The theory of planned behaviour and student banking in Australia

2019 ◽  
Vol 38 (1) ◽  
pp. 113-137 ◽  
Author(s):  
Mark Tucker ◽  
Christine Jubb ◽  
Chee Jin Yap
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.

Exploring visit intention to India for medical tourism using an extended theory of planned behaviour

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajitabh Dash
Keyword(s):  
Theory Of Planned Behaviour ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Behavioural Control ◽  
New Delhi ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Facilitating Conditions ◽  
Medical Tourist

PurposeThe purpose of this paper is to identify the factors influencing the visit intention of medical tourists to India. This study also attempts to extend the theory of planned behaviour through the integration of perceived risk and facilitating condition.Design/methodology/approachPrimary data were collected from a sample of 326 medical tourists arriving in India through Terminal-3 of Indira Gandhi International Airport (IGI-T3), New Delhi, India, during the months of October–December 2019. Confirmatory factor analysis and structural equation modelling are deployed to analyze the collected data and validate the proposed research model.FindingsThe outputs of this study revealed that perceived financial risk, physical risk, psychological risk and facilitating conditions available in a country are significantly linked to the attitude of a medical tourist. Similarly, facilitating conditions available in a country are significantly related to perceived behavioural control of a medical tourist. Furthermore, it is also revealed that attitude, subjective norm and perceived behavioural control are significantly related to visit intention of medical tourists to India; however, the perceived time risk and performance risk are insignificantly associated with the visit intention.Research limitations/implicationsThis study is restricted to the opinion of 326 sample respondents consisting of medical tourists who arrived in India through IGI-T3, New Delhi, during October–December 2019. In the future, a similar type of study may be conducted in different parts of the country with a relatively larger sample sizeOriginality/valueThis study addresses the need for advancing the knowledge on the factors in determining visit intention of medical tourists towards India. This knowledge will become very crucial for India's medical tourism industry, which is aiming to attain a competitive edge in the global market.

The moderating effect of religiosity on ethical behavioural intentions

2017 ◽  
Vol 46 (2) ◽  
pp. 429-448 ◽  
Author(s):  
Muhammad Kashif ◽  
Anna Zarkada ◽  
Ramayah Thurasamy
Keyword(s):  
Cultural Context ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Ethical Behaviour ◽  
Moral Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Behavioural Intentions ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate Pakistani bank front-line employees’ intentions to behave ethically by using the extended theory of planned behaviour (ETPB) into which religiosity (i.e. religious activity, devotion to rituals and belief in doctrine) is integrated as a moderating variable. Design/methodology/approach The authors collected 234 self-administered questionnaires and analysed them using SmartPLS 2.0, a second generation structural equation modelling technique. Findings This paper demonstrates that the ETPB can explain intentions to behave ethically. Moral norms (i.e. the rules of morality that people believe they ought to follow) and perceived behavioural control (i.e. people’s perceptions of their ability to perform a given behaviour) are the best predictors of ethical behavioural intentions. The effects of injunctive norms (i.e. perceptions of which behaviours are typically approved or disapproved in an organisation) and of perceived behavioural control on behavioural intent are moderated by religiosity. Practical implications Leading by example, providing ethics training, empowering employees and encouraging the expression of religiosity are proposed as ways to foster an ethical culture in the workplace. Originality/value Even though numerous empirical studies have utilised variants of the theory of planned behaviour to explain consumer behaviour, its applicability to ethical behaviour in the workplace has scarcely been explored. Moreover, its tests in non-western contexts are scant. This study demonstrates the applicability of the ETPB in a broader circumstantial and cultural context and enriches it with religiosity, a pertinent characteristic of billions of people around the world. Finally, this is one of the very few ethics studies focusing on banking, an industry fraught with allegations of moral breaches.

Consumers’ preference fit and ability to express preferences in the use of online mass customization

2014 ◽  
Vol 8 (2) ◽  
pp. 124-143 ◽  
Author(s):  
Heekang Moon ◽  
Hyun-Hwa Lee
Keyword(s):  
Mass Customization ◽  
Theory Of Planned Behaviour ◽  
Video Clip ◽  
Consumer Preference ◽  
Behavioural Control ◽  
Control Belief ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose – The purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory of planned behaviour and to examine how consumers perceive behavioural control over the process of online mass customization (OMC). Preference fit, which refers to fit between consumer preference and product attributes, and ability to express preferences were integrated into theory of planned behaviour as two belief variables related to OMC. Design/methodology/approach – In total, 346 potential respondents were invited via e-mail to participate in the present study acquired from an independent marketing company. We conducted a self-administrated online survey using a video clip with voice instructions to demonstrate the OMC process as a stimulus. Findings – The results suggest that consumers’ attitudes and perceived behavioural control predicted their OMC use intentions. Preference fit positively affected consumers’ attitudes towards OMC as a behavioural belief, and the ability to express preferences positively influenced preference fit but did not predict perceived behavioural control as a control belief. Clothing involvement was a positive predictor of preference fit and the ability to express preferences. Originality/value – This study contributes to the OMC literature by suggesting a theoretical framework by extending the theory of planned behaviour and identifying consumers’ belief variables as antecedents of attitudes and perceived behavioural control in the OMC context. In addition, the study examines the role of clothing involvement in facilitating consumers’ OMC beliefs, suggesting the crucial role of clothing involvement as one of individual factors extending theory of planned behaviour framework, in the OMC process.

scholarly journals Assessment of the intention to consume farmed fish using the theory of planned behaviour

2021 ◽  
Vol 9 (1) ◽  
pp. 1-17
Author(s):  
Dina Lončarić ◽  
Elena Dujmić ◽  
Greta Krešić
Keyword(s):  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Farmed Fish ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Tpb Model ◽  
Consumer Intentions ◽  
Consumption Intentions

One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.

scholarly journals The theory of planned behaviour and user engagement applied to Facebook advertising

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Petra N.C. Sanne ◽  
Melanie Wiese
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
User Engagement ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Facebook Advertising

Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advertising types. Objectives: This study aimed to determine whether the theory of planned behaviour could be applied to understand and predict engagement with Facebook advertising. Method: Non-probability convenience sampling resulted in a sample size of 656 Facebook users above the age of 18 who resided in South Africa. The data collected by means of an online survey were analysed using regression analyses. Results: The findings indicated that attitude was the strongest predictor of behavioural intention to engage with Facebook advertising, followed by subjective norms. However, perceived behavioural control was found not to be a significant predictor of behavioural intention to engage with Facebook advertising. Furthermore, behavioural intention to engage with Facebook advertising was found to predict actual engagement. Conclusion: Social media marketers need to focus on influencing attitudes and subjective norms to increase engagement with their Facebook advertisements. Furthermore, the theory of reasoned action was found to be more appropriate to predict engagement with Facebook advertising, as it excludes perceived behavioural control.

scholarly journals A model test towards university students’ cheating behaviour in the context of the theory of planned behaviour

2020 ◽  
Vol 15 (4) ◽  
pp. 727-748
Author(s):  
Sevgi Koc ◽  
Hasan Basri Memduhoglu
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Path Analysis ◽  
Moral Obligation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Confirmatory Factor

This study aimed to identify the causal relationships amongst attitude, subjective norms, perceived behavioural control, moral obligation and intention towards cheating by the Theory of Planned Behaviour. The study sample (n = 1,220) consists of senior students at the faculties of Van Yuzuncu Yil University, Turkey. The data were collected with the scales; attitude, subjective norms, perceived behavioural control, moral obligation and intention towards cheating, which were developed by researchers of the study. The data were analysed by the exploratory factor analysis, confirmatory factor analysis and path analysis. It can be concluded that the Theory of Planned Behaviour is capable of explaining the attitude, subjective norms, perceived behavioural control, moral obligation and intention variables towards cheating, and it is confirmed in a good model fit with this study. According to the path analysis results, the attitude towards cheating has a strong and significant effect for cheating intention, and subjective norms and the perceived behavioural control towards cheating have no significant effect for cheating intention.   Keywords: University students, cheating, planned behaviour, path analysis.

scholarly journals A full Brazilian or all natural: understanding the influences on young women’s decision to remove their pubic hair

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Patricia Obst ◽  
Katherine White ◽  
Ebony Matthews
Keyword(s):  
Young Women ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Pubic Hair ◽  
Behavioural Control ◽  
Hair Removal ◽  
Psychological Consequences ◽  
Planned Behaviour ◽  
Perceived Behavioural Control

Abstract Background Research indicates that young women are being exposed to increasing pressures to remove pubic hair from their bodies, which has the potential for both negative physical and psychological consequences. Women’s personal choice and reasoning for partaking in pubic hair removal is influenced by broader social influences; however, there is little theory-based research drawing from established decision-making models investigating the underlying processes that lead young women to engage in pubic hair removal practices. Based on the Theory of Planned Behaviour, it was hypothesised that 1) attitude, subjective norm, and perceived behavioural control would predict intention to remove pubic hair; 2) additional variables (prototype similarity and favourability) from the Prototype Willingness Model would significantly predict intention to remove pubic hair; 3) feminist values would significantly predict decreased intention to remove pubic hair; and 4) intention and perceived behavioural control would predict future self-reported removal of pubic hair. Method The current study included a sample of 270 young women (17–25 years old), who completed an online survey and a follow up survey 4 weeks later (N = 96). Results Attitudes, perceived behavioural control, and similarity to prototypical pubic hair removers were significant predictors of intention to remove pubic hair. Intention was significantly positively associated and feminist values were significantly negatively associated with actual pubic hair removal. Conclusions These findings align with Theory of Planned Behaviour propositions. Furthermore, the expansion of the model highlights how broader social images impact on young women when deciding whether to engage in a behaviour that is intimately associated with their body image.

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
pp. 000-000
Author(s):  
Ataul Karim Patwary ◽  
Muharis Mohamed ◽  
Md Karim Rabiul ◽  
Waqas Mehmood ◽  
Muhammad Umair Ashraf ◽  
...  
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Green Marketing ◽  
Behavioural Control ◽  
Green Products ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

scholarly journals Who wants to be a franchisee? Explaining individual intentions to become franchisees

2021 ◽  
pp. 026624262110136
Author(s):  
Evelien Croonen ◽  
Hans van der Bij ◽  
Rozenn Perrigot ◽  
Assâad El Akremi ◽  
Olivier Herrbach
Keyword(s):  
Achievement Motivation ◽  
Risk Taking ◽  
Theory Of Planned Behaviour ◽  
Entrepreneurial Intention ◽  
Behavioural Control ◽  
Need For Achievement ◽  
Cognitive Assessments ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Important Challenge

An important challenge for franchisors is to find individuals with strong intentions to become franchisees that they can actively support in this ambition. We contribute to franchising research by developing and testing a model to explain individual intentions to become franchisees as a specific type of entrepreneurial intention (EI). We combine Achievement Motivation Theory (AMT) with the Theory of Planned Behaviour (TPB) to propose inverted U-shaped associations between individual motivations (i.e. need for achievement and risk-taking propensity), their cognitive assessments of franchising (i.e. attitude towards franchising and perceived behavioural control), and their EI regarding franchising. Our survey of 666 individuals demonstrates that need for achievement impacts attitude towards franchising and perceived behavioural control regarding franchising following respectively inverted U-shaped and declining positive relationships, and they partly mediate the relationships between need for achievement and EI regarding franchising. We find a negative linear association with attitude towards franchising.

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