Vertrauenswürdige künstliche Intelligenz

Während es inzwischen eine ganze Reihe praktischer Leitfäden für die Implementierung des Konzepts der vertrauenswürdigen künstlichen Intelligenz (KI) gibt, fehlt es an konkreten Beispielen und Projekten für Umsetzungen, anhand derer sich Probleme und Erfolgsstrategien der Akteur*innen vor Ort aufzeigen ließen. Dieser Beitrag stellt ausgewählte Umsetzungsprojekte vor. Durchweg zeigt sich dabei ein noch geringer Grad an Konkretisierung. Deshalb wird anschließend nach den Gründen für das Umsetzungsdefizit gefragt. Drei Erklärungen kommen infrage: Time-to-Market-Überlegungen aufseiten der Unternehmen, Unklarheit darüber, welche Aspekte des Konzepts der vertrauenswürdigen KI bei welchen Anwendungen überhaupt relevant sind sowie die Tatsache, dass die Umsetzung von KI‑Projekten komplexer ist als die Umsetzung ‚normaler‘ Software-Projekte und deshalb spezifische Vorkehrungen notwendig sind.

Editorial: A New Chapter or a New Page for Marketing Science?

Marketing Science authors are facing challenging times, in which we have no monopoly over any topic. Yet we must produce original and relevant research in a timely manner. We are also living through an exciting era in which many constituencies in other academic fields, industry, and public policy are interested in our research and we have the opportunity to have significant impact. The continued success of Marketing Science over the next few years will be the result of the creativity and rigor of authors and the diligence and insight of reviewers, associate editors, and senior editors. The result will be a secured place both among the top business journals and the top social science journals. I plan to do my part by helping to reduce the “time to market” of our research (time from initial submission to acceptance) without compromising on quality and by continuing to invest in Frontiers in Marketing Science.

Towards an Ontology-driven Intellectual Properties reuse for Systems On Chip design

Intellectual Properties reuse has gained widespread acceptance in System-On-Chip design to manage the complexity and shorten the time-to-market. However the need for a standard representation that permits IPs classification, characterization, and integration is still a big challenge. To address this problem, we propose to develop an IPs reuse specific ontology that facilitates IPs reuse at many levels of abstraction and independently from any design language or tool. Our ontology is built using the Protégé-OWL tool

Software reliability prediction and release time management with coverage

PurposeSoftware testing is needed to produce extremely reliable software products. A crucial decision problem that the software developer encounters is to ascertain when to terminate the testing process and when to release the software system in the market. With the growing need to deliver quality software, the critical assessment of reliability, cost of testing and release time strategy is requisite for project managers. This study seeks to examine the reliability of the software system by proposing a generalized testing coverage-based software reliability growth model (SRGM) that incorporates the effect of testing efforts and change point. Moreover, the strategic software time-to-market policy based on costreliability criteria is suggested.Design/methodology/approachThe fault detection process is modeled as a composite function of testing coverage, testing efforts and the continuation time of the testing process. Also, to assimilate factual scenarios, the current research exhibits the influence of software users refer as reporters in the fault detection process. Thus, this study models the reliability growth phenomenon by integrating the number of reporters and the number of instructions executed in the field environment. Besides, it is presumed that the managers release the software early to capture maximum market share and continue the testing process for an added period in the user environment. The multiattribute utility theory (MAUT) is applied to solve the optimization model with release time and testing termination time as two decision variables.FindingsThe practical applicability and performance of the proposed methodology are demonstrated through real-life software failure data. The findings of the empirical analysis have shown the superiority of the present study as compared to conventional approaches.Originality/valueThis study is the first attempt to assimilate testing coverage phenomenon in joint optimization of software time to market and testing duration.

A Comprehensive Commercialization Framework for Nanocomposites Utilizing a Model-Based Systems Engineering Approach

Nanocomposites provide outstanding benefits and possibilities compared to traditional composites but struggle to make it into the market due to the complexity and large number of associated challenges involved in, as well as lack of standards for, nanocomposite commercialization. This article proposes a commercialization framework utilizing market analysis and systems engineering to support the commercialization process of such high technologies. The article demonstrates the importance and usefulness of utilizing Model-Based Systems Engineering throughout the commercialization process of nanocomposite technologies when combining it with the Lean LaunchPad approach and an engineering analysis. The framework was validated using a qualitative research method with a case study approach. Applying this framework to a nanocomposite, called ZT-CFRP technology, showed tremendous impacts on the commercialization process, such as reduced market and technological uncertainties, which limits the commercialization risk and increases the chance for capital funding. Furthermore, utilizing the framework helped to decrease the commercialization time and cost due to the use of a lean engineering analysis. This framework is intended to assist advanced material-based companies, material scientists, researchers and entrepreneurs in academia and the industry during the commercialization process by minimizing uncertainties and risks, while focusing resources to reduce time-to-market and development costs.

Security in Agile Development, use Case in Typeform

Software development methodologies have evolved during the last years to reduce the time to market to the minimum possible. Agile is one of the most common and used methodologies for rapid application development. As the agile manifesto defines in its 12 principles, one of its main goals is to satisfy the customer needs through early and continuous delivery of valuable software. Significantly, that none of the principles refers to security. In this paper, we will explain how Typeform integrates security activities into the whole development process, reducing at the same time the phases on the S-SDLC to reduce friction and improve delivery while maintaining the security level.

Heterogeneous Industry Collaboration and System CAD Navigation for Advanced Package Failure Analysis

The emergence of Heterogenous Integration (HI) in today's wave of systems-in-package (SiP) has not only increased the complexity of semiconductor Failure Analysis (FA), but also introduced new challenges that go beyond the traditional FA lab, into market verticals such as Assembly and Test. Today's market requires semiconductor companies to collaborate with these verticals to efficiently debug failures in advanced package devices. In this increasingly collaborative industry, FA engineers struggle to maintain adequate security of their company's intellectual property (IP) while sharing design information that is required for effective fault localization of SiP products. On top of these growing complications, increased commercial competition and the drastic rise in the demand for consumer electronics has made time-to-market (TTM) the top priority for all global chip makers. To address these challenges, companies strive for ways to integrate various design sources into a normalized and controllable Computer-Aided Design (CAD) database that can be seamlessly navigated across multiple components without exposing sensitive information. This paper covers an approach to enhance the efficiency of advanced package FA by integrating a full heterogeneous system into a single CAD Navigation (CADNav) database with added security measures to enable data sharing for industry-wide collaboration.

Competitiveness as the Basis of EU Regional Policy: Smart Specialization and Sustainability

Nowadays in the globalization era countries are forced to pay considerable attention to the integration aspects of development, regionalization processes ensuring their own competitiveness in order to enhance the competitive position in the market, which increases the scientific interest in the study of these issues. The purpose of the article is to consider competitiveness as the basis of EU regional policy and to determine the possibilities of applying such experience in Ukraine. A number of scientific research methods have been used: the method of deduction and induction, analysis, synthesis and comparison, a graphic method. Globalization contributes to the creation of new conditions of the world economic development, which forces economic actors to reconsider their role in the economy. Competitiveness provides them with a reliable competitive positions today and in the future. The high competitiveness of the region testifies to the effective organization and optimization of economic processes. EU regional policy takes into account that the competitiveness of the region is formed in the conditions of competitive relations at the national and international levels. The EU regional policy experience can be implemented in the Ukrainian regional policy. The competitiveness of the region allows to respond in time to market changes. EU regional policy takes this into account, so the category of regional competitiveness is paid much attention on as confirmed by the RCI calculation. The possibilities of increasing the competitiveness and sustainability of regions through the development of smart specialization and implementation of smart projects are outlined. The advantages of implementing European experience in the development of competitiveness of regions on the basis of smart specialization in Ukraine are proved.