The Influence of Product Characteristics on the Export Performance of New Industrial Products
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New products tend to achieve better than average export sales. But all new products are not exportable, so managers face a problem in deciding which new products to emphasize. This study of 82 Canadian industrial goods firms shows that relative advantage is not the only characteristic to consider in judging a new product's export potential.
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2019 ◽
Vol 16
(1)
◽
pp. 77-90
2010 ◽
Vol 6
(2)
◽
pp. 65-84
◽
1975 ◽
Vol 19
(1)
◽
pp. 116-119