Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

Introduction: The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). Objective: The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. Methods: Women (n = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the Compulsive Buying Scale (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. Results: Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. Discussion and Conclusions: Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

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Trait Emotional Intelligence, Coping Strategies, and Self-Esteem in Romanian Adolescents

10.47040/sd/sdpsych.v10i1.92 ◽

2019 ◽

Vol 10 (1) ◽

pp. 178-186

Author(s):

Sabina Alexandra Dumitrescu

Keyword(s):

Coping Strategies ◽

Self Esteem ◽

Adaptive Coping ◽

Trait Emotional Intelligence ◽

Mediating Role ◽

Psychometric Instruments ◽

And Coping ◽

The Relationship ◽

Significant Mediator

In this study we have succeeded to render an authentic image of Romanian adolescents in terms of EI, coping strategies, and self-esteem. The study involved 211 adolescents aged between 15 and 18, who attend high school in Bucharest. The aim of the study was to identify the relationships between EI and coping strategies, EI and self-esteem, but also the mediating role of self-esteem in the relationship between EI and coping strategies. Three psychometric instruments were used: TEIQue ASF for the assessment of EI, the Self-Perception Profile for Adolescents for self-esteem, and CERQ for coping strategies. The results have shown that EI predicts the nature of the coping strategies chosen by adolescents when confronted with stressful situations. Also, self-esteem has proven to be a significant mediator only in the relationship between EI and maladaptive coping, improving its effects, but not in the relationship between EI and adaptive coping.

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The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

Journal of Business and Social Review in Emerging Economies ◽

10.26710/jbsee.v6i1.1032 ◽

2020 ◽

Vol 6 (1) ◽

pp. 113-134

Author(s):

Shaheera Amin ◽

Aaliya Manzoor ◽

Fatima Farid

Keyword(s):

Consumer Behavior ◽

Social Class ◽

Important Change ◽

Marketing Strategies ◽

Cosmetic Products ◽

Buying Behavior ◽

Intention To Purchase ◽

Relationship Of ◽

The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS. All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

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The interplay of Internet addiction and compulsive shopping behaviors

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2016.44.11.1901 ◽

2016 ◽

Vol 44 (11) ◽

pp. 1901-1912 ◽

Cited By ~ 8

Author(s):

Seungsin Lee ◽

Jungkun Park ◽

Sukhyung Bryan Lee

Keyword(s):

Internet Addiction ◽

Structural Equation ◽

Online Survey ◽

Self Esteem ◽

Policy Makers ◽

Compulsive Shopping ◽

Strong Positive Relationship ◽

Online Buying ◽

The Relationship

We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly and negatively related to compulsive online buying and Internet addiction. Both compulsive offline buying and Internet addiction had a strong positive relationship with compulsive online buying. Based on the significant influences of low self-esteem and Internet addiction, policy makers can develop educational or counselling programs that could influence consumers' purchasing behaviors.

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Effect of the Lockdown Due to COVID-19 on Sexuality: The Mediating Role of Sexual Practices and Arousal in the Relationship Between Gender and Sexual Self-Esteem

Psychological Reports ◽

10.1177/00332941211028999 ◽

2021 ◽

pp. 003329412110289

Author(s):

Carmen Rodríguez-Domínguez ◽

Cristina Lafuente-Bacedoni ◽

Mercedes Durán

Keyword(s):

Sexual Behaviors ◽

Online Survey ◽

Scientific Evidence ◽

Self Esteem ◽

Sexual Practices ◽

Mediating Role ◽

And Gender ◽

The Impact ◽

The Relationship

The scientific evidence suggests that COVID-19 is affecting much more than the physical health of individuals, particularly in places where a lockdown has been established to slow down the spread of the virus. An area that may be particularly affected is human sexuality. This study explored the impact of the situation generated by COVID-19 on the sexuality of 201 adults living in Spain. We collected data cross-sectionally through an online survey during the month of April 2020. Results showed a reduction of sexual self-esteem and a decrease in the number of interpersonal sexual relations, although the frequency of masturbation and the consumption of pornography did not vary compared to previous levels. A regression analysis showed that masturbation, the ability to maintain sexual arousal and interpersonal sex were mediating variables in the relationship between gender – specifically being male – and having higher sexual self-esteem during the lockdown. This study provides new insight on the relevance of certain sexual behaviors in a pandemic situation with considerable social restrictions and on the effect of this situation on sexual self-esteem and arousal. It brings some clarity on the relationship between sexual self-esteem and gender, about which there is currently no consensus in the scientific literature.

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Instagram selfie-posting and young women’s body dissatisfaction: Investigating the role of self-esteem and need for popularity

Cyberpsychology Journal of Psychosocial Research on Cyberspace ◽

10.5817/cp2020-4-4 ◽

2020 ◽

Vol 14 (4) ◽

Author(s):

Mihee Kim

Keyword(s):

Body Image ◽

Body Dissatisfaction ◽

Online Survey ◽

Self Esteem ◽

Female College Students ◽

Mediation Model ◽

Moderated Mediation Model ◽

Survey Results ◽

The Relationship

An online survey was conducted to explore how Instagram users’ selfie-posting behavior affects their self-esteem and body dissatisfaction. Female college students from South Korea (N = 321) participated in the survey. Results showed that Instagram users’ selfie-posting was positively related to their self-esteem. Moreover, Instagram users’ self-esteem mediated the relationship between their selfie-posting behavior and body dissatisfaction. Findings showed that Instagram users’ selfie-posting behavior may positively influence their self-esteem, which may consequently contribute to reducing their body dissatisfaction. Such an indirect effect of selfie-posting was moderated by Instagram users’ levels of the need for popularity. The indirect influence of selfie-posting on body dissatisfaction through self-esteem was only significant among those with low or moderate levels of the need for popularity. This suggests that those with lower levels of the need for popularity can benefit more from posting their selfies. These findings advance the emerging literature on the effects of selfie-posting by providing a moderated mediation model of selfie-posting and body image concerns.

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Purchase intention of ethnic textiles: The mediating role of the attitude of Mexican middle-class consumers

Contaduría y Administración ◽

10.22201/fca.24488410e.2018.1441 ◽

2018 ◽

Vol 64 (3) ◽

pp. 106

Author(s):

Miguel Ángel García Valdez ◽

Arcelia Toledo López

Keyword(s):

Middle Class ◽

Purchase Intention ◽

Marketing Strategies ◽

Purchasing Behavior ◽

Postgraduate Students ◽

Mediating Role ◽

Potential Consumer ◽

Intention To Purchase ◽

The Relationship

This research analyzes how behavioral attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. We selected a sample of 405 postgraduate students from five different universities who fulfilled the following criteria: (1) they belong to the Mexican middle-class with an income ranging from 479 to 638 dollars a month; (2) they are part of the potential consumer market because they are under 30 years-old on average; and (3) they are familiar with the dynamic of handmade ethnic textiles because they live in a State that has native handicraft communities. Using the mediation model from Baron and Kenny (1986), the results showed that purchase attitude mediated the relationship between ethnical identity and intention to purchase ethnic textiles. Moreover, we found that ethnic identity influenced the intention to purchase ethnic textiles. This article provides information on the purchasing behavior of ethnic textiles by middle-class consumers in Mexico to allow artisans develop marketing strategies for this market segment and increase their sales.

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