scholarly journals Food Safety Risk Communication between the Food Regulator and Consumer in China: An Evolutionary Game Perspective

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Ying Zhu ◽  
May Chu ◽  
Xiaowei Wen ◽  
Yiqin Wang

Food safety risk communication has attracted widespread attention in China. The government is the leader in food risk communication. It has even more impact on consumers’ willingness to communicate food risk. Thus, this paper constructs a risk communication game model composed of the central government, local government, and consumers under food safety regulatory agencies in China. Based on the evolutionary game theory, we achieved the evolutionary stable equilibrium points under complying different constraint conditions by solving the replicator dynamic equations of parties in the dynamic system. In the end, some numerical examples have been displayed to simulate the agents’ choices. The results show that penalty cost, governance intensity, communication cost, and reputation of the government have an essential impact on consumers’ enthusiasm for food safety risk communication decision-making behavior. Furthermore, the choice of food safety risk communication strategies is performed with a dynamic process, which is constantly adjusted and optimized. The evolutionary game system can converge on an ideal state under certain conditions. Moreover, this study proposes suggestions and measures conducive to the tripartite game, which can offer valuable guidance on food risk communication practice and improve government efficiency in China. This research can provide the evolutionary mechanism and broaden our understanding of the relationship between food safety risk governance and food risk communication strategies.

2018 ◽  
Vol 2018 ◽  
pp. 1-12
Author(s):  
Jun Luo ◽  
Baichao Ma ◽  
Yongle Zhao ◽  
Tingqiang Chen

In the growing market of health food, certain disturbances occur, such as uneven quality of products, imitation of health food, prohibited drug content in health food, functional efficacy, and actual disagreement. The safety of health food has attracted wide attention from all walks of life. In this study, we constructed a three-party game model of health food safety risk evolution, which includes health food enterprises, health food consumers, and government regulators, based on prospect theory and evolutionary game method. We also consider the attributes of “trust products” of health food, the ability to identify the safety information of health food, the subjective perception of the efficacy of health food, and the certification effect of the regulatory information of the government supervision department. The influence mechanism of these factors, including the cost of searching for health food information, consumers’ subjective perception of health food efficiency, and the certification effect of supervision departments, on health food safety risk evolution is described using theoretical deduction and simulation analysis. On this basis, the corresponding conclusions are established, which provide a theoretical basis for further exploration of the strategy of health food market governance.


2009 ◽  
Vol 67 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Sayaka Takeda ◽  
Rie Akamatsu ◽  
Hisako Tanaka ◽  
Itsuko Horiguchi ◽  
Marika Nomura ◽  
...  

2017 ◽  
Vol 80 (9) ◽  
pp. 1537-1549 ◽  
Author(s):  
Katie N. Overbey ◽  
Lee-Ann Jaykus ◽  
Benjamin J. Chapman

ABSTRACT This article covers the current published literature related to the use of social media in food safety and infectious disease communication. The aim was to analyze literature recommendations and draw conclusions about how best to utilize social media for food safety risk communication going forward. A systematic literature review was conducted, and 24 articles were included for analysis. The inclusion criteria were (i) original peer-reviewed articles and (ii) primary focus on communication through social media about food safety and/or infectious diseases. Studies were coded for themes about social media applications, benefits, limitations, and best practices. Trust and personal beliefs were important drivers of social media use. The wide reach, immediacy, and information gathering capacities of social media were frequently cited benefits. Suggestions for social media best practices were inconsistent among studies, and study designs were highly variable. More evidence-based suggestions are needed to better establish guidelines for social media use in food safety and infectious disease risk communication. The information gleaned from this review can be used to create effective messages for shaping food safety behaviors.


Author(s):  
Guanghua Han ◽  
Simin Yan

This paper studies the impacts of food safety risk perception on the different dimensions of governmental trust. A logistic regression model was constructed based on the multidimensional analysis of government trust (i.e., competence, benevolence and honesty) with food safety risk perception, economic growth, combating corruption, social trust, political participation and demographic characteristics as explanatory variables. The main findings are that respondents with low levels of food risk perception, high political participation and a positive evaluation of economic growth and anti-corruption performance show high levels of trust in government competence, benevolence and honesty. Social trust has a spillover effect, which has a significant impact on government competence and benevolence but has no significant impact on the honesty of the government, which reflects the distinction between different dimensions of the public’s trust in their government. Highly educated people have low levels of trust in government competence, high levels of trust in government benevolence, and no significant impact on the judgment of government honesty. In general, the public speak lowly of the status of food safety and have limited interest in political participation. The government is better to strengthen food safety supervision and develop social capital to further enhance the public’s governmental trust.


2019 ◽  
Vol 122 (6) ◽  
pp. 1919-1934
Author(s):  
Ruth M.W. Yeung ◽  
Wallace M.S. Yee

Purpose The purpose of this paper is to explore the relationship between risk characteristics, risk perception and future travel intention in the context of food safety risk. Design/methodology/approach This research used a structured questionnaire administered to a convenience sample of 715 participants. By using structural equation modelling method, a travel intention framework was successfully developed to test the impact of characteristics of food safety risk on perception of risk, and subsequently on travel intention. In addition, the framework was also tested and compared with different demographic groups. Findings The research confirms that the characteristics of risk have impact on the two dimensions of perception of risk, namely, likelihood of occurrence and consequence of occurrence in turn travel intention. Furthermore, characteristics of risk affect demographic groups differently. Research limitations/implications The finding of this study offers insight into the distinct effects between the two dimensions, namely, likelihood and consequence of risk perception and each dimension consists of different loss components and has different effect on travel intention. Practical implications The framework provides insight to the government and travel industry that risk perception is a paramount issue for travellers when making destination decision. As such, the government and travel industry should take action to prevent the occurrence of food risk and to reduce the severity consequence of the risk when it occurs. Originality/value This research is one of the few studies generating new insights into perception of food safety risk in international tourism from the social science and marketing perspective.


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