The Entering Marketing Strategy of the Low-cost Carrier into Korea-China Route: The Case Study of Spring Airlines, The Largest Chinese LCC

2015 ◽  
Vol 2 (2) ◽  
pp. 5-20
Author(s):  
Ik Hwan Moon ◽  
Se Jin An ◽  
Yong Jae Yoo
Keyword(s):  
Marketing Strategy ◽  
Low Cost ◽  
Low Cost Carrier

scholarly journals A Case Study of Oversea's Low Cost Carrier Terminal (LCCT) for Hub Network Competitiveness

2014 ◽  
Vol 22 (4) ◽  
pp. 15-24
Author(s):  
Sung-Youn Hwang ◽  
Jong-Hyun Kim ◽  
Sung-Sik Park ◽  
Kee-Woong Kim
Keyword(s):  
Low Cost ◽  
Low Cost Carrier ◽  
Hub Network

scholarly journals Air Asia: From Regional to Global

2021 ◽  
Vol 9 (1) ◽  
pp. 1-5
Author(s):  
Dr. Khaliq Ahmad Mohammad
Keyword(s):  
Low Cost ◽  
The Philippines ◽  
Operating Costs ◽  
Economic Downturn ◽  
Long Run ◽  
Low Cost Carrier ◽  
Strategic Options ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In February 2009, Tony Fernandez, the founder of AirAsia was not bothered by the company’s mass order of 175 new aircraft for its AirAsia-X long-haul services. He could not resist the concern over the aircraft deferment to Thailand and Indonesia in 2011 because of the relocation of the low-cost carrier terminal in Sepang before AirAsia was forced to move to KLIA2. Such a situation would surely increase its operating costs exponentially. He also knew he was facing an economic downturn and the high competition, particularly for his AirAsia-X business. Major rivals of AirAsia-X in the region were Singapore Tiger Airways, Cebu Pacific Air of the Philippines and a global competitor was EasyJet in Europe had just launched aggressive campaigns and promotions which would affect its long-haul business. He was certain that the company would achieve his dream to spread its wings all over the world. However, he realized that the company’s operating costs and competition with other airliners that joined the club of no-frills airlines based on a national and international level presently had escalated. He knew he had to act now. If you were Tony Fernandez, what would you do in this scenario was a question that needs an answer? This is an issue of strategic choice of divesting or integration as the strategic options are limited in the short as well as long run. The AirAsia case study has the main objective of sharing impact of the covid-19 pandemic devastating impact on the airliners. It is a significant study in terms of impact on economy, tourism and hospitality industry in general and Malaysia in particular.

scholarly journals Succeeding in international competition by making use of home-country institutions

2016 ◽  
Vol 12 (1) ◽  
pp. 83-99 ◽  
Author(s):  
Eli Moen
Keyword(s):  
International Business ◽  
Home Country ◽  
Low Cost ◽  
Industrial Relations ◽  
Business Environment ◽  
Content Type ◽  
Successful Case ◽  
Low Cost Carrier ◽  
Present Case Study

Purpose – This paper aims to addresses the question how a low-cost carrier (LCC) embedded in a coordinated market economy is succeeding in a highly competitive industry with a strong cost focus. Design/methodology/approach – This paper reports the results of a case study of a LCC (Norwegian Air Shuttle). The case study draws on both organizational and institutional theory as to how the international business environment and the national institutional framework continuously impact on its strategies. Findings – It is found that home-country high wage levels and strong labour regulation have been overcome by developing firm-specific capabilities based on active employee involvement which aligns with the tradition of the national system of industrial relations. Research limitations/implications – The present case study provides an input for further research on how actors deal with conflicting pressures. It supports the varieties of capitalism (VOC) argument that national institutional arrangements influence firms and actors’ strategies and practices, but it also supports the call within institutional theories for a more malleable conceptualizing of the link between actors and institutions than is the case in the VOC models. Originality/value – The paper provides an account of a successful case in a highly competitive international business despite disadvantages linked with home-country institutions.

WestJet Airlines: hybrid but profitable

2015 ◽  
Vol 31 (8) ◽  
pp. 23-25
Author(s):  
Mark Thomas
Keyword(s):  
Airline Industry ◽  
Design Methodology ◽  
Low Cost ◽  
Strategic Positioning ◽  
Hybrid Strategy ◽  
Content Type ◽  
The Past ◽  
Low Cost Carrier ◽  
One Year

Purpose – The article looks at a Canadian airline, WestJet, that began as a low-cost carrier and is now adopting a more hybrid strategy. It analyses the difficulty of such a strategy and makes the comparison with Singapore Airlines (SIA) which has attempted to do the same. Design/methodology/approach – The article is a case study primarily of WestJet, but also of SIA. Findings – The airline industry is notorious for its low profits in the good years and appalling losses in the bad ones. The Canadian airline, WestJet, is one of the few companies that has defied this trend over the past decade. Indeed, it has reported positive net incomes for all but one year since it was created in 1996. In doing so, the Alberta-based firm is bucking not just the trend on profitability but also on strategic positioning.

Low Temperature Fault Isolation Using Soft Defect Localization

2012 ◽  
Author(s):  
Kristopher D. Staller
Keyword(s):  
Low Temperatures ◽  
Laser Scanning ◽  
Low Cost ◽  
Fault Isolation ◽  
Laser Scanning Microscopy ◽  
Cold Temperature ◽  
Multiple Point ◽  
Defect Localization ◽  
Low Levels

Abstract Cold temperature failures are often difficult to resolve, especially those at extreme low levels (< -40°C). Momentary application of chill spray can confirm the failure mode, but is impractical during photoemission microscopy (PEM), laser scanning microscopy (LSM), and multiple point microprobing. This paper will examine relatively low-cost cold temperature systems that can hold samples at steady state extreme low temperatures and describe a case study where a cold temperature stage was combined with LSM soft defect localization (SDL) to rapidly identify the cause of a complex cold temperature failure mechanism.

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