A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising

2003 ◽  
Vol 25 (2) ◽  
pp. 31-44 ◽  
Author(s):  
Wendy Macias
Keyword(s):  
Web Sites ◽  
Product Involvement ◽  
Interactive Advertising ◽  
Web Experience

A Methodology for Enhancing Mobile Learning Through Content Semantics

2013 ◽  
Vol 5 (1) ◽  
pp. 21-38
Author(s):  
Glaroudis Dimitrios ◽  
Manitsaris Athanasios ◽  
Kotini Isabella
Keyword(s):  
Mobile Learning ◽  
Web Sites ◽  
Mobile Users ◽  
Learning Material ◽  
Learning Tools ◽  
Learning Content ◽  
Increasing Demand ◽  
Web Experience ◽  
Educational Portal ◽  
Content Semantics

Mobile learning is becoming increasingly popular. Educational web sites can be used as supporting learning tools for students who wish to supplement their knowledge without restrictions of time and place. The continuously increasing demand for enhanced remote and mobile services, as well as the difficulty in easily incorporating current learning services for mobile users, renders essential the adaptation of educational material for these requirements. The objective of this work is to present and evaluate a methodology for producing content semantics from learning material. The proposed approach results in recommending links, which are relevant to the mobile users’ interests, by exploiting the recorded usage of an educational portal and the semantics of the learning content. The implementation results reveal enhanced capabilities in mobile learners’ web experience and usability.

Defending against Distributed Denial of Service

2011 ◽  
pp. 121-129
Author(s):  
Yang Xiang ◽  
Wanlei Zhou
Keyword(s):  
Web Sites ◽  
Credit Card ◽  
Denial Of Service ◽  
Online Gambling ◽  
Distributed Denial Of Service ◽  
Ddos Attacks ◽  
Web Traffic ◽  
Internet Applications ◽  
Ddos Attack ◽  
Interactive Advertising

Recently the notorious Distributed Denial of Service (DDoS) attacks made people aware of the importance of providing available data and services securely to users. A DDoS attack is characterized by an explicit attempt from an attacker to prevent legitimate users of a service from using the desired resource (CERT, 2006). For example, in February 2000, many Web sites such as Yahoo, Amazon.com, eBuy, CNN.com, Buy. com, ZDNet, E*Trade, and Excite.com were all subject to total or regional outages by DDoS attacks. In 2002, a massive DDoS attack briefly interrupted Web traffic on nine of the 13 DNS “root” servers that control the Internet (Naraine, 2002). In 2004, a number of DDoS attacks assaulted the credit card processor Authorize. net, the Web infrastructure provider Akamai Systems, the interactive advertising company DoubleClick (left that company’s servers temporarily unable to deliver ads to thousands of popular Web sites), and many online gambling sites (Arnfield, 2004). Nowadays, Internet applications face serious security problems caused by DDoS attacks. For example, according to CERT/CC Statistics 1998-2005 (CERT, 2006), computer-based vulnerabilities reported have increased exponentially since 1998. Effective approaches to defeat DDoS attacks are desperately demanded (Cisco, 2001; Gibson, 2002).

Examining the Online Wine Tourism Experience of California Wineries

2013 ◽  
pp. 25-40
Author(s):  
Roblyn Simeon ◽  
Lutfus Sayeed
Keyword(s):  
Brand Equity ◽  
Web Sites ◽  
Strategic Orientation ◽  
Statistical Analyses ◽  
Wine Tourism ◽  
Tourism Experience ◽  
The World ◽  
Strategic Impact ◽  
Web Experience ◽  
The Web

Online wine tourism is boosting the level of competition among wineries and wine regions around the world. This paper presents and extends a proven framework for examining the strategic orientation of winery web sites. By treating winery web sites as intensive information environments this paper shows how they can have a strategic impact on perceptions. Using a modified AIPD framework and statistical analyses, the authors show how certain California wineries are able to fully project the wine tourism experience online while targeting strategic perception goals that are effective at building virtual brand equity and boosting winery visitations at the same time. The result of this research indicates that it is possible to measure and evaluate both the web experience and the strategic perception aspects of winery web sites.

Examining the Online Wine Tourism Experience of California Wineries

2011 ◽  
Vol 1 (1) ◽  
pp. 24-40 ◽  
Author(s):  
Roblyn Simeon ◽  
Lutfus Sayeed
Keyword(s):  
Brand Equity ◽  
Web Sites ◽  
Strategic Orientation ◽  
Statistical Analyses ◽  
Wine Tourism ◽  
Tourism Experience ◽  
The World ◽  
Strategic Impact ◽  
Web Experience ◽  
The Web

Online wine tourism is boosting the level of competition among wineries and wine regions around the world. This paper presents and extends a proven framework for examining the strategic orientation of winery web sites. By treating winery web sites as intensive information environments this paper shows how they can have a strategic impact on perceptions. Using a modified AIPD framework and statistical analyses, the authors show how certain California wineries are able to fully project the wine tourism experience online while targeting strategic perception goals that are effective at building virtual brand equity and boosting winery visitations at the same time. The result of this research indicates that it is possible to measure and evaluate both the web experience and the strategic perception aspects of winery web sites.

scholarly journals Do Firm Vary the Frequency of Advertising in an Offline and Online Environment? An analytical approach

2013 ◽  
Vol 2 (8) ◽  
pp. 57-68
Author(s):  
Sunday C. eze ◽  
Angela Oduro-Gyamfi
Keyword(s):  
Web Sites ◽  
Analytical Approach ◽  
Online Environment ◽  
Advertising Strategy ◽  
Initial Implementation ◽  
Marketing Policy ◽  
Interactive Advertising ◽  
The Common ◽  
Online Web ◽  
Common Perception

There have been countless developments in the field of communication and information. Marketers have been quick to capitalise on these advancements. In this regard, the interactive advertising has slowly been gaining prominence globally, and many companies now have online presence enabling them to gain recognition not only locally but also globally. This study has been an attempt at analysing the variations in the frequency of both the online and the offline medium of advertising, through the analysis of the companies’ reports of two brands- Camden food co and The Pasty Shop. It was discovered that the common perception that exists is that online web-sites are expensive to maintain after initial implementation. The method of advertising is chiefly dependent on the marketing policy of a firm, which is actually a product of the nature of the firm itself. Hence, since both Camden Food Co and The Pasty Shop cater to people who are commuting and have a bite on the go, the key advertising strategy has been to invest in and maintain offline advertising.

scholarly journals Do Firm Vary the Frequency of Advertising in an Offline and Online Environment? An analytical approach

2014 ◽  
Vol 2 (8) ◽  
pp. 57-68
Author(s):  
Sunday C. Eze ◽  
Angela Oduro-Gyamfi
Keyword(s):  
Web Sites ◽  
Analytical Approach ◽  
Online Environment ◽  
Advertising Strategy ◽  
Initial Implementation ◽  
Marketing Policy ◽  
Interactive Advertising ◽  
The Common ◽  
Online Web ◽  
Common Perception

There have been countless developments in the field of communication and information. Marketers have been quick to capitalise on these advancements. In this regard, the interactive advertising has slowly been gaining prominence globally, and many companies now have online presence enabling them to gain recognition not only locally but also globally. This study has been an attempt at analysing the variations in the frequency of both the online and the offline medium of advertising, through the analysis of the companies’ reports of two brands- Camden food co and The Pasty Shop. It was discovered that the common perception that exists is that online web-sites are expensive to maintain after initial implementation. The method of advertising is chiefly dependent on the marketing policy of a firm, which is actually a product of the nature of the firm itself. Hence, since both Camden Food Co and The Pasty Shop cater to people who are commuting and have a bite on the go, the key advertising strategy has been to invest in and maintain offline advertising.

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