Some Observations on Marketing Research in Top Management Decision Making

1969 ◽  
Vol 33 (4) ◽  
pp. 10-15 ◽  
Author(s):  
John G. Keane
Keyword(s):  
Decision Making ◽  
Marketing Research ◽  
Management Decision ◽  
Top Management ◽  
Management Decisions ◽  
Management Decision Making

The author's comments on the role of marketing research in top management decisions are based on his association with six companies (and continuing contact with many more) spanning manufacturing, consulting, and advertising. Some of these observations on the diverse marketing research-top management interface in decision making were presented to the Chicago Chapter of the American Marketing Association. The Chapter conferred a Merit Award on the earlier presentation during its 1968 competition for papers advancing the science of marketing.

scholarly journals Data Analytics in Education and Management Decision Styles in the Evidence-based Development of Education

2021 ◽  
Vol 11 (4) ◽  
pp. 4331-4344
Author(s):  
Olga А. Fiofanova ◽  
Galina P. Savinykh
Keyword(s):  
Decision Making ◽  
Public Administration ◽  
Data Analytics ◽  
Education Quality ◽  
Management Decision ◽  
Evidence Based ◽  
Management Decisions ◽  
Management Decision Making ◽  
Data Culture

Introduction: The development of data culture is considered today as a social norm of the "information society". The leaders of education systems are faced with the task of consolidating the activities of "data evangelists", "it-evangelists" (technology evangelists) in education quality management systems. Data analyst competencies should dominate management decision-making. When examining the influence of relevant competencies on the style of management decision-making, we proceed from the existing technological data infrastructure in Russia, and also take into account the role of the public sector in quality control of education. Materials and methods: A review of foreign and domestic sources on the problems of evidence-based management in education has been undertaken. Various aspects of the problem are compared: intercountry and subnational contexts; revealed the role of international comparative research in the development of data analytics competencies. It was studied, using the Alan Rowe methodology, the influence of data analytics competencies on the style of making management decisions. The study sample consisted of 350 people. The author's case simulators were used for the built-in diagnostics of data analytics competencies. Results: The empirical facts of the change in the style of making management decisions under the influence of the competencies of data analytics have been obtained. The relevant competencies were the subject of training for the heads of regional education systems on the basis of the Russian Academy of National Economy and Public Administration. The connection between the competencies of data analytics of the conceptual and analytical style of making management decisions with the content and methodology of training managers has been substantiated. A list of competencies of data analytics for scaling in the practices of training subjects of management of educational systems has been formulated. Discussion and conclusions: The novelty of our proposed solutions lies in the substantiation of the influence of data analytics competencies on the style of management decision-making. We expand the boundaries of the data-driven paradigm of education quality management and consider such systems in the logic of the information-analytical paradigm, where the competence of data analytics is both a condition and a resource for evidence-based education development. Conclusions are formulated about the development of a new type of culture in public administration - data-culture. Data as a valuable asset in a state with a developed data culture changes the ontology of the information state and logically leads to the idea of a new social contract.

scholarly journals Adoption of management decisions based on programming methods as a subgroup of methods for optimizing performance indicators

2019 ◽  
Vol 4 (9) ◽  
pp. 34-44
Author(s):  
А. Тебекин ◽  
A. Tebekin
Keyword(s):  
Decision Making ◽  
Performance Indicators ◽  
Management Decision ◽  
Management Decisions ◽  
General Classification ◽  
Managerial Decisions ◽  
Management Decision Making ◽  
First Time

The author's classification of management decision-making methods, including twenty-five classes of methods, is presented for the first time. As part of the general classification of management decision-making methods, the role and place of a group of methods for making managerial decisions based on the optimization of performance indicators was demonstrated. In the group of methods for making managerial decisions based on the optimization of performance indicators, a subgroup of programming methods (linear, nonlinear and dynamic) is considered in detail. The features of use and application are shown when making managerial decisions of a subgroup of programming methods.

scholarly journals Audit Internal dan Efektivitas Pengendalian Intern Penjualan

2018 ◽  
Vol 3 (3) ◽  
pp. 1-11
Author(s):  
Radhi Abdul Halim Rachmat ◽  
Ivan Gumilar Sambas Putra ◽  
Ii Halilah
Keyword(s):  
Decision Making ◽  
Statistical Analysis ◽  
Internal Control ◽  
Descriptive Analysis ◽  
Internal Audit ◽  
Management Decision ◽  
Internal Auditors ◽  
Management Decision Making ◽  
Operational Activities

Sales activity plays an important role and needs to be controlled because it affects to the revenue. Sales control requires sales analysis that reveal undesirable developments need to be corrected. Internal Auditors who are not directly involved in operational activities can, therefore, assess all activities. Internal Auditors also provides objective information regarding sales data that will be the basis for management decision making. The purpose of this study is to: determine whether the internal audit on sales activities conducted by the company has been done adequately; determine whether the internal control over sales has been implemented effectively; and determine the role of internal audit in supporting the effectiveness of internal control sales. The authors perform hypothesis testing by doing descriptive analysis and statistical analysis. Based on the results, the effectiveness of internal control can be explained by the Internal Audit role of 63.2%.

Development of the Urban Environment Based on the Optimization of Management Decision-Making

2020 ◽  
Vol 26 (3) ◽  
pp. 322-327
Author(s):  
V. M. Medvedev
Keyword(s):  
Decision Making ◽  
Urban Environment ◽  
Management Decision ◽  
Practical Implementation ◽  
Management Decisions ◽  
Environment Management ◽  
Management Decision Making ◽  
High Level

The presented study identifies approaches to decision-making aimed at the optimal development of the urban environment.Aim. The study aims to develop proposals for improving methodological approaches aimed at the development of the urban environment and for using these approaches in the preparation of the corresponding management decisions.Tasks. The author assesses the problem of urbanization and shows how it affects the need to modernize the urban environment; formulates the principles of optimization of management decision-making aimed at the development of the urban environment; evaluates the possibility of the practical implementation of these principles (through the example of the federal city of St. Petersburg).Methods. This study uses strategic analysis, systems and case-based approach, comparative and retrospective analysis.Results. The practical aspects of designing the processes and approaches to urban environment management are examined. The efficiency of management is shown to depend largely on the optimization of management decisions that could improve the effectiveness of individual services aimed at the formation and development of a modern urban environment in the long term. The study describes the successful experience of St. Petersburg in developing the complex of urban environment management services.Conclusions. Improving urban environment management is an important aspect of increasing the population’s quality of life. As evidenced by St. Petersburg’s experience, to achieve a high level of comfort in the urban environment it is necessary to actively use the principles of consistency, innovation, and public participation in decision-making. The author recommends normative consolidation of these principles and their more active practical application in the management of Russian cities.

Business Ethics and Stakeholder Analysis

1991 ◽  
Vol 1 (01) ◽  
pp. 53-73 ◽  
Author(s):  
Kenneth E. Goodpaster
Keyword(s):  
Decision Making ◽  
Natural Kinds ◽  
Stakeholder Analysis ◽  
Harvard Business Review ◽  
Management Decision ◽  
Management Decision Making ◽  
Short And Long Term ◽  
Peter Drucker

Much has been written about stakeholder analysis as a process by which to introduce ethical values into management decision-making. This paper takes a critical look at the assumptions behind this idea, in an effort to understand better the meaning of ethical management decisions.A distinction is made between stakeholder analysis and stakeholder synthesis. The two most natural kinds of stakeholder synthesis are then defined and discussed: strategic and multi-fiduciary. Paradoxically, the former appears to yield business without ethics and the latter appears to yield ethics without business. The paper concludes by suggesting that a third approach to stakeholder thinking needs to be developed, one that avoids the paradox just mentioned and that clarifies for managers (and directors) the legitimate role of ethical considerations in decision-making.So we must think through what management should be accountable for; and how and through whom its accountability can be discharged. The stockholders’ interest, both short- and long-term, is one of the areas. But it is only one.Peter Drucker, 1988Harvard Business Review

scholarly journals Directions of efective system of managment decisions making on the example of agricultural machinery industry enterprise

2021 ◽  
Vol 69 (2) ◽  
pp. 129-136
Author(s):  
S. Frunza
Keyword(s):  
Decision Making ◽  
Production Process ◽  
Machine Building ◽  
Management Decision ◽  
Decision Making Process ◽  
Agricultural Machinery ◽  
Management Decisions ◽  
Machinery Industry ◽  
Management Decision Making ◽  
Theoretical Foundations

In Ukraine, taking into account the constant changes in the economy and policy, the enterprises need to improve management decision-making systems for efficient and well-established production process. Thus it is especially important for the state economy to establish a system of management of the machine-building industry in the field of agricultural production as they: provide the main share of revenues to GDP in Ukraine; are the main source for ensuring the food and agricultural products development. The objective of the paper is to investigate more thoroughly the theoretical foundations of the management decision-making system formation, to develop the direction for optimization under the conditions of uncertainty and risk on the example of agricultural machinery industry enterprise. The theoretical foundations of management decisions at the enterprise as a process for developing and selecting the most effective solution to achieve the best results in the enterprise are outlined in this paper. The factors influencing management decisions such as: degree of risk; information; time; personal qualities of the leader are considered. Methods for application contributing to the most optimal decisions such as: traditional, systematic, economic-analytical, systemic and targeted are identified. Analysis of the current state of agricultural machinery industry development in Ukraine, which shows the dynamics in the direction of deteriorating their condition is carried out. Therefore, there is the need to make management decisions concerning the establishment of their system in management. For example, the agricultural machinery company JSC «Elvorti» is considered. The problem of effective management which requires optimization of directions in the process of making managerial decisions in order to improve its activities is determined. The following factors of the influence on crisis phenomena in the given industry: external factors (political, economic) and internal factors (lack of working capital) significantly affecting the activities results are considered. On the basis of JSC «Elvorti» activity analysis, it is proved that it is necessary to take optimization measures and certain directions in the management decision-making process in order to ensure effective operation. The directions for control, simplification of decision-making process due to automation of document circulation on the basis of 1C, motivation of the personnel which will be able to improve organizational structure of the enterprise and production process are proposed.

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