Leveraging Technology to Improve Intent to Purchase

2015 ◽  
Author(s):  
Hayden Wimmer ◽  
Victoria Yoon
Keyword(s):  
Intent To Purchase

Profile of Food Truck Consumers and their intent to visit Food Trucks

2021 ◽  
pp. 301-309
Author(s):  
Ajay Jamnani ◽  
Jyoti Jamnani
Keyword(s):  
Service Quality ◽  
Purchase Intent ◽  
P Value ◽  
Demographic Analysis ◽  
Food Trucks ◽  
Intent To Purchase ◽  
Basic Understanding ◽  
Customer Intent ◽  
The Impact ◽  
Structured Questionnaire

The purpose of this paper is to develop the content and analyze the factors that impact the intent to purchase of customers from a food truck. The study was carried out in Belagavi, Karnataka, India, the study was carried out using a structured questionnaire to collect the data, the data was checked for normality and reliability, further one sample t test was applied to check the impact of selected factors on purchase intent of customers from food trucks. Demographic analysis of the respondents was also a part of the study. The impact of selected factors/variables on customer intent to purchase from food trucks was analyzed and it was observed that prize, taste, hygiene, Variety, service quality and exteriors had significant impact on the customer’s intent to purchase as the p-value = 0.000 (is < 0.05). The factors or variables were not borrowed from a single proven model in the literature, the factors were selected on the basic understanding of the researchers. The study was the first to analyze the impact of the factors impacting the customer intent to purchase from food truck in a non-metro city, and the results can be used by professionals working in the area.

scholarly journals Effects of providing total cost of ownership information on consumers’ intent to purchase a hybrid or plug-in electric vehicle

2015 ◽  
Vol 72 ◽  
pp. 71-86 ◽  
Author(s):  
Jerome Dumortier ◽  
Saba Siddiki ◽  
Sanya Carley ◽  
Joshua Cisney ◽  
Rachel M. Krause ◽  
...  
Keyword(s):  
Electric Vehicle ◽  
Total Cost Of Ownership ◽  
Total Cost ◽  
Intent To Purchase ◽  
Cost Of Ownership

scholarly journals Variables that affect the purchase intention of Peruvian gastronomy

2017 ◽  
Vol 9 (1) ◽  
pp. 114
Author(s):  
Gina Pipoli de Azambuja
Keyword(s):  
Graduate Students ◽  
Purchase Intention ◽  
Qualitative Method ◽  
Country Image ◽  
Positive Relation ◽  
Intent To Purchase ◽  
Survey Technique ◽  
Product Image ◽  
Product Familiarity ◽  
Different Levels

The purpose of the research is analyze the association of the purchase intention of Peruvian gastronomy with the following set of variables: the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. Such association has not been studied for country familiarity variable, and for Peruvian gastronomy. A qualitative method to compile the primary information and the survey technique was used. Additionally, a questionnaire of closed questions was applied to undergraduate and graduate students in two selected samples that correspond to the consumers of two countries with different levels of familiarity with Peru: United States whose level of familiarity is high and France whose level of familiarity is low. It was concluded that there is a positive relation between the intent to purchase of Peruvian gastronomy with the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. In addition, the country image of Peru is statistically significant associated with purchase intention of Peruvian gastronomy for the case of foreign consumers with high and low familiarity with Peru.

The Support of Local Underdogs: System Justification Theory Perspectives

2017 ◽  
Vol 59 (3) ◽  
pp. 201-214 ◽  
Author(s):  
Tiffany Shin Legendre ◽  
Rodney Warnick ◽  
Melissa Baker
Keyword(s):  
System Justification ◽  
Political Orientation ◽  
Customer Behavior ◽  
Design Studies ◽  
Business World ◽  
System Justification Theory ◽  
Intent To Purchase ◽  
Political Orientations ◽  
Quasi Experimental ◽  
Main Effects

Despite the copious anecdotal evidence available, research only recently examines the multidimensional dynamics associated with underdog brands and their essential, complex place in the business world. This research seeks to better conceptualize, operationalize, and refine the theories and constructs surrounding underdogs. The study conducts two 2 × 2 × 2 quasi-experimental between-subjects design studies to fulfill these objectives. Study 1 is designed to confirm that brand localness needs to be separated from underdog concepts as both brand cues distinctively prompt customers’ purchase activism depending on their political orientations. Study 2 extends the system justification theory by replicating Study 1 using a different context and refining control variables to better understand other potential explanations of customer behavior toward underdog/localness brand cues. The results indicate that brand positioning status and brand localness both have main effects on intent to purchase and willingness to pay a price premium. Furthermore, results find political orientation is an important moderator in determining whether customers purchase underdog brands.

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