Decision Plans and Consumer Choice Dynamics

1982 ◽  
Vol 19 (1) ◽  
pp. 108-115 ◽  
Author(s):  
C. Whan Park ◽  
Richard J. Lutz
Keyword(s):  
Consumer Choice ◽  
Choice Behavior ◽  
New Method ◽  
Choice Process ◽  
Choice Dynamics ◽  
Alternative Method ◽  
Subsequent Choice ◽  
Home Choice

Individuals’ home choice behaviors are examined at different stages of the choice process by an alternative method measuring the dynamics of the choice process. This new method incorporates information about the decision maker's decision plan in arriving at predictions of subsequent choice behavior.

Consumers’ Decision Plans and Subsequent Choice Behavior

1981 ◽  
Vol 45 (2) ◽  
pp. 33-47 ◽  
Author(s):  
C. Whan Park ◽  
Robert W. Hughes ◽  
Vinod Thukral ◽  
Roberto Friedmann
Keyword(s):  
Choice Behavior ◽  
Task Complexity ◽  
Prediction Methods ◽  
Individual Choice ◽  
Predictive Capability ◽  
Alternative Method ◽  
Subsequent Choice ◽  
Home Purchase ◽  
Major Factors ◽  
Purchase Situation

Three major factors are proposed as affecting a choice prediction method's (model's) immediate use by practitioners. These factors are predictive capability, input required, and interpretation task complexity. A decision plan net is developed as an alternative method to existing individual choice prediction methods and is examined against these three major factors in a home purchase situation. Inferences are drawn concerning specific marketing applications of a decision plan net.

A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model

2013 ◽  
Vol 838-841 ◽  
pp. 3208-3211 ◽  
Author(s):  
Ying Wang ◽  
Jing Guo
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intention ◽  
Consumer Choice ◽  
Logit Model ◽  
Choice Behavior ◽  
Main Factors ◽  
Consumer Choice Behavior

This paper use the investigation data of Xi'an as the foundation, to examine consumer choice behavior of fine decoration residence. It analyzes the main factors which influence consumer choice behavior of fine decoration residence by using logit model. The results show that culture degree of consumer, understanding of fine decoration residence, willingness to pay as well as views on the quality of the decoration and style of fine decoration residence have a significant impact on consumer decisionmaking behavior in purchasing.

scholarly journals Product (Un)availability and Shopping Mind-set in Sequential Purchases

2020 ◽  
Vol 4 (3) ◽  
pp. 189
Author(s):  
Rafael Demczuk ◽  
José Carlos Korelo ◽  
Danielle Mantovani ◽  
Paulo Henrique Muller Prado
Keyword(s):  
Experimental Design ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Single Factor ◽  
Choice Process ◽  
Product Availability ◽  
Consumer Purchase Intention ◽  
Mind Set ◽  
Constructive Choice ◽  
Managerial Perspective

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on consumer’ purchase intention. The results demonstrate when the product is out-of-stock (i.e., unavailable) the propensity to purchase a second unrelated product is higher, compared to when the first product is available for purchase. This study contributes to the literature of the constructive choice process showing that product unavailability does not reduce the shopping implementation. Once a choice is made but not performed, consumers will try to implement their purchase intention in subsequent options. From a managerial perspective, this study provides possibilities for managers to redirect the shopping implementation to alternative options.

Consumer Choice and Market Expansion: Modeling, Optimization, and Estimation

2021 ◽  
Author(s):  
Ruxian Wang
Keyword(s):  
Operations Management ◽  
Expectation Maximization ◽  
Consumer Choice ◽  
Choice Behavior ◽  
Real Data ◽  
Market Size ◽  
Solution Approach ◽  
Pricing Decisions ◽  
Market Expansion ◽  
Consumer Choice Behavior

The growth of market size is crucially important to firms, although researchers often assume that market size is constant in assortment and pricing management. I develop a model that incorporates the market expansion effects into discrete consumer choice models and investigate various operations problems. Market size, measured by the number of people who are interested in the products from the same category, is largely influenced by firms’ operations strategy, and it also affects assortment planning and pricing decisions. Failure to account for market expansion effects may lead to substantial losses in demand estimation and operations management. Based on real data, this paper uses an alternating-optimization expectation-maximization method that separates the estimation of consumer choice behavior and market expansion effects to calibrate the new model. The end-to-end solution approach on modeling, operations, and estimation is readily applicable in real business.

Sign in / Sign up

Export Citation Format

Share Document