scholarly journals Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route

2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Rong-Chang Jou ◽  
Yi-Chun Chiu ◽  
Chung-Wei Kuo

Due to the rising of consumer awareness, consumers not just pay more attention to leisure activities but also demand more on the related service quality. In recent years, low-cost carriers (LCCs) have continued to expand their routes, and traditional aviation is no longer the only choice for travel abroad. Different from the traditional way of operation, LCCs focus on reducing nonessential expenses. The concept of payment by service offers passengers the options for relatively low ticket price. To continuously operate in the highly competitive aviation industry, most airlines have introduced distinctive “value-added additional services” to attract air passengers. This study discusses the seat preselection, value-added service, and behavior of Taiwanese passengers who take low-cost flights to Japan. The results indicate that passengers who have experienced purchasing preselected seats are more willing to purchase this additional service and spend higher amount of money for that service. In addition, the result also indicates that younger people are more willing to accept novel services. These findings could be used as an importance reference for LCCs to guide managerial strategy in the future.

Subject Outlook for low-cost carriers in sub-Saharan Africa. Significance Tanzanian airline Fastjet earlier this month announced that it will establish operational bases in Zimbabwe and Zambia as part of plans to become sub-Saharan Africa's (SSA) first pan-continental low-cost carrier (LCC). The region's aviation industry is dominated by unreliable and financially unstable full-cost airlines. The rise in potential consumers with appetite for low-cost air travel indicates some opportunities for LCCs to capture market share. Impacts Cooperation between African airlines and EU aviation authorities could begin to improve safety standards. Despite the fiscal squeeze, Angola will proceed with a new airport in Luanda given political preferences for statement projects. More international airlines may begin to ban transportation of wildlife trophies, due to pro-conservation public sentiment.


2017 ◽  
Vol 1 (1) ◽  
pp. 027
Author(s):  
Annalisa Yahanan ◽  
Febrian Febrian ◽  
Rohani Abdul Rahim

Indonesia and Malaysia have a good potency for cooperation in aviation industry. It can be seen in the establishing two aviation companies namely PT. Indonesia Air Asia and Malindo which both are low-cost carrier. These aviation industries are categorized as low-cost carrier, however safety and security are absolute factors because these are rights for consumers. This article will describe further about safety and security standard; protecting the rights for consumers in connection with safety aviation in Indonesia and Malaysia from the Consumer Protection Law and the Aviation Law. As a result of the research shows that safety standard passenger for air transportation in airport covers information and safety facility in the shape of availability of the emergency safety tools (fires, accidents and natural disasters); information, area and health facility; and healthcare workers. Moreover, safety standards for passenger in an aircraft include information and safety facility in the shape of availability information and the emergency safety tools for passenger in an aircraft. The protection for consumer rights for safety flight in Indonesia as follows: aviation industry has obligation to fulfill minimum standard of safety and security; consumers must be safety from false information which raises concern; aircraft operation which endanger of the passenger; and consumer protection in operating the electronic device which endanger flight. On the other hand, the law of consumer rights in Malaysia relating to aviation are ruled under the Aviation Law as a result of the Warsaw Convention 1929. In conclusion, the verdict of consumer rights related to security aviation begins when the passenger enter to an aircraft, in the aircraft, and by the time they get off the plane.


2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.


Sign in / Sign up

Export Citation Format

Share Document