The Dimensions of Industrial New Product Success and Failure
Keyword(s):
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods are used to probe this success/failure question. The dimensions underlying success and failure are identified. The dominant role of product strategy and the need for a strong market orientation clearly are demonstrated.
2004 ◽
Vol 21
(5)
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pp. 334-347
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Keyword(s):
2015 ◽
Vol 5
(3)
◽
pp. 111
2012 ◽
Vol 30
(1)
◽
pp. 44-55
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2012 ◽
Vol 29
◽
pp. 38-52
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Keyword(s):