An Experimental Comparison of Two Perspectives on the Concept of Need for Orientation in Agenda-Setting Theory

2011 ◽  
Vol 88 (1) ◽  
pp. 142-155 ◽  
Author(s):  
Gennadiy Chernov ◽  
Sebastián Valenzuela ◽  
Maxwell McCombs
Keyword(s):  
Agenda Setting ◽  
Experimental Comparison ◽  
Setting Theory ◽  
Need For Orientation

scholarly journals Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain

2021 ◽  
Vol 18 (3) ◽  
pp. 1054
Author(s):  
David Blanco-Herrero ◽  
Jorge Gallardo-Camacho ◽  
Carlos Arcila-Calderón
Keyword(s):  
Comparative Analysis ◽  
Health Information ◽  
Agenda Setting ◽  
Inferential Statistics ◽  
Setting Theory

During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was observed that during the lockdown, there were more health advertisements than after, as well as during the same period in 2019, although health advertisements had the strongest presence during the pre-lockdown phase. The presence of most types of health advertisements also changed during the four phases of the study. We conclude that, although many differences can be explained by the time of the year—due to the presence of allergies or colds, for instance—the lockdown and the pandemic affected health advertising. However, the effects were mostly visible after the lockdown, when advertisers and broadcasters had had time to adapt to the unexpected circumstances.

scholarly journals The Key Words Agenda: New Avenues for Agenda Setting Research

2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu
Keyword(s):  
Mass Media ◽  
Key Words ◽  
Agenda Setting ◽  
The Third ◽  
The Media ◽  
Setting Theory ◽  
Points Of View

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

Summaries

2019 ◽  
Vol 47 (1) ◽  
Keyword(s):  
The Netherlands ◽  
Network Theory ◽  
Agenda Setting ◽  
Editorial Staff ◽  
Target Group ◽  
Investigative Journalism ◽  
Media Agenda ◽  
Setting Theory ◽  
The University ◽  
News Services

Joline Cramer, Jaap de Jong & Frank Nuijens University media in The Netherlands: threats and opportunitiest University media in The Netherlands face a number of risks. This study explores which changes chief editors of Dutch college media and media experts foresee to deal with these threats and what opportunities they see to make university media future-proof for the next ten years. Threats are: the editorial staff is confronted with a growing international target group that is not served optimally, faces competition from numerous internal news services of the university and in some situations the editorial independence of editors is called into question. Opportunities: critical journalism is the oxygen for university democracy; critical news on all subjects and at all levels remains the raison d’être for the university media. Investigative journalism is seen as an important opportunity to set the university agenda and stay relevant. Connecting the international members of the academy to the university is the greatest challenge and opportunity. Keywords: university media, agenda-setting theory, network theory, innovation, investigative journalism

Assessing adherence to guidelines of media reporting on suicide based on the Precaution Adoption Process Model and Agenda-Setting Theory

2021 ◽  
Author(s):  
Lai Fong Yang ◽  
Justin Victor
Keyword(s):  
Mental Health Professionals ◽  
Agenda Setting ◽  
Process Model ◽  
World Health ◽  
Common Source ◽  
Adoption Process ◽  
Media Reporting ◽  
Setting Theory ◽  
Precaution Adoption Process Model ◽  
Precaution Adoption

The World Health Organization named suicide prevention a global imperative with the media playing an integral role in it. By employing the Precaution Adoption Process Model (PAPM) and Agenda-Setting Theory as the theoretical framework, this study aimed to examine the coverage on suicide by The Star, which is an English-language daily with the largest circulation in Malaysia. A five-year (2014–18) range of news coverage was assessed for its adherence to the Malaysian guidelines for media reporting on suicide. The findings showed that the coverage on suicide by The Star was mostly in the form of straight news, whereby articles performed the disseminator role of news media providing facts or quote sources, without including journalists’ interpretation on the suicide incidents. The most common source quoted in the coverage were authorities such as police and government officials. The overall adherence of The Star’s suicide coverage with Malaysian guidelines for media reporting on suicide was mixed. Adherence was adequate (>60 per cent) on some items of the guidelines but extremely low (<18 per cent) for other specific recommendations. The practical implications of the findings are discussed with regard to the implementation and monitoring of media guidelines for suicide reporting, as well as professional education and training of journalists and media–mental health professionals liaison.

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