Identifying Buying Patterns from Consumers’ Purchase History Using Big Data and Cloud Computing
Consumers can select their goods and resources in several ways, significantly affecting customer preference in the online world and raising network customers’ demands to anticipate their purchasing pattern. The current work aims to identify buying patterns from consumers’ purchase history (IBP-CPH) framework for analyzing the evolving trend of customer decision-making in the global marketplace. The project is carried out in two stages to achieve the goals. A comprehensive research analysis is conducted to evaluate the latest consumer behavior trends in the digital economy in this first stage. In the second stage, identifying buying patterns from consumers’ purchase history (IBP-CPH) framework identifies the finalized factor’s preference amounts (s). The concept of a fugitive setting requires the incoherence of information to be recorded. The results achieved in this research stated that buyers are very aware of new and sophisticated brands and brand consistency so that internet companies can keep their customers on their web platforms.