The Chai Point ACQT: Brewing Tradition and Technology for Success

The unique selling proposition of Chai Point was a combination of Access, Convenience, Quality and Turnaround time (ACQT). The route map of Chai point is quite interesting; in 2009, the idea surfaces, 2010 it becomes a reality and by 2011, around 10 Chai Point Stores are opened in Bangalore, 1 million chai cups were sold and add-on products like Vada Pao and Samosa were introduced. In 2014, Chai on call, Website, mobile app were launched and went on cloud. In 2015, Fidelity invests $10mn and in 2016, PrioriTea mobile wallet, reward program and boxC were launched. By 2017 they were able to open 97 outlets across Bangalore and are venturing into other cities. The growth propositions of Chai Point were innovation and consistency.

How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products

Interpersonal referrals can effectively promote purchases. In view of the low sales of green products, this study introduces the referral reward program into green marketing and investigates the impact of reward type on customers’ referral likelihood for green product. Through a lab experiment with 302 participants in China involved, this study reveals the differential effects of monetary versus donation rewards on existing customers’ referral likelihood. Specifically, compared with monetary rewards, donation rewards are more effective in promoting recommendations. It is also indicated that the perceived fit between the reward and green products partially mediates the relationship between the reward type and referral likelihood. In addition, the relationship between the reward type and perceived fit is moderated by consumers’ green product knowledge. This research not only extends the literature on green marketing and referral reward programs, but also provides feasible suggestions for government and enterprises to promote green products and to improve social wellbeing.

Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Di PT Bess Finance Cabang Bandung

Employees are a valuable corporate asset that must be managed by the company in order to provide optimal contribution. One of the things that should be the primary concern of the company is the job satisfaction of their employees, because the employees in the work they do not feel comfortable, under-appreciated, can not develop all their potential, then automatically the employee unable to focus and concentrate fully on the job . that the motivation to be a very important part of the underlying individual or someone in doing something or achieve the desired purpose.Salary given to employees company PT Bess Finance so varies according to the position of each. Then the opportunity for career selection to a higher level, reward program for high performing employees. But in certain cases it is also still found a contradictory conditions, which, if observed, would also be potentially lethal even lower motivation.Based on the background above, the research on the effect of motivation on employee performance in PT Bess Finance, this study takes its object to employees of PT Bess Finance located in Bandung. The independent variable (X) is the motivation to work while the dependent variable (Y) is the performance of the employees. This type of research uses explanatory survey, and the method used is Simple Random Sampling, with a total sample 45 respondents. In addition, research is conducted in a timeframe of less than one year of the study using cross-sectional methods. The data used are primary and secondary data and data analysis techniques using statistical parametric application using Spearman rank analysis.These results indicate that the effect of motivation on employee performance indicates a moderate correlation and significant correlation coefficient of 0.477. therefore, the suggestion for the Company Bess Finance to pay attention to in terms of work motivation mnghasilkan employees so that they can work effectively and efficiently.Keywords: Work Motivation and Employee Performance

The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

Loyalty reward members who redeem their reward points for materials/experiences may perceive themselves as “smart shoppers.” The purpose of this study is to illustrate the effect of smart shopper self-perceptions on word-of-mouth behaviors and to demonstrate emotional attachment as the mechanism underpinning such an effect. Study 1 used a recall-based survey and showed that smart shopper self-perceptions are positively associated with emotional attachment to redeemed products. Using cross-country data, Study 2 utilized a scenario-based experiment and showed that the effect of smart shopper self-perceptions on emotional attachment is greater with experiential (vs. material) products. Using a recall-based survey, Study 3 revealed that emotional attachment mediates the effect of smart shopper self-perceptions on word-of-mouth behaviors. Given the prevalence of redeeming experiential products, such as hotel stay and air travel, social media managers may need to monitor online platforms where loyalty reward program members post reviews about their redemption experiences (e.g., the Points Guy).

Connecting the Dots Between E-CRM and Customer Loyalty

The main purpose of this study is to investigate the effects of e-CRM tactics on customer loyalty in B2C markets. In addition, this study attempts to explore the mediating roles of customer service quality and perceived value in the e-CRM – customer loyalty relationship. Moreover, the current research explores the relative importance of individual e-marketing tactics (personalization, reward program, online community, and customer service quality) is a customer loyalty model. A conceptual model is empirically tested in the context of the bank industry, using a sample of 203 bank users. The results indicate that e-CRM has a positive indirect effect on customer loyalty via customer service quality. The findings suggest that online services, personalization, and ease of website navigation are the most important factors in influencing customer loyalty. The present study enhances our understanding of the importance of individual e-CRM tactics in influencing customer loyalty and thereby provides valuable insights for marketing managers in service sectors, particularly the banking sector.

Pengelolaan Program Penghargaan Pegawai Teladan Melalui Role Model

Tulisan ini menjelaskan tentang pengelolaan program penghargaan pegawai teladan yang dilakukan oleh Pengadilan Tinggi Agama Jawa Barat dalam rangka memelihara hubungan baik antar pegawai melalui Role Model. Penelitian yang dilakukan menggunakan paradigma konstruktivisme, metode kualitatif, dan pendekatan studi kasus yang bertujuan untuk mengetahui pengelolaan program penghargaan pegawai teladan melalui Role Model secara mendalam dan menyeluruh. Konsep yang digunakan adalah konsep Four Steps Public Relations dari Cutlip, Center, and Broom, dengan menggunakan teknik pengumpulan data observasi partisipatori pasif, dan wawancara mendalam. Teknis analisis yang digunakan adalah reduksi data dan penyajian data. Hasil dari penelitian ini menunjukkan bahwa pengelolaan program penghargaan pegawai teladan memiliki pengaruh terhadap hubungan antar pegawai dan sesuai dengan konsep Four Steps Public Relations dari Cutlip, Center, and Broom yakni tahap pendefinisian masalah dengan koordinasi penentuan masalah, koordinasi pembentukan tim, pengumpulan data, dan analisis penentuan masalah. Tahapan selanjutnya perencanaan dan pemrograman dengan merencanakan komunikasi yang baik, merencanakan kriteria, calon Role Model, dan konfirmasi kepada ketua. Tahap berikutnya pelaksanaan dengan melaksanakan penyebaran angket, pengolahan data, konfirmasi kepada ketua, dan melaksanakan penetapan pemenang Role Model. Tahap terakhir adalah evaluasi dengan monitoring kepada pemenang, pengawasan dengan berkoordinasi, laporan kepada ketua, dan evaluasi untuk periode selanjutnya. This paper describes the management of exemplary employee award programs conducted by the West Java High Religion Court in order to maintain good relations between employees through the Role Model. The research was conducted using the constructivism paradigm, qualitative methods, and a case study approach that aims to determine the management of the exemplary employee reward program through an in-depth and comprehensive Role Model. The concept used is the concept of Four Steps Public Relations from Cutlip, Center, and Broom, using passive participatory observation data collection techniques, and in-depth interviews. The analysis technique used is data reduction and data presentation. The results of this study indicate that the management of the exemplary employee award program has an influence on the relations between employees and in accordance with the concept of Four Steps Public Relations from Cutlip, Center, and Broom namely defining the problem with coordination of problem determination, coordination of team formation, data collection and analysis problem determination. The next stage is planning and programming by planning good communication, planning criteria, prospective Role Models, and confirming to the chairman. The next stage is the implementation of questionnaire dissemination, data processing, confirmation to the chairman, and implementing the determination of the Role Model winner. The last stage is the evaluation by monitoring the winners, monitoring by coordinating, reports to the chairman, and evaluation for the next period.

0682 Evaluation Of An Incentive-based Intervention To Improve 90-day Adherence In Pap-naive Patients

Introduction Although PAP therapy is the gold standard treatment for obstructive sleep apnea, adherence to treatment is suboptimal. Without sustained therapy adherence, patients are at risk of serious negative health outcomes. The objective of this study was to test whether a digitally delivered monetary and social reward program helped patients new to PAP therapy. Financial incentive schemes are effective in helping patients adhere to difficult medication or therapy plans. Additionally, there is an abundance of evidence that social support is a critical component to long-term health behavior change. Methods This prospective, randomized, single site pilot is evaluating the effectiveness of an app-based intervention in helping patients adhere to PAP therapy. The financial incentive design leverages loss aversion, and the social incentive design leverages the strength of close ties and variable reinforcement. The primary endpoint is mean PAP usage at 3 months. Secondary endpoints include Medicare compliance, change in functional status, and baseline scores of perceived disease severity, claustrophobia, coping skills, and health literacy as moderators of the intervention’s effectiveness. Study recruitment is ongoing, with an expected sample size of 150 subjects. Results Of the 132 subjects enrolled, 56% are male, 61% are Caucasian, and 65% are married. The mean age is 49.6 ± 12.0 years and mean BMI is 32.4 ± 8.4 kg/m2. Additional demographics such as income level, education level, and number of children along with the primary and secondary endpoints will be presented. A subgroup analysis of the primary endpoint will be generated for subjects identified as strugglers within the first 3 days of usage. Conclusion The results of this study will provide insight into methods such as financial and social incentives delivered via a smartphone on initial compliance with PAP therapy, as well as provide more information on the behavioral change associated with beginning PAP therapy. Support ResMed