scholarly journals THE EVOLUTION OF BUSINESS RELATIONSHIPS BETWEEN TECHNOLOGY-INTENSIVE NEW VENTURES AND INCUMBENTS DURING THE NEW PRODUCT DEVELOPMENT PROCESS

2019 ◽  
Vol 23 (06) ◽  
pp. 1950052
Author(s):  
MOHAMMAD ALI BAHREINI ZARJ ◽  
ALI MOBINI DEHKORDI ◽  
NIMA HEIRATI ◽  
MOHAMMAD REZA MEIGOUNPOORY
Keyword(s):  
New Product Development ◽  
Development Process ◽  
New Ventures ◽  
New Product ◽  
Product Development Process ◽  
Business Relationship ◽  
Knowledge Share ◽  
Multiple Case ◽  
Dynamic Views ◽  
The Relationship

This study investigates how technology-intensive new ventures shape and manage their relationships with incumbents to successfully develop new products. We undertake the dynamic views of business relationship to reveal under what conditions new ventures should emphasises more on transactional contract or alliance approach to develop their relationships with incumbents. Using longitudinal multiple case analysis, we show that transactional contract is less effective during discovery and development stages to facilitate knowledge share and collaborative learning between new ventures and incumbents. However, adopting transactional contract is essential during commercialisation to strengthen the relationship, minimise the drawbacks of social bonds, and motivate both parties to engage in new projects. The results show that tensions between exchange partners are likely to increase when the incumbent is flexible to re-negotiate and share the fair benefits during the commercialisation stage. Our findings provide new insights about the evolution of new ventures’ relationships with incumbents across NPD stages.

scholarly journals ANALYSIS OF GRASSROOTS INNOVATION PRACTICE TOWARDS SUSTAINABLE DEVELOPMENT IN MALAYSIA

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Fandi Ahmad Shah Amir Syah ◽  
Khairul Aidil Azlin Abd Rahman ◽  
Mohamad Fakri Zaky Ja’afar ◽  
Mohd Yazid Mohd Yunos
Keyword(s):  
Sustainable Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
Mutual Understanding ◽  
Bottom Of The Pyramid ◽  
Multiple Resources ◽  
Grassroots Innovation ◽  
Grassroots Innovations

Grassroots innovation is an activity that uses multiple resources or indigenous technology to create an innovation more creatively. The innovations are often utilised to improvise the community and environment. The invented product or process is created at the bottom of the pyramid due to necessities, difficulties, and challenges. Malaysia thrives to become a high income developed nation through several initiatives, such as lifelong learning and innovation. Malaysians are encouraged to undertake education programmes to enhance knowledge and skills. These grassroots activities need to be discovered as they affect income and social values. The local grassroots innovators have difficulty commercialising the innovations due to a lack of skills, knowledge, and technology. This study aimed to identify the grassroots innovations, the process in developing innovation, and complement the innovation towards commercialisation. Local innovators adapt to the new product development process as a mutual understanding and for grassroots sustainable development.

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