The chapter first surveys different types of figurative speech in Revelation, including simile, metaphor, symbol, and narrative image. Second, it considers the way images are interrelated in the narrative world of the book. Third, it notes how the images draw associations from various backgrounds, including biblical and later Jewish sources, Greco-Roman myths, and the imperial cult, and how this enriches the understanding of the text. Fourth, the chapter looks at the rhetorical impact of the imagery on readers and stresses in particular its evocative, persuasive, and parenetic function together with its emotional effect. And fifth, it looks briefly at the way reception history shows how the imagery has engaged readers over time. Thus, illustrated by numerous examples, it becomes clear how essentially the imagery of the book of Revelation constitutes and determines its theological message.