scholarly journals Who wants to be a franchisee? Explaining individual intentions to become franchisees

2021 ◽  
pp. 026624262110136
Author(s):  
Evelien Croonen ◽  
Hans van der Bij ◽  
Rozenn Perrigot ◽  
Assâad El Akremi ◽  
Olivier Herrbach
Keyword(s):  
Achievement Motivation ◽  
Risk Taking ◽  
Theory Of Planned Behaviour ◽  
Entrepreneurial Intention ◽  
Behavioural Control ◽  
Need For Achievement ◽  
Cognitive Assessments ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Important Challenge

An important challenge for franchisors is to find individuals with strong intentions to become franchisees that they can actively support in this ambition. We contribute to franchising research by developing and testing a model to explain individual intentions to become franchisees as a specific type of entrepreneurial intention (EI). We combine Achievement Motivation Theory (AMT) with the Theory of Planned Behaviour (TPB) to propose inverted U-shaped associations between individual motivations (i.e. need for achievement and risk-taking propensity), their cognitive assessments of franchising (i.e. attitude towards franchising and perceived behavioural control), and their EI regarding franchising. Our survey of 666 individuals demonstrates that need for achievement impacts attitude towards franchising and perceived behavioural control regarding franchising following respectively inverted U-shaped and declining positive relationships, and they partly mediate the relationships between need for achievement and EI regarding franchising. We find a negative linear association with attitude towards franchising.

scholarly journals University Students’ Behaviour towards Entrepreneurial Intention in Ecuador: Testing for the Influence of Gender

2020 ◽  
Vol 17 (22) ◽  
pp. 8475 ◽  
Author(s):  
Pablo Rodriguez-Gutierrez ◽  
Luis Javier Cabeza-Ramírez ◽  
Guzmán Antonio Muñoz-Fernández
Keyword(s):  
University Students ◽  
Organizational Support ◽  
Theory Of Planned Behaviour ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Behavioural Control ◽  
Institutional Barriers ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Personal Attitudes

While the current global context of successive economic and health crises are punishing the economies of different countries in the world, it is particularly relevant to explore the business intentions of young university students, as potential entrepreneurs of opportunity. This matter is of the utmost importance, as it helps to facilitate the implementation of measures that can ensure the future recovery of the economy and the creation of new businesses. The objective of this paper is to study the institutional and psychological antecedents of entrepreneurial intention and the role of gender. The theory of planned behaviour is applied to assess how personal attitudes, subjective norms, and perceived behavioural control can affect students′ intention of becoming an entrepreneur. In addition, organizational support and institutional barriers are tested as potentially significant antecedents of entrepreneurial intention, along with the influence of gender. The research carried out was based on survey responses from a sample of 740 students of economics, communications, and education at an Ecuadorian university. The research propositions were tested using a partial least squares approach. Results indicate that behaviour towards entrepreneurship does not change in relation to gender. In addition, personal attitudes and perceived behavioural control regarding entrepreneurship are positively related to students′ entrepreneurial intention. Organizational support is also found to be important for generating entrepreneurial intention. The paper adds to the current knowledge base on entrepreneurial intention by analysing the individual and joint influence of the principal elements of the theory of planned behaviour, as well as organizational support and institutional barriers on entrepreneurial intentions. Moreover, the research provides a useful perspective on the antecedents of entrepreneurial intention in an unexplored context such as Ecuador, by responding to the call focusing on entrepreneurial intention in different regions, cultures, and contexts.

scholarly journals GREEN ENTREPRENEURIAL INTENTION OF MBA STUDENTS: A MALAYSIAN STUDY

2019 ◽  
Vol 5 ◽  
pp. 38-55
Author(s):  
Loon Chee Wei- ◽  
Norfarah Nordin
Keyword(s):  
Theory Of Planned Behaviour ◽  
Structural Model ◽  
Entrepreneurial Intention ◽  
Green Economy ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Educational Support ◽  
Perceived Behavioural Control ◽  
Mba Students ◽  
Green Entrepreneurship

Green Entrepreneurship is an emerging phenomenon in business and academic field because it is an essential component in developing a green economy. Due to a lack of empirical study on green entrepreneurship, our current understanding of the factors that contributes to nurturing green entrepreneurial intention is limited.  By employing Theory of Planned Behaviour, this study aims to explore the relationship between predictors of green entrepreneurial intention such as attitude, perceived behavioural control, subjective norms and educational support to green entrepreneurial intention (GEI). The study samples 175 individual MBA students in Malaysia. The study employs Partial Least Squares – SEM to predict GEI and evaluate the contribution of each predictor in the relationships. The model explains 76.1% the variance of Green Entrepreneurial Intention with strong predictive relevance (R2=0.761, Q2=0.537). From the structural model, the beta coefficient for Perceived Attitude is 0.392, Perceived Behavioural Control is 0.399, and Perceived Educational Support is 0.169. The results imply that perceived attitude and perceived behavioural control are the key intrinsic determinants whereas education plays an instrumental role as an extrinsic determinant to individual interest to become a green entrepreneur. The main theoretical implication of this study is confirming the applicability of the Theory of Planned Behaviour in explaining GEI with additional variable, Perceived Educational Support. Practically, this research provides education practitioner and policymakers with useful insight on cultivating GEI among MBA students, and directional indication on grooming future green entrepreneurs.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

Theory of planned behaviour factors and personality traits as determinants of the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria

2020 ◽  
pp. 096100062091978
Author(s):  
Adeola O Opesade ◽  
Fiyinfoluwa I Alade
Keyword(s):  
Personality Traits ◽  
Knowledge Sharing ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Openness To Experience ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Data Collection Instrument

While many studies have attempted to understand knowledge-sharing practices in the health-care industry, there is a dearth of knowledge about the determinants of the knowledge-sharing behaviour of pharmacists. The present study employed theory of planned behaviour constructs and personality traits to assess factors affecting the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria. A descriptive survey research design was adopted, with the use of a structured questionnaire as the data collection instrument. Relevant descriptive and inferential statistical analyses were carried out on the collected data. The findings revealed that there is a positive relationship between attitude, subjective norms, perceived behavioural control, openness to experience, agreeableness and knowledge-sharing behaviour. This implies that pharmacists whose personality traits tend towards openness to experience and agreeableness will share their knowledge more readily than those whose personality traits do not. Also, pharmacists’ knowledge-sharing behaviour can be enhanced through improvements in their attitude towards knowledge sharing, subjective norms and their perceived behavioural control.

The theory of planned behaviour and student banking in Australia

2019 ◽  
Vol 38 (1) ◽  
pp. 113-137 ◽  
Author(s):  
Mark Tucker ◽  
Christine Jubb ◽  
Chee Jin Yap
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.

scholarly journals Alcohol-Related Social Gatherings with Coworkers: Intentions to Behave and Intentions to Not Behave

2011 ◽  
Vol 5 (2) ◽  
pp. 53-64 ◽  
Author(s):  
Hee Sun Park ◽  
Dong Wook Lee
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Work Hours ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control

Two studies are reported using the theory of planned behaviour (TPB) to examine Koreans' intentions and self-reported behaviour of joining and not joining alcohol-related social gatherings with work colleagues after work hours. Study 1 showed that group-related attitudes and perceived behavioural control of the TPB components regarding joining were significantly associated with intentions to join. Study 2 examined TPB components regarding not joining and intentions to not join. Study 2 found that although none of the TPB components was directly related to intentions, subjective norms from work colleagues moderated the effect of group-related attitudes on intentions to not join. The TPB components and intentions were not significantly related to self-reported behaviour of joining. The findings indicate that the relationships between the TPB components and intentions can be different for engaging and not engaging in a behaviour.

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