Gender Differences in the Dimensional Structure of Apparel Shopping Satisfaction Among Korean Consumers: The Role of Hedonic Shopping Value

2004 ◽  
Vol 22 (4) ◽  
pp. 185-199 ◽  
Author(s):  
Eunyoung Chang ◽  
Leslie Davis Burns ◽  
Sally K Francis
Keyword(s):  
Gender Differences ◽  
Dimensional Structure ◽  
Apparel Shopping ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Shopping Satisfaction

scholarly journals Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

2018 ◽  
Vol 10 (12) ◽  
pp. 4603 ◽  
Author(s):  
Han Yu ◽  
Rong Zhang ◽  
Bin Liu
Keyword(s):  
Information Technology ◽  
Online Shopping ◽  
Well Being ◽  
Purchase Behavior ◽  
Full Bloom ◽  
Logistics Industry ◽  
Intention To Participate ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

The development of online shopping carnivals (OSCs) is in full bloom due to the support of logistics industry and information technology. More and more people are keen to participate in them. This study contributes to literature by exploring the role of motivational factors (based on utilitarian and hedonic shopping values dimension) of the intention to participate in the actual purchase behavior of consumers and their shopping well-being in OSC. A model is developed and tested to explain consumers’ shopping process in the context of OSC. Results show that hedonic shopping values are primarily influenced by entertainment construct, and utilitarian shopping values are positively related to monetary saving, selection, and convenience. Furthermore, the correlation between hedonic shopping value and intention to participate is higher than that between utilitarian shopping value and intention to participate. The findings indicate that intention to participate in OSC exerts a stronger influence on shopping well-being than the effect on actual purchases.

The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping

2008 ◽  
Vol 36 (10) ◽  
pp. 1379-1399 ◽  
Author(s):  
Shu -Hui Chen ◽  
Kuan -Ping Lee
Keyword(s):  
Personality Traits ◽  
Online Shopping ◽  
Elaboration Likelihood ◽  
Moderating Effects ◽  
Perceived Values ◽  
Likelihood Model ◽  
Hedonic Shopping Value ◽  
Hotel Websites ◽  
Hedonic Shopping

In this study of online shopping the influences of consumers' beliefs and perceived values on attitude, trust, and approach behavior were examined. The moderating effects of personality traits were taken into account. Twenty cosmetics and 20 hotel websites were selected for participants to randomly link to and read, and the students were then asked to fill in a 48item questionnaire via the internet. It was found that when consumers have higher levels of agreeableness and conscientiousness, central route website contents would be more favorable for eliciting utilitarian shopping value; whereas when consumers have higher levels of emotional stability, openness, and extraversion, peripheral route website contents would be more critical in facilitating experiential and hedonic shopping value.

scholarly journals Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

2020 ◽  
Vol 16 (4) ◽  
pp. 24-36
Author(s):  
Melis Kaytaz Yiğit
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Study Results ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Moderator Role ◽  
The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

scholarly journals Shopping value, trust, and online shopping well-being: a duality approach

2020 ◽  
Vol 38 (5) ◽  
pp. 545-558
Author(s):  
Ho Trong Nghia ◽  
Svein Ottar Olsen ◽  
Nguyen Thi Mai Trang
Keyword(s):  
Online Shopping ◽  
Well Being ◽  
Data Set ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Hedonic Shopping Value ◽  
Duality Approach ◽  
Hedonic Shopping

PurposeBased on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and trust.Design/methodology/approachA data set collected from 648 online consumers in Vietnam was used to validate the measures employing confirmatory factor analysis (CFA) and to test the hypotheses using structural equation modelling (SEM).FindingsThe results show that online shopping well-being is determined hedonically and affectively rather than in an utilitarian manner and cognitively. Affective trust positively contributes to online shopping well-being, but cognitive trust does not. The dual-process associations between utilitarian shopping value and cognitive trust and between hedonic shopping value and cognitive trust were also confirmed. Finally, extraversion moderates the cognitive and affective associations between shopping values and trust.Originality/valueThis study contributes to the literature on online shopping by applying a dual perspective to confirm the role of hedonic shopping value and affective trust in positively determining online shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is affect-based, instead of cognition-based.

The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping

2019 ◽  
pp. 125-142
Author(s):  
Charanya Nopnukulvised ◽  
Laden Husamaldin ◽  
Gordon Bowen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Market Forces ◽  
Structured Interviews ◽  
Apparel Shopping ◽  
The Future ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
The Way

Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through multichannel shopping in order to stimulate purchase. The purpose of this chapter is to emphasize the importance of hedonic shopping value in the context of multichannel shopping (in store, website, catalogue, mobile, and social media). The benefits of this chapter are evaluation of the strengths and weaknesses of each channel from the perception of the five channels for apparel shopping based on 18 hedonic shoppers in central London by using semi-structured interviews. The result shows that store and website gain the highest in the level of hedonic shopping value for apparel shopping and those are the most likely channels in which hedonic shoppers intend to shop for apparel in the future, while shopping via catalogue shows the lowest score of both hedonic shopping value and purchase intention. This chapter suggests that exploring the hedonic shopping value that consumers derive across five channels can enhance the understanding of hedonic shopping value in the context of the multichannel shopping environment.

SEM

2021 ◽  
pp. 75-107
Author(s):  
Yakup Akgül
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Positive Impact ◽  
Single Step ◽  
Hedonic Shopping Value ◽  
Ann Models ◽  
Artificial Neural Network Ann ◽  
Hedonic Shopping

The aim of this chapter is to test the hypothesis that the two-step structural equation modelling (SEM) and artificial neural network (ANN) approach enables better in-depth research results as compared to the single-step SEM approach. This approach was used to determine which factors have statistically significant influence on customer satisfaction and customer loyalty in online shopping. The purpose of this chapter is to extend the role of e-service quality and e-recovery research which is traditionally based on SEM technique with ANN approach. In the first step of the present research, the SEM technique was used to determine which factors have statistically significant influence on customer satisfaction; in the second step, ANN models were used to rank the relative influence of significant predictors obtained from SEM. The results indicate that effectiveness of information content, hedonic shopping value, information security and confidentiality, responsiveness, and website entertainment have a positive impact on customer satisfaction.

Hedonic Shopping Value Measure

2018 ◽  
Author(s):  
Stephanie Gillison ◽  
Kristy Reynolds
Keyword(s):  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Value Measure
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