Analysing India’s Soft Power Functioning in the Twenty-first Century: Possibilities and Challenges

2017 ◽  
Vol 73 (3) ◽  
pp. 292-311
Author(s):  
Shrey Khanna ◽  
P. Moorthy

The first decade of the twenty-first century saw the chants of the rise of an Indian superpower. These claims of the twenty-first century as India’s century were not only based on the massive economic growth that the country saw in the post-1991 liberalisation period, and the concomitant boost in military infrastructure, but also by virtue of its having the biggest functional democracy, an influential multi-million plus diaspora, the sway of Bollywood in the region and abroad and the spectacular religious-linguistic diversity of the country. From conducting mega disaster-relief operations during the 2004 tsunami to effectuating the world’s largest civil evacuation during Operation Rahat, India has ceaselessly augmented its soft power potential to project its national power in the region. This article is an attempt to analyse the possibilities and challenges that India faces in the effective functioning of its soft power in the region. It also remarks as to how India’s soft power limitations can be quashed by integrating a smart power approach in its foreign policy by strengthening existent digital and public diplomacy infrastructure.

Author(s):  
Joseph S. Nye

This chapter examines US foreign policy as ‘smart power’, a combnation of hard and soft power, in the twenty-first century. The beginning of the twenty-first century saw George W. Bush place a strong emphasis on hard power, as exemplifed by the invasion and occupation of Iraq. This was evident after 9/11. While the war in Iraq showcased America’s hard military power that removed a tyrant, it failed to resolve US vulnerability to terrorism; on the contrary, it may have increased it. The chapter first considers the Obama administration’s reference to its foreign policy as ‘smart power’ before discussing Donald Trump’s ‘America First’ policy, the role of power in a global information age, soft power in US foreign policy, and how public diplomacy has been incorporated into US foreign policy.


2020 ◽  
Vol 76 (1) ◽  
pp. 24-39
Author(s):  
Arijit Mazumdar

In recent years, several countries have made sustained efforts to project their ‘soft power’ abroad. Public diplomacy has been an important tool for this purpose. Public diplomacy involves activities usually undertaken by a national government to inform and influence foreign public opinion and attitudes in order to advance its foreign policy goals. Such activities include ‘nation-branding’, diaspora outreach, digital engagement, international broadcasting, and international exchange programmes, all of which are designed to promote a positive image and reputation of the country to a global audience. This paper discusses the role of public diplomacy in the service of India’s foreign policy goals during the twenty-first century. The practice of public diplomacy helps the country achieve two significant objectives. First, it helps allay any active or dormant fears within the international community about India as a rising power. Second, it helps India compete with other countries as it seeks to boost foreign tourist arrivals, attract foreign investment and secure new markets for its exports in an era of globalisation. This paper also briefly discusses some of the challenges associated with India’s use of public diplomacy.


2008 ◽  
Vol 3 (3) ◽  
pp. 277-297 ◽  
Author(s):  
Evan Potter ◽  
Daryl Copeland

AbstractThe case made in this article is threefold: that the resolution of conflicts in the twenty-first century will depend much more on the judicious use of soft rather than hard power; that the type of soft power exercised through public diplomacy will move increasingly from monologue to dialogue and collaboration; and that there is an increasing convergence of thinking both in defence departments and foreign ministries on the role of public diplomacy in resolving conflict in asymmetrical warfare. That convergence is expressed in this article's characterization of the 'guerrilla diplomat'.


2019 ◽  
Vol 13 (3) ◽  
pp. 269-282 ◽  
Author(s):  
Arnab Banerji

This article reviews David Henry Hwang and Jeanine Tesori’s Soft Power. In this ‘play with a musical’, Hwang and Tesori revisit Rodgers and Hammerstein’s The King and I to critique its Asian stereotypes. The genre-bending form is, however, much more than a simple retelling of a flawed musical of the past. As the article demonstrates, the writers question China’s attempts at public diplomacy and its efforts to acquire soft power vis a vis its dismal human rights records. The play does so by not merely reversing the narrative of The King and I but by offering a nuanced take on twenty-first-century politics. In doing so, the writers create a scathing portrayal of American reality set against a backdrop of contemporary events.


Author(s):  
Joseph S. Nye

This chapter examines Barack Obama’s foreign policy agenda. The Obama administration referred to its foreign policy as ‘smart power’, which combines soft and hard power resources in different contexts. In sending additional troops to Afghanistan, his use of military force in support of a no-fly zone in Libya, and his use of sanctions against Iran, Obama showed that he was not afraid to use the hard components of smart power. The chapter first considers power in a global information age before discussing soft power in U.S. foreign policy. It then explains how public diplomacy came to be incorporated into American foreign policy and concludes by highlighting problems in wielding soft power.


The purpose of this book is to critically enhance the appreciation of Diplomacy and Sport in global affairs from the perspective of practitioners and scholars. The book will make an important new contribution to at least two distinct fields: Diplomacy and Sport, as well as to those concerned with History, Politics, Sociology, and International Relations. The critical analysis the book provides explores the linkages across these fields, particularly in relation to Soft Power and Public Diplomacy, and is supported by a wide range of sources and methodologies. The book draws in a range of scholars across these different fields, and includes esteemed FIFA scholar Prof. Alan Tomlinson. Tomlinson addresses diplomacy within the world’s global game of Association Football, while other subjects include the rise of Mega Sport Events (MSE) as sites of diplomacy, new consideration of Chinese Ping-Pong Diplomacy prior to the 1970s, the importance of boycotts in sport – particularly in relation to newly explored dimensions of the boycotts of the 1980 and 1984 Olympic Games. The place of non-state actors is explored throughout, be they individual or institutions they perform a crucial role as conduits of the transactions of sport and diplomacy Based on twentieth and twenty-first century evidence, the book acknowledges the antecedents from the ancient Olympics to the contemporary era and in its conclusions offers avenues for further study based on the future Sport and Diplomacy relationship. The book has strong international basis because it covers a broad range of countries, their diplomatic relationship with sport and is written by a truly transnational cast of authors. The intense media scrutiny on the Olympic Games, FIFA World Cup, and other international sports will also contribute to the global interest in this volume.


2006 ◽  
Vol 105 (693) ◽  
pp. 341-347 ◽  
Author(s):  
Fiona Hill

Its vast energy resources … have the potential to make Russia a different kind of power in the twenty-first century from what it was in the twentieth. …


2021 ◽  
Vol 17 (1) ◽  
pp. 251-257
Author(s):  
Andreia - Mariana POP

As a subtype of new Public Diplomacy, Digital Diplomacy is considered one of the major trends of the twenty-first century in diplomatic communication and during the Covid-19 pandemic this aspect was reiterated. The importance of Digital Diplomacy is based on the usage of communication technologies, the internet and social media, which at the same time represent its base, for the strengthening of the diplomatic relations. Covid-19 has disrupted almost every aspect of life and diplomacy is no exception. Today, Digital Diplomacy has become a standard practice and we have to mention that it doesn`t replace the traditional diplomacy, but complements it. In the context of the Covid-19 pandemic, for international actors was clear how important the exploitation of Digital Diplomacy benefits is.  


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