scholarly journals Perceived CSR and Corporate Reputation: The Mediating Role of Employee Trust

2018 ◽  
Vol 43 (3) ◽  
pp. 139-151 ◽  
Author(s):  
Rama Shankar Yadav ◽  
Sanket Sunand Dash ◽  
Shreyashi Chakraborty ◽  
Manoj Kumar
Keyword(s):  
Corporate Reputation ◽  
Underlying Mechanism ◽  
Future Research ◽  
Clear Understanding ◽  
Executive Summary ◽  
Trust Development ◽  
Employee Trust ◽  
Mediating Role ◽  
Corporate Social

Executive Summary This research article focuses on the importance of corporate social responsibility (CSR) in building corporate reputation of an organization. Scholars have studied CSR as an antecedent of corporate reputation, but the underlying mechanism of this process has been rarely explored. In order to fill this research gap, authors conducted an empirical study on 210 employees working in an automobile organization in India. The conceptual framework based on comprehensive literature review hypothesized that the perceived CSR of an organization may lead to trust development among the employees which in turn may lead to building of corporate reputation of the organization. The model was tested and all the hypotheses were accepted. Hence, it may be inferred that perceived CSR of an organization may develop a sense of trust among employees of an organization and in turn leading to the building of corporate reputation. The study has several implications for managers and scholars. The findings give a clear understanding that CSR activities of any organization can lead to trust development among employees at the same time they may aid in enhancing the corporate reputation of an organization. Hence, we suggest that in order to gain maximum benefits from CSR, managers should ensure that all the employees are aware of their firm’s CSR activities. Further, managers should adopt CSR activities that have high salience among current or potential employees so that its benefits are positively impacting its stakeholders and the firm. Such CSR activities can include investments in institutions where training is imparted to the organization’s workforce; organizing social welfare activities in areas close to the company’s location. The study also has future research implications for researchers working in the area of CSR. Scholars can explore other mediating variables which may explain the underlying mechanism between CSR and corporate reputation. The study can also be replicated in other sectors in order to enhance the generalizability of the findings.

Outcomes of Organizational and Community Embeddedness: A Conservation of Resources Perspective

2020 ◽  
pp. 105960112096356
Author(s):  
Barjinder Singh ◽  
Margaret Shaffer ◽  
Thirumalai Thattai Rajan Selvarajan
Keyword(s):  
Underlying Mechanism ◽  
Future Research ◽  
Conservation Of Resources ◽  
Mediating Role ◽  
Domain Specific ◽  
Community Embeddedness ◽  
Cross Domain ◽  
Community Outcomes ◽  
Psychological Flourishing

Drawing on Conservation of Resources and spillover theories, we empirically examine work and community outcomes of both organizational and community embeddedness and the underlying mechanism whereby the two forms of embeddedness influence both domain-specific and cross-domain outcomes. With data from 165 matched pairs of employees and their colleagues from a Midwestern US organization, we found that organizational and community embeddedness influence specific individual behaviors both within and across their respective domains. Additionally, we found support for the mediating role of psychological flourishing in the relationships between embeddedness and various organizational and community outcomes. We discuss the theoretical contributions and practical implications of our findings, as well as suggestions for future research.

An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty – evidence from the Taiwan non-life insurance industry

2017 ◽  
Vol 13 (2) ◽  
pp. 355-369 ◽  
Author(s):  
Chen-Ying Lee ◽  
Wei-Chen Chang ◽  
Hsin-Ching Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Loyalty ◽  
Life Insurance ◽  
Corporate Reputation ◽  
Brand Image ◽  
Insurance Industry ◽  
Content Type ◽  
Mediating Role ◽  
Corporate Social

Purpose Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to investigate the effects of CSR on corporate reputation and customer loyalty. Design/methodology/approach This paper used a survey to assess consumers’ perception regarding CSR activities from non-life insurance industries. The questionnaires were administered to consumers who have purchased insurance in Taiwan. The survey questions were tested through an exploratory factor analysis. An analysis of variance and multiple regressions were performed to test the hypotheses. Findings The empirical results demonstrate that CSR activities have significantly positive influences on corporate reputation and customer loyalty. Additionally, CSR activities also have significantly positive influences on brand image. Furthermore, the study indicates the mediating role of brand image on CSR, corporate reputation and customer loyalty. Originality/value This paper establishes the mediating role of brand image among CSR, corporate reputation and customer loyalty for non-life insurance industries. Additionally, the empirical results focus on analysing the impact of CSR on customer’s behaviour, and strongly encourage insurers to continue investing; CSR and brand image can be strategic marketing tools and promote the sustainable development of insurance.

The mediating role of trust to managers on the relationship between corporate reputation practices and employees’ course of actions to customers

2014 ◽  
Vol 10 (2) ◽  
pp. 282-296 ◽  
Author(s):  
Turhan Erkmen ◽  
Emel Esen
Keyword(s):  
Corporate Reputation ◽  
Participation Rate ◽  
Content Type ◽  
Mediating Role ◽  
Management Literature ◽  
The Board Of Directors ◽  
Corporate Social ◽  
The Relationship ◽  
Practical Implications

Purpose – The purpose of this study is to examine the role of trust to managers on the relationship between corporate reputation practices and employees’ course of actions to customers in airline sector. Design/methodology/approach – A research questionnaire which measures corporate reputation, trust to managers and employees’ course of actions to customers was designed by the researchers. Three hundred forty-three employees who are working in nine different companies in an airline sector have participated in the research. Findings – According to the results of the study, corporate reputation practices and trust to managers have an effect on employees’ course of actions to customers; also trust to managers does not have any mediating role between these variables. Research limitations/implications – As this study is conducted in airline companies, we cannot generalize the results to the companies in other sectors. In addition, during the application of questionnaires, some participants found the questionnaire too long and they withdrew. This yielded to a lower participation rate. Practical implications – The findings of the study may get the board of directors’ or managers’ attention to the point that they should become aware of the importance of corporate reputation, corporate social responsibility, employees’ behaviors and trust in their organizations. Originality/value – This study aims to make several contributions to the marketing and management literature. Firstly, it extends the recent marketing and management literature on corporate reputation by examining trust to managers and employees’ behaviors.

scholarly journals The Effect of Corporate Social Responsibility on Brand Performance with the Mediating Role of Corporate Reputation, Resource Commitment and Green Creativity

2021 ◽  
Vol 15 (1) ◽  
pp. 84-91
Author(s):  
Ailar Ebrahimi Hesari ◽  
Elmira Shadiardehaei ◽  
Behzad Shahrabi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Brand Performance ◽  
Statistical Population ◽  
Mediating Role ◽  
Resource Commitment ◽  
Corporate Social

Following the strategic decisions of business managers in the community, issues have been raised that lead to changes in the community. One of these issues, which is becoming increasingly important, is consideration of corporate social responsibility. Therefore, the focus of this study was the effect of corporate social responsibility on brand performance with the mediating role of corporate reputation, resource commitment and green creativity. The research method was survey. The statistical population was employees of private banks, 507 of whom participated in the study. Structural equation modelling with SMARTPLS software was used to analyse the data. The results showed the effect of corporate social responsibility is positive and significant on resource commitment, green creativity, corporate reputation and brand performance. The effect of resource commitment, green creativity and corporate reputation is positive and significant on brand performance. Brand performance will be improved if the company supports employee higher education, encourages employees to develop their skills and abilities, implements flexible policies to provide work-life balance for employees, prioritizes employee needs and demands, has plans to reduce the negative effects of the company on the environment, and participates in activities aimed at protecting and improving the quality of the environment.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY'S PATHWAYS TOWARDS CUSTOMER LOYALTY IN ROMANIAN RETAIL: A PLS-SEM MEDIATION ANALYSIS

2020 ◽  
Vol 10 (3) ◽  
pp. 99-118
Author(s):  
Nicolae Nae ◽  
◽  
Simona Cătălina Ștefan ◽  
Cătălina Florentina Albu ◽  
◽  
...  
Keyword(s):  
Social Responsibility ◽  
Customer Loyalty ◽  
Corporate Reputation ◽  
Positive Relationship ◽  
Retail Sector ◽  
Mediating Role ◽  
The World ◽  
Corporate Social ◽  
The Relationship

For the time being, many companies around the world attach great importance to corporate social responsibility (CSR) practices and policies. This trend that manifests itself worldwide, is also characteristic for Romania, many companies being regularly active in the CSR field. The motivation of these companies to get involved in social or ecological activities is not only related to the moral or ethical side of business, but also to many benefits that CSR can generate, such as improving the company's image or customer loyalty. The purpose of this paper is to analyze the relationship between CSR and customer loyalty in the Romanian retail sector. Moreover, the effect that CSR has on corporate reputation and the mediating role of reputation on the relationship between CSR and customer loyalty has been studied. In this regard, a questionnaire-based survey was conducted to measure the level of social responsibility and corporate reputation perceived by customers of retail stores in Romania, but also their loyalty to a particular store. The obtained results confirm the existence of a positive relationship between CSR and customer loyalty, but also the partial mediation that the corporate reputation exerts on this relationship.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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