Stopped at the Gate: Women's Sports, “Reader Interest,” and Decision Making by Editors

2005 ◽  
Vol 82 (1) ◽  
pp. 62-77 ◽  
Author(s):  
Marie Hardin

Newspaper sports pages have been criticized for failure to incorporate women's sports equitably, although few studies have examined why editors consistently sideline women's sports. This survey of 285 sports editors in the southeastern United States explores gatekeeping factors that may affect coverage received by women's sports. Results show that many editors fail to systematically ascertain reader interests, many believe that female athletic potential is inferior to that of males, and some say they feel no commitment to hiring women or covering women's sports.

2016 ◽  
Vol 5 (4) ◽  
pp. 471-491 ◽  
Author(s):  
Kevin Hull

This study examines the amount of coverage given to women’s sports by local television sports broadcasters on Twitter. A total of 19,649 tweets from 201 local sports broadcasters throughout the United States were examined using content analytic methods during a constructed 2-week period. Results demonstrated that while a majority of the local sports broadcasters did tweet about women’s sports, these tweets represented only about 5% of the overall number of messages. Further examination demonstrates that female sports broadcasters tweeted about women’s sports less frequently than male sports broadcasters did. Additionally, broadcasters in smaller cities were more likely to report about women’s sports than those in larger cities. While results are consistent with previous research on gender representation on nationally televised highlight shows, these findings are significant because they demonstrate that there is a relationship between gender of broadcaster and market size in relation to the number of tweets about women’s sports. Additionally, data are from Twitter, in which there are no time constraints that would seemingly limit the amount of women’s sports that could be mentioned by a sportscaster.


Author(s):  
Jaime Schultz

This chapter discusses how women physical educators began to reevaluate their collective position against intercollegiate, commercial, and hypercompetitive sports for their students. Particular attention is given to a series of National Institutes on Girls' Sports, jointly sponsored by the Division for Girls and Women's Sports (DGWS) and the United States Olympic Committee (USOC) that took place during the 1960s. At these clinics, educators, recreation leaders, and other interested parties learned the necessary tools to teach sport skills to their respective charges and to encourage them to engage in “the right kind of competition.” The emergent groundswell of support was an important antecedent to the subsequent developments in women's sport.


Author(s):  
Jaime Schultz

Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN’s flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women’s sports. Excluding Sports Illustrated’s annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine’s covers. Media is a powerful indication of the culture surrounding sport in the United States. Why are women underrepresented in sports media? Sports Illustrated journalist Andy Benoit infamously remarked that women’s sports "are not worth watching." Although he later apologized, Benoit’s comment points to more general lack of awareness. Consider, for example, the confusion surrounding Title IX, the U.S. Law that prohibits sex discrimination in any educational program that receives federal financial assistance. Is Title IX to blame when administrators drop men’s athletic programs? Is it lack of interest or lack of opportunity that causes girls and women to participate in sport at lower rates than boys and men? In Women’s Sports, Jaime Schultz tackles these questions, along with many others, to upend the misunderstandings that plague women’s sports. Using historical, contemporary, scholarly, and popular sources, Schultz traces the progress and pitfalls of women’s involvement in sport. In the signature question-and-answer format of the What Everyone Needs to Know® series, this short and accessible book clarifies misconceptions that dog women’s athletics and offers much needed context and history to illuminate the struggles and inequalities sportswomen continue to face. By exploring issues such as gender, sexuality, sex segregation, the Olympic and Paralympic Games, media coverage, and the sport-health connection, Schultz shows why women’s sports are not just worth watching, but worth playing, supporting, and fighting for.


2005 ◽  
Vol 20 (1) ◽  
pp. 81-97 ◽  
Author(s):  
John T. Reisch ◽  
Larry P. Seese

We present a case that focuses on the allocation of costs between men's and women's sports. At issue is whether large portions of indirect costs can or should be allocated to women's sports to keep a university in compliance with Title IX, the federal law promoting gender equity in collegiate athletics. Students are instructed to use an ethical decision-making model when addressing the cost allocation issue and deciding whether it is ethical for accountants to “play” with numbers to achieve certain objectives. The cost allocation alternatives generated by students are appropriate for managerial accounting courses at both the undergraduate and graduate levels. The case also helps students to develop a systematic approach when solving ethical dilemmas. Students are required to identify potential stakeholders of the decision to reallocate costs and to assess the interests of the different stakeholders. After developing potential alternatives and determining how each decision could affect the stakeholders, students must make a cost allocation decision that is consistent with the fundamental qualities of the accounting profession—honesty, competence, objectivity, and integrity. In addition to gaining exposure to cost allocation methods and ethical decision making, students are exposed to several core educational competencies identified in the AICPA Core Competency Framework (AICPA 1999).


2007 ◽  
Vol 16 (2) ◽  
pp. 31-45 ◽  
Author(s):  
Nicole LaVoi ◽  
Jo Ann Buysse ◽  
Heather Maxwell ◽  
Mary Jo Kane

This study employed a decision making corollary to Kanter’s homologous reproduction theory (1977ab) to examine the intersections of occupational position of decision maker, sex of decision maker and media representations within intercollegiate men’s and women’s sports. Data were gathered from Bowl Championship Series schools across 12 selected sports that published a media guide for the 2003-04 season. Data included two components: 1) 528 total media guides (252 for men; 276 for women) and; 2) corresponding data (n = 528) pertaining to who made the decision regarding how athletes were portrayed on the media guide covers. Descriptive analysis revealed two trends: 1) women were under represented (i.e., “tokens”) as sole decision makers within men’s sports, but not for women’s sports and; 2) a majority of decisions were not made alone, but by a decision-making dyad with both men’s and women’s sports. Logistic regression analysis revealed which factors significantly influenced media portrayals in men’s and women’s sports. Results are framed using mechanisms of gendered social control exercised in sport organisations–homophobia, homologous reproduction, and hegemony. Implications for application and future research are suggested.


2021 ◽  
Vol 1 (1) ◽  
pp. 3-5
Author(s):  
Jo Hannafin ◽  
Lisa Callahan

This editorial reviews the rationale for development of Women’s Sports Medicine Programs in the United States.  Current issues surrounding the lack of sex-specific analysis in the published literature are reviewed. There is an ongoing need for basic, translational, and clinical research in optimizing care of female athletes and active women of all ages. The importance of the newly established Journal of Women’s Sports Medicine in fulfilling that need is discussed.


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