◽  
Rikus Bruwer

Purpose The purpose of this study is to define Web 3.0 and discuss the underlying technologies, identify new opportunities and highlight potential challenges that are associated with the evolution to Web 3.0 technologies. Design/methodology/approach A non-empirical study reviewing papers published in accredited research journals, articles and whitepapers and websites was conducted. To add scientific rigour to a literature review, a four-stage approach, as suggested by Sylvester et al. (2011), was used. Findings The World Wide Web (henceforth referred to as the Web) is recognised as the fastest growing publication medium of all time. To stay competitive, it is crucial to stay up to date with technological trends. The Web matures in its own unique way. From the static informative characteristics of Web 1.0, it progressed into the interactive experience Web 2.0 provides. The next phase of Web evolution, Web 3.0, is already in progress. Web 3.0 entails an integrated Web experience where the machine will be able to understand and catalogue data in a manner similar to humans. This will facilitate a world wide data warehouse where any format of data can be shared and understood by any device over any network. The evolution of the Web will bring forth new opportunities and challenges. Opportunities identified can mainly be characterised as the autonomous integration of data and services which increase the pre-existing capabilities of Web services, as well as the creation of new functionalities. The challenges mainly concern unauthorised access and manipulation of data, autonomous initiation of actions and the development of harmful scripts and languages. Practical implications The findings will assist data managers to identify future opportunities while considering negative impacts and understanding the underlying technologies associated with the structure and storage of electronic information. The research will assist anyone in the data and information management industry to identify opportunities and mitigate risk. Originality/value Many organisations were caught off guard by the evolution of the Web to Web 2.0. Organisations, and in particular anyone in the data and information management industry, need to be ready and acquire knowledge about the opportunities and challenges arising from Web 3.0 technologies.


2006 ◽  
Vol 1 (2) ◽  
pp. 55-55
Author(s):  
Sarah B. Tegen
Keyword(s):  

2017 ◽  
Vol 2017 (1) ◽  
pp. 79-99 ◽  
Author(s):  
Muhammad Ikram ◽  
Hassan Jameel Asghar ◽  
Mohamed Ali Kaafar ◽  
Anirban Mahanti ◽  
Balachandar Krishnamurthy

Abstract Numerous tools have been developed to aggressively block the execution of popular JavaScript programs in Web browsers. Such blocking also affects functionality of webpages and impairs user experience. As a consequence, many privacy preserving tools that have been developed to limit online tracking, often executed via JavaScript programs, may suffer from poor performance and limited uptake. A mechanism that can isolate JavaScript programs necessary for proper functioning of the website from tracking JavaScript programs would thus be useful. Through the use of a manually labelled dataset composed of 2,612 JavaScript programs, we show how current privacy preserving tools are ineffective in finding the right balance between blocking tracking JavaScript programs and allowing functional JavaScript code. To the best of our knowledge, this is the first study to assess the performance of current web privacy preserving tools in determining tracking vs. functional JavaScript programs. To improve this balance, we examine the two classes of JavaScript programs and hypothesize that tracking JavaScript programs share structural similarities that can be used to differentiate them from functional JavaScript programs. The rationale of our approach is that web developers often “borrow” and customize existing pieces of code in order to embed tracking (resp. functional) JavaScript programs into their webpages. We then propose one-class machine learning classifiers using syntactic and semantic features extracted from JavaScript programs. When trained only on samples of tracking JavaScript programs, our classifiers achieve accuracy of 99%, where the best of the privacy preserving tools achieve accuracy of 78%. The performance of our classifiers is comparable to that of traditional two-class SVM. One-class classification, where a training set of only tracking JavaScript programs is used for learning, has the advantage that it requires fewer labelled examples that can be obtained via manual inspection of public lists of well-known trackers. We further test our classifiers and several popular privacy preserving tools on a larger corpus of 4,084 websites with 135,656 JavaScript programs. The output of our best classifier on this data is between 20 to 64% different from the tools under study. We manually analyse a sample of the JavaScript programs for which our classifier is in disagreement with all other privacy preserving tools, and show that our approach is not only able to enhance user web experience by correctly classifying more functional JavaScript programs, but also discovers previously unknown tracking services.


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