Purpose
The purpose of this paper is to explore the planned urban renewal and re-scripting of Riyadh’s downtown as part of the capital’s aim to become a globally recognized city. Specifically, this paper examines in how far internationally established values and narratives are leveraged in the creation of an urban mega-destination that seeks to attract a transnational class of knowledge workers and tourists. The question is explored, in how far and to what extent urban heritage sites and iconic architectural projects are used as strategic tools to promote a process of cultural and economic transformation and in how far the resulting symbolic capital is leveraged to create a status of singularization that appeals to a national and international audience. This study investigates several neighborhoods in the area, analyzing how these will be transformed by Riyadh’s plan to turn the downtown into a commercially viable mixed-use destination by means of designated heritage destinations and iconic architecture.
Design/methodology/approach
This paper examines the views and experiences of governmental agencies, architects, developers and residents who are directly or indirectly involved with the planned restructuring of Riyadh’s historical downtown. In total, 40 semi-structured interviews were drawn from this stakeholder group to investigate their current understanding of the downtown associated with the effort to convert Riyadh’s historical downtown into a profitable urban destination. Five of these interviews were conducted with involved planning offices, and 35 with current residents in the area. In addition, a detailed site survey was conducted through a series of maps to reveal existing land uses, building typologies, states of disrepair, activity levels, pedestrian and car circulation patterns, as well as landmarks, and public spaces in each of the areas.
Findings
The subsequent data show that despite many positive outcomes in terms of commercial redevelopment, the adaptive reuse of the existing urban fabric is not considered, nor the preservation of underutilized or abandoned buildings along with its resident diverse communities, activities and milieus, many of which carry on evolving traditions.
Research limitations/implications
This is significant because this paper presents a massive case study that ties into a larger debate on cultural globalization where similar practices around the world entail a spatial reorientation of urban districts to attract a transnational cosmopolitan middle class along with a simultaneous displacement of diverse and migrant communities, albeit on a much larger scale. While highlighting the rationale and effectiveness of this approach to create a well-packaged commodity, this paper also underscores the ambiguous consequences of this strategy, which entails the loss of a layered urban fabric that documents the city’s evolution through different economic periods, along with the dispersal of migrant communities and their vernacular practices.
Social implications
Within this context, the current cultural value of the downtown as a heterogeneous, dynamic and multilayered fabric is debated, which documents the socio-economic conditions of the times in which these layers were formed. Departing from the UNESCO’s 2011 Recommendation on the Historic Urban Landscape and globally accepted sustainability standards, this study contrasts the proposed top-down tabula rasa approach proposed by the local authorities with an inclusive bottom-up approach, which would focus on the adaptive reuse of existing structures by taking into consideration the social meanings of belonging that heritage has for contemporary communities while fostering a more inclusive understanding of heritage as an ongoing cultural process.
Originality/value
The implications of the planned conversion of Riyadh’s historical downtown into an urban destination have not been previously explored and as a result, there is a conflict of interest between the creation of a marketable image, the preservation of heritage values, sustainable urban practices, social inclusion and Riyadh’s aim to become a globally recognized city.
Plain abstract
This paper explores the employment of urban renewal and city branding within the context of Riyadh’s aim to become a world city. Within this framework, the paper examines the capital’s plan to convert the historic downtown into a mega-destination for the country’s middle class and national and international tourists.
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