Immediacy and Hypermediacy: mind the oscillation

This paper considers that web design comprehends the notion of transparency (immediacy) as a mean to support user immersion. But it also comprehends the notion of opaque (hypermediacy) as a mean to support interactivity. Therefore, the user oscillates between being immersed on the content and interacting with the interface, and this oscillation might disrupt the making sense process. We argue that the creative oscillation between immediacy and hypermediacy can enhance reality and thus support meaningful web experience. To this end, this paper investigates the role of agency to sustain oscillation between immediacy and hypermediacy in a website. Thus, this paper starts reviewing some of the works that instantiate narrative in design and those that focus on the agency that is experienced when interacting with a computer. Thus, agency is used as an analytical lens to investigate how interface design was used to specific outcomes in retail context: a sense of aesthetic, service excellence, playfulness and consumer return on investment. In order to that, it is performed a close reading in two versions of two specific genres of websites to understand how remediation changed over time and its implication on agency. The first genre is service design, and the second is product design. The results suggest that those design that privilege narrative and cognitive interactivity intend to provoke a sense of aesthetic and service excellence. The results also suggest that those websites that privilege explicit interactivity intend to provoke a sense of playfulness and consumer return on investment. In addition, a creative oscillation between immediacy and hypermediacy enhance reality and support meaningful user experience. In addition, this paper identifies some of the signifiers that support different levels of agency. Finally, exploring the oscillation between immediacy (transparency) and hypermediation (reflectivity) creates meaning to the experience because it acknowledges the interface and the role it plays in presenting reality.

Shielding techniques for Application Layer DDoS Attack in Wireless Networks : A Methodological Review

In today's world the wireless networks are widely preferred as a communication medium as these are infrastructure less networks. The application layer of these networks is targeted by attackers because it is responsible for actual data exchange with privacy of end users. As human dependency on wireless networks is increasing the DDoS attacks i.e. distributed denial of service attack which becomes a nightmare for the researchers. This attack is one of the most devastating attacks that can be executed on web-servers and congest the network keys like socket connections, CPU cycles, and memory database. In this current mobile computing world, the necessity of DDOS attack management is significantly increased because this attack can degrade the entire web experience. Further, this DDOS attack is commenced along with the legitimate requests so it is also important to differentiate DDoS attack from other similar Events. This review endeavors to explore with more emphasis on various privacy preservation scheme for application layer DDoS attack and its management stages like prevention, detection, mitigation and Differentiation along with comparative statement of prominent techniques dis-covered in each stage. This methodological survey report shall lead the way to researchers and network designers to suit the specific management scheme to provide the complete protection of wireless networks from DDoS attack.

La e-experiencia de marca a través de los medios sociales y su influencia en la e-calidad de la relación y la e-fidelización. Análisis empírico en los sitios web de viajes

El objetivo principal de este artículo es verificar la relación de la experiencia web de marca a través de los sitios web organizacionales o de los medios sociales de viajes y constatar su influencia en la calidad de la relación electrónica y en la fidelización electrónica de los usuarios. Para confirmar las hipótesis, se utilizan técnicas cuantitativas de una muestra de 769 usuarios. Del modelo propuesto, podemos concluir que la experiencia de marca a través de los medios sociales de viajes es el predictor directo más importante de la calidad de la relación y de la fidelización de marca. The main objective of this article is to verify the relationship of the brand web experience through the organizational websites or the social travel media and to verify its influence on the quality of the electronic relationship and the electronic loyalty of the users. To confirm the hypotheses, quantitative techniques were used in a sample of 769 users. From the proposed model, we can conclude that the brand experience through social travel media is the most important direct predictor of the quality of the relationship and brand loyalty.