The Marketing of Legal Services

1981 ◽  
Vol 45 (2) ◽  
pp. 123-134 ◽  
Author(s):  
Donna K. Darden ◽  
William R. Darden ◽  
G. E. Kiser

This article takes a marketing analysis perspective of the distribution of legal services. A study of the demographic, personal, and life cycle characteristics of users and nonusers of legal services reveals that users are still primarily those with money and prestige. Some difference is found in the ways the two groups perceive important characteristics of lawyers for decision making purposes and in their perceptions of what potential legal needs are the most important. The problem of unevenness in the distribution system is seen as a marketing one. Suggestions as to how the delivery of services can be improved to present nonusers are made, based on market analysis.

2021 ◽  
Vol 87 ◽  
pp. 106519 ◽  
Author(s):  
Rodrigo Salvador ◽  
Murillo Vetroni Barros ◽  
Giovani Elias Tagliaferro dos Santos ◽  
Karen Godoi van Mierlo ◽  
Cassiano Moro Piekarski ◽  
...  

Symmetry ◽  
2020 ◽  
Vol 12 (7) ◽  
pp. 1115 ◽  
Author(s):  
Peng Jiang ◽  
Yixin Wang ◽  
Chao Liu ◽  
Yi-Chung Hu ◽  
Jingci Xie

The infectious disease COVID-19 has swept across the world in 2020, and it continues to cause massive losses of life and severe economic problems in all countries. Providing emergency supplies such as protective medical equipment and materials required to secure people’s livelihood is thus currently prioritized by governments. Establishing a reliable emergency logistics system is critical in this regard. This paper used the Delphi method to design a formal decision structure to assess emergency logistics system reliability (ELSR) by obtaining a consensus from a panel of experts. Assessing ELSR is a typical multiple-attribute decision making (MADM) problem, and the related MADM methods are usually on the basis of symmetry principles. A hybrid MADM model, called the Decision Making Trial and Evaluation Laboratory (DEMATEL)-based Analytical Network Process (D-ANP), was developed to identify the critical factors influencing ELSR. An analysis of empirical evidence showed that the emergency logistics command and coordination system and the emergency material supply system play important roles in ELSR, while the emergency logistics transportation and distribution system and the emergency information system are not so important. This conclusion is different from previous research about traditional disaster emergency logistics. Moreover, the cause–effect relationships among the key factors indicated that the system of command and coordination for emergency logistics and the supply system for emergency materials should be improved. Accordingly, effective suggestions for emergency logistics services for epidemic prevention are provided in this paper. The main contributions of this paper are (1) establishing a comprehensive and systematic evaluating index of ELSR for epidemic prevention; (2) employing a kind of structured, namely D-ANP, to identify the critical factors with non-commensurable and conflicting (competing) characteristics; and (3) comparing the differences of reliable criteria between the emergency logistics of epidemic prevention and the traditional disaster emergency logistics.


2018 ◽  
Vol 174 ◽  
pp. 01006 ◽  
Author(s):  
Břetislav Teplý ◽  
Tomáš Vymazal ◽  
Pavla Rovnaníková

Efficient sustainability management requires the use of tools which allow material, technological and construction variants to be quantified, measured or compared. These tools can be used as a powerful marketing aid and as support for the transition to “circular economy”. Life Cycle Assessment (LCA) procedures are also used, aside from other approaches. LCA is a method that evaluates the life cycle of a structure from the point of view of its impact on the environment. Consideration is given also to energy and raw material costs, as well as to environmental impact throughout the life cycle - e.g. due to emissions. The paper focuses on the quantification of sustainability connected with the use of various types of concrete with regard to their resistance to degradation. Sustainability coefficients are determined using information regarding service life and "eco-costs". The aim is to propose a suitable methodology which can simplify decision-making in the design and choice of concrete mixes from a wider perspective, i.e. not only with regard to load-bearing capacity or durability.


2015 ◽  
Vol 23 (7) ◽  
pp. 1357-1367 ◽  
Author(s):  
Friederike Ziegler ◽  
Evelyne A. Groen ◽  
Sara Hornborg ◽  
Eddie A. M. Bokkers ◽  
Kine M. Karlsen ◽  
...  

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