scholarly journals Optimization of natural watermarking using transportation theory

2009 ◽  
Author(s):  
Benjamin Mathon ◽  
Patrick Bas ◽  
François Cayre ◽  
Benoît Macq
Keyword(s):  
Transportation Theory

The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Devika Vashisht
Keyword(s):  
Brand Attitude ◽  
Interactive Marketing ◽  
Content Type ◽  
Brand Recall ◽  
Engagement Theory ◽  
Transportation Theory ◽  
Management Students ◽  
The Impact ◽  
The Relationship

PurposeThe motivation behind the study is to look at the impact of novelty in games on brand recall and attitude, and to dissect the directing job of game interactivity from the points of view of “contrast effect,” “engagement theory” and “transportation theory”.Design/methodology/approachA 2 (novelty: congruent or incongruent) × 2 (game interactivity: high or low) between-subject measures design was used. In total, 172 management students participated in the study. A 2 × 2 between-subjects measure multivariate analysis of variance (MANOVA) was utilized to test the hypotheses.FindingsIncongruent novelty results in higher brand recall but less favorable brand attitude than congruent novelty. Interactivity moderates the relationship between novelty congruence and brand recall such that in a high-interactivity condition, incongruent novelty results in higher brand recall than that in the low-interactivity condition. But, in case of the high-interactivity condition, congruent novelty results in more favorable brand attitude than that in the low-interactivity condition.Practical implicationsDeveloping high brand recall rates and attitudes are the prime objectives of the marketers for choosing a medium to advertise their brands. This investigation adds knowledge to the area of interactive marketing, particularly in-game advertising as a media technique to promote brands taking novelty and game interactivity factors into thought.Originality/valueFrom the perspectives of interactive marketing, psychological elaboration, mind-engagement and transportation of experience, this investigation adds to the literature of advanced media advertising, explicitly to in-game advertising by looking at the effect of novelty and game interactivity.

scholarly journals Pollution Transfer as Optimal Mass Transport Problem

2016 ◽  
Vol 8 (6) ◽  
pp. 58
Author(s):  
L. Ndiaye ◽  
Mb. Ndiaye ◽  
A. Sy ◽  
D. Seck
Keyword(s):  
Porous Media ◽  
Optimal Transport ◽  
Existence Of Solution ◽  
Nonlinear Pde ◽  
Mathematical Framework ◽  
Sufficient Condition ◽  
Mass Transportation ◽  
Optimal Mass Transport ◽  
Transportation Theory ◽  
Optimal Transport Map

In this paper, we use mass transportation theory to study pollution  transfer in  porous media.  We show   the existence of a $L^2-$regular vector field defined by a $W^{1, 1}-$ optimal transport map. A sufficient condition for solvability of our model, is given by   a (non homogeneous) transport equation with  a  source defined by a measure. The mathematical framework used, allows us to  show in some specifical cases, existence of solution for  a nonlinear PDE deriving from the modelling. And we end by numerical simulations.

Older consumers’ TV shopping: emotions and satisfaction

2017 ◽  
Vol 45 (3) ◽  
pp. 292-307 ◽  
Author(s):  
Chae Mi Lim ◽  
Youn-Kyung Kim
Keyword(s):  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Older Consumers ◽  
Emotional Factors ◽  
Home Shopping ◽  
Transportation Theory ◽  
Shopping Motivation ◽  
The Relationship

Purpose The purpose of this paper is to identify the emotional factors that affect older consumers’ satisfaction with TV shopping and examined the relationships among these factors. Design/methodology/approach A sample of 285 consumers aged 60 years and older who had watched a TV home shopping channel was used. Structural equation modeling (SEM) examined the relationships among emotional factors that affect satisfaction. Findings This study found that loneliness was an antecedent of both gratification shopping motivation and telepresence and that telepresence positively affected consumer satisfaction with TV shopping. Research limitations/implications The findings of this study validate social-compensation motive of media consumption and deficiency paradigm in the context of TV shopping. The relationship between telepresence and satisfaction also supported transportation theory. However, the findings of the current study should be interpreted with caution due to the non-random sampling method. Constructs other than those employed in this study could be examined regarding outcomes of loneliness. Practical implications This study suggested that telepresence and shopping for self-gratification are effective ways to alleviate older consumers’ loneliness. In addition, the findings from relationships among emotional variables suggested potential marketing strategies for shaping positive consumer attitudes toward and satisfaction with TV shopping networks. Originality/value This study extended knowledge on loneliness by demonstrating how it related to attitudinal outcomes such as satisfaction and knowledge on telepresence by examining it in the context of TV shopping.

scholarly journals DRIVERS AND CONSEQUENCES OF BUSINESS-REFERENCE-CONTENT (BRC): THE ROLE OF NARRATIVE TRANSPORTATION IN B2B COMMUNICATION

2021 ◽  
Vol 22 (5) ◽  
pp. 1323-1341
Author(s):  
Chang Mo Jung
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Online Survey ◽  
Theoretical Understanding ◽  
B2b Marketing ◽  
Narrative Transportation ◽  
Transportation Theory ◽  
Narrative Format ◽  
Underlying Mechanisms ◽  
Potential Customers

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints. Reducing perceived purchasing risk has been recognized as the primary benefit of using BRC, but empirical research on this has been insufficient. Therefore, this research investigated the underlying mechanisms of BRC and related processes that lower risk perception based on narrative transportation theory. For empirical analysis, a serial-parallel mediating model was established in which BRC type (narrative versus non-narrative) influences purchase intention through the mediation of narrative transportation and perceived purchase risks – functional risk and financial risk. In this experimental study, an online survey was conducted in which 233 purchasing managers in Korean companies participated. The analysis confirmed that the BRC type had a significant effect on the level of receivers’ narrative transportation. In addition, serial-parallel mediating effects through narrative transportation (primary mediator) and perceived functional risk and perceived financial risk (secondary mediators) were all significant. This research provides meaningful implications in that it broadens the theoretical understanding of BRC by presenting the integrated BRC effect model. Also, it clarifies the importance of narrative BRC in B2B marketing practices.

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