Defining Web 3.0: opportunities and challenges

2016 ◽  
Vol 34 (1) ◽  
pp. 132-154 ◽  
Author(s):  
Riaan Rudman ◽  
Rikus Bruwer
Keyword(s):  
Web 2.0 ◽  
Information Management ◽  
World Wide ◽  
Content Type ◽  
Web 3.0 ◽  
Negative Impacts ◽  
Web Experience ◽  
And Storage ◽  
Interactive Experience ◽  
The Web

Purpose The purpose of this study is to define Web 3.0 and discuss the underlying technologies, identify new opportunities and highlight potential challenges that are associated with the evolution to Web 3.0 technologies. Design/methodology/approach A non-empirical study reviewing papers published in accredited research journals, articles and whitepapers and websites was conducted. To add scientific rigour to a literature review, a four-stage approach, as suggested by Sylvester et al. (2011), was used. Findings The World Wide Web (henceforth referred to as the Web) is recognised as the fastest growing publication medium of all time. To stay competitive, it is crucial to stay up to date with technological trends. The Web matures in its own unique way. From the static informative characteristics of Web 1.0, it progressed into the interactive experience Web 2.0 provides. The next phase of Web evolution, Web 3.0, is already in progress. Web 3.0 entails an integrated Web experience where the machine will be able to understand and catalogue data in a manner similar to humans. This will facilitate a world wide data warehouse where any format of data can be shared and understood by any device over any network. The evolution of the Web will bring forth new opportunities and challenges. Opportunities identified can mainly be characterised as the autonomous integration of data and services which increase the pre-existing capabilities of Web services, as well as the creation of new functionalities. The challenges mainly concern unauthorised access and manipulation of data, autonomous initiation of actions and the development of harmful scripts and languages. Practical implications The findings will assist data managers to identify future opportunities while considering negative impacts and understanding the underlying technologies associated with the structure and storage of electronic information. The research will assist anyone in the data and information management industry to identify opportunities and mitigate risk. Originality/value Many organisations were caught off guard by the evolution of the Web to Web 2.0. Organisations, and in particular anyone in the data and information management industry, need to be ready and acquire knowledge about the opportunities and challenges arising from Web 3.0 technologies.

scholarly journals Web 3.0: Governance, Risks and Safeguards

2015 ◽  
Vol 31 (3) ◽  
pp. 1037 ◽  
Author(s):  
Rikus (Hendrik Jacobus) Bruwer ◽  
Riaan Rudman
Keyword(s):  
Technological Advancement ◽  
Control Cost ◽  
Web 3.0 ◽  
Web Experience ◽  
And Control ◽  
Unstructured Information ◽  
Interactive Experience ◽  
Network Organisations ◽  
Insight Into ◽  
The Web

<p>Many organisations consider technology as a significant asset to generate income and control cost. The Web is recognised as the fastest growing publication medium of all time. This mass of unstructured information presents many new opportunities for organisations. The Web acts as an enabler for technological advancement, and has matured in its own unique way. From the static informative characteristics of Web 1.0, it progressed into the interactive experience Web 2.0 provides. The next phase of Web evolution, Web 3.0, is already in progress. Web 3.0 entails an integrated Web experience where the machine will be able to understand and catalogue data in a manner similar to humans. This will facilitate a world wide data warehouse where any format of data can be shared and understood by any device over any network. Organisations need to be ready, and acquire knowledge about the opportunities and risks arising from Web 3.0 technologies. The objective of this study is to investigate the risks an organisation will be exposed to when interacting with Web 3.0 technologies. The study proposes to provide insight into the risks arising from the use of Web 3.0, and to recommend possible safeguards to mitigate these risks to an acceptable level.</p>

Exploring the customer orientation of Spanish pharmacy websites

2018 ◽  
Vol 12 (4) ◽  
pp. 447-462 ◽  
Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes
Keyword(s):  
Web 2.0 ◽  
Customer Orientation ◽  
Community Pharmacies ◽  
Web Pages ◽  
Web Page ◽  
Pharmaceutical Sector ◽  
Content Type ◽  
Web Page Design ◽  
Page Design ◽  
The Web

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.

Gaining a Past, Losing a Future: Web 2.0 and Internet Historicity

2012 ◽  
Vol 143 (1) ◽  
pp. 99-109 ◽  
Author(s):  
Matthew Allen
Keyword(s):  
Popular Culture ◽  
Web 2.0 ◽  
First Century ◽  
The Internet ◽  
Historical Interpretation ◽  
Web 3.0 ◽  
The Past ◽  
The Future ◽  
Or Practice ◽  
The Web

This article explore how, in the first decade of the twenty-first century, the internet became historicised, meaning that its public existence is now explicitly framed through a narrative that locates the current internet in relation to a past internet. Up until this time, in popular culture, the internet had been understood mainly as the future-in-the-present, as if it had no past. The internet might have had a history, but it had no historicity. That has changed because of Web 2.0, and the effects of Tim O'Reilly's creative marketing of that label. Web 2.0, in this sense not a technology or practice but the marker of a discourse of historical interpretation dependent on versions, created for us a second version of the web, different from (and yet connected to) that of the 1990s. This historicising moment aligned the past and future in ways suitable to those who might control or manage the present. And while Web 3.0, implied or real, suggests the ‘future’, it also marks out a loss of other times, or the possibility of alterity understood through temporality.

New Trends on RIAs Development

2014 ◽  
pp. 323-336
Keyword(s):  
Web 2.0 ◽  
User Interfaces ◽  
Mobile Applications ◽  
Web Technology ◽  
Context Aware ◽  
Internet Applications ◽  
Web Based ◽  
Web 3.0 ◽  
Rich Internet Applications ◽  
The Web

Rich Internet Applications (RIAs) are considered one kind of Web 2.0 application; however, they have demonstrated to have the potential to transcend throughout the steps in the Web evolution, from Web 2.0 to Web 4.0. In some cases, RIAs can be leveraged to overcome the challenges in developing other kinds of Web-based applications. In other cases, the challenges in the development of RIAs can be overcome by using additional technologies from the Web technology stack. From this perspective, the new trends in the development of RIAs can be identified by analyzing the steps in the Web evolution. This chapter presents these trends, including cloud-based RIAs development and mashups-rich User Interfaces (UIs) development as two easily visible trends related to Web 2.0. Similarly, semantic RIAs, RMAs (Rich Mobile Applications), and context-aware RIAs are some of the academic proposals related to Web 3.0 and Web 4.0 that are discussed in this chapter.

Dispatches from the Graduate Classroom

2010 ◽  
pp. 351-366
Author(s):  
F. R. Nordengren ◽  
Ann M. York
Keyword(s):  
Web 2.0 ◽  
Popular Literature ◽  
Future Research ◽  
Evidence Based ◽  
Web 3.0 ◽  
E Learning ◽  
Theoretical Evidence ◽  
Concept Of Information ◽  
Concurrent Analysis ◽  
The Web

This chapter is a practical overview of both the theoretical, evidence-based research in pedagogy and the anecdotal, experience-based practices of faculty who work daily in online and blended learning communities. This approach combines best practices with theoretical aspects of delivering and facilitating education with diverse adult learners. Issues and trends in E-learning are presented with specific examples for implementation and suggestions for future research. Using an evidence-based approach, the authors will explore and summarize recent research with a concurrent analysis of the anecdotal popular literature. The authors explore the concept of information literacy and other skills necessary to succeed in the Web 2.0 world. Their discussion takes us away from the traditional “sage on stage” versus “guide on side” dichotomy towards both a new understanding of Web 2.0’s role in education as well as a preface to what may become Web 3.0 and beyond.

The Layered Virtual Reality Commerce System (LaVRCS)

2010 ◽  
pp. 159-177
Author(s):  
Alan Rea
Keyword(s):  
Virtual Reality ◽  
Web 2.0 ◽  
Web Interface ◽  
Internet Applications ◽  
Web 3.0 ◽  
Web Interfaces ◽  
Rich Internet Applications ◽  
Platform Presentation ◽  
User Trust ◽  
The Web

In this chapter, the author argues that virtual reality (VR) does have a place in e-commerce as a Web 2.0 application. However, VR is not ready to supplant standard e-commerce Web interfaces with a completely immersive VR environment. Rather, VRCommerce must rely on a mixed platform presentation to accommodate diverse levels of usability, technical feasibility, and user trust. The author proposes that e-commerce sites that want to implement VRCommerce offer at least three layers of interaction: a standard Web interface, embedded VR objects in a Web interface, and semi-immersive VR within an existing Web interface. This system is termed the Layered Virtual Reality Commerce System, or LaVRCS. This proposed LaVRCS framework can work in conjunction with Rich Internet Applications, Webtops, and other Web 2.0 applications to offer another avenue of interaction within the e-commerce realm. With adoption and development, LaVRCS will help propel e-commerce into the Web 3.0 realm and beyond.

scholarly journals Understanding Web 2.0 service models, applications, reflections, perspectives, and beyond

2017 ◽  
Author(s):  
Yi Liu ◽  
Kwangjo Kim
Keyword(s):  
World Wide Web ◽  
Web 2.0 ◽  
World Wide ◽  
The Internet ◽  
Web Technologies ◽  
The World ◽  
Service Models ◽  
Spatial Decision Making ◽  
New Ideas ◽  
The Web

Since 2004 the term “Web 2.0” has generated a revolution on the World Wide Web and it has developed new ideas, services, application to improve and facilitate communications through the web. Technologies associated with the second-generation of the World Wide Web enable virtually anyone to share their data, documents, observations, and opinions on the Internet. The serious applications of Web 2.0 are sparse and this paper assesses its use in the context of applications, reflections, and collaborative spatial decision-making based on Web generations and in a particular Web 2.0.

Web 1.0, Web 2.0 and Web 3.0

2010 ◽  
pp. 272-284
Author(s):  
Tobias Kollmann ◽  
Carina Lomberg
Keyword(s):  
Web 2.0 ◽  
World Wide ◽  
Information Overload ◽  
Web 3.0 ◽  
Future Developments ◽  
Current Trends ◽  
Starting Point ◽  
The World ◽  
Business Opportunities ◽  
Generation Technology

Both Web 1.0 and Web 2.0 were linked directly to new stages in the development of e-business. Whereas the distinction between Web 1.0 and Web 2.0 became widely accepted in literature and practice, we are merely at the beginning of the possibilities arising from current trends culminating in our information society. Information emerges increasingly as a major factor of production, allowing the activation of innovative business opportunities. However, over the past years, a sheer explosion of supplies has taken place. This development is both a blessing and a curse as it leads to an oversupply of information within the World Wide Web. Thus, the time needed for finding required information may take longer eventually. Therefore, a next generation technology is needed being capable to cope with these challenges. Due to the logic of this chain of ideas, Web 3.0 technologies are characterized particularly by demand-orientated systems, i.e. demand for objects and services are at the centre. Starting point are demand-driven registration and specification systems. The consumer is at the centre of these processes and will gain individual help, comparable to an information desk. Not only information but also individual products and services may be released (customized products). Against the background of an increasing information overload, the question to be asked is how technological and market-oriented future developments will cope with these challenges. This chapter aims at clarifying this overall development with the objective of giving impulses for the 3rd generation of e-business. For this purpose, the characteristics of each generation (Web 1.0, Web 2.0, and Web 3.0) are clearly highlighted.

Urban Planning 3.0

2014 ◽  
pp. 233-257 ◽  
Author(s):  
Ari-Veikko Anttiroiko ◽  
Roger W. Caves
Keyword(s):  
Urban Planning ◽  
Web 2.0 ◽  
Knowledge Sharing ◽  
Digital Transformation ◽  
Point Of View ◽  
Web 3.0 ◽  
Recent Developments ◽  
Technology Trends ◽  
The Web

This chapter addresses the challenges that changing technologies pose to urban planning. Urban planning continues to be influenced by an emerging creativity and knowledge-sharing culture that has an inherent connection to digital transformation. Technology certainly plays an important role in the production of content and its distribution. Such a transformation is giving urban planning a new look, which is depicted in the concepts of Urban Planning 2.0 and Urban Planning 3.0. In this chapter, this paradigm shift is explained and illustrated with a special view to identifying the ways these second and third generations of the Web affect urban planning. There is a plethora of pilot projects and new practices in Urban Planning 2.0, even if experiences as a whole are so few and far between, which makes it difficult to assess both the best practices in this field and the long-term impacts of their application. Recent developments associated with the applications of Web 3.0 and related technology trends in urban planning, which are designed to bring intelligence into planning, have hardly seen daylight due to both technological and socio-technical challenges associated with them. In brief, in the case of Web 2.0, we know on the basis of our initial experiences by and large how it may support urban planning; however, in the case of Web 3.0, technological uncertainties and systemic dimension of related applications make the concept more ambiguous and thus more challenging to assess what the true potential of this emerging Web trend is from the point of view of urban planning.

Ranking web as indicator of knowledge diffusion: an application for SMEs

2020 ◽  
Vol 33 (2) ◽  
pp. 219-240
Author(s):  
Magaly Gaviria-Marin ◽  
Claudio Cruz-Cázares
Keyword(s):  
Web 2.0 ◽  
Small And Medium Enterprises ◽  
Online Information ◽  
Content Type ◽  
Logistic Regression Models ◽  
Business Information ◽  
Online Business ◽  
Medium Enterprises ◽  
Information Providers ◽  
The Web

PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.FindingsThe results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.Practical implicationsThis article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.Originality/valueThis article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.

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