scholarly journals Experimental Evidence for Differences in the Prosocial Effects of Binge-Watched Versus Appointment-Viewed Television Programs

2019 ◽  
Vol 96 (4) ◽  
pp. 1025-1051
Author(s):  
Thomas J Billard
Keyword(s):  
Elaboration Likelihood Model ◽  
Consumption Patterns ◽  
Elaboration Likelihood ◽  
Television Programs ◽  
Viewing Condition ◽  
Transgender People ◽  
Resistance Model ◽  
Likelihood Model ◽  
Attitudinal Changes ◽  
Viewing Sessions

This study investigated the influence of television consumption patterns on changes in attitudes toward depicted social out-groups. Participants were randomly assigned to view six episodes of Amazon’s Transparent, a comedy-drama program about a family whose father comes out as a transgender woman, in either one 3-hr (“binge-watching”) session or six weekly half-hour (“appointment-viewing”) sessions. Across both groups, we found exposure to the narrative reduced anti-transgender prejudice. Counter to the predictions of the extended elaboration likelihood model and the entertainment overcoming resistance model, however, improvement in prejudice toward transgender people was not predicted by narrative or character involvement. Rather, reduction in prejudice was an outcome of viewing condition, such that those who viewed the program on a schedule of one episode per week exhibited lower levels of postexposure prejudice than those who binge-watched, and their attitudinal changes were more persistent 3 weeks later. Results are discussed in the context of the original elaboration likelihood model, proposing mechanisms for further testing.

scholarly journals Experimental Evidence for Differences in the Prosocial Effects of Binge-Watched versus Appointment-Viewed Television Programs

2019 ◽  
Author(s):  
Thomas J Billard
Keyword(s):  
Elaboration Likelihood Model ◽  
Consumption Patterns ◽  
Elaboration Likelihood ◽  
Television Programs ◽  
Viewing Condition ◽  
Transgender People ◽  
Resistance Model ◽  
Likelihood Model ◽  
Attitudinal Changes ◽  
Viewing Sessions

This study investigated the influence of television consumption patterns on changes in attitudes toward depicted social out-groups. Participants were randomly assigned to view six episodes of Amazon’s Transparent, a comedy-drama program about a family whose father comes out as a transgender woman, in either one three-hour (“binge-watching”) session or six weekly half-hour (“appointment-viewing”) sessions. Across both groups, we found exposure to the narrative reduced anti-transgender prejudice. Counter to the predictions of the Extended-Elaboration Likelihood Model and the Entertainment Overcoming Resistance Model, however, improvement of prejudice toward transgender people was not predicted by narrative or character involvement. Rather, reduction in prejudice was an outcome of viewing condition such that those who viewed the program on a schedule of one episode per week exhibited lower levels of post-exposure prejudice than those who binge-watched, and their attitudinal changes were more persistent three weeks later. Results are discussed in the context of the original Elaboration Likelihood Model, proposing mechanisms for further testing.

Emotional engagement with the plot and characters

2014 ◽  
Vol 24 (2) ◽  
pp. 309-327 ◽  
Author(s):  
Hyuhn-Suhck Bae ◽  
Doohwang Lee ◽  
Rosie EunGyuhl Bae
Keyword(s):  
Behavioral Intentions ◽  
Elaboration Likelihood Model ◽  
Hearing Impaired ◽  
Emotional Engagement ◽  
Elaboration Likelihood ◽  
Narrative Transportation ◽  
Several Variables ◽  
Resistance Model ◽  
Likelihood Model ◽  
Practical Implications

Based on the Extended-Elaboration Likelihood Model and the Entertainment Overcoming Resistance Model, this study examines the relationships between several variables believed to moderate or mediate narrative effects, including (a) prior issue/topic involvement; (b) plot engagement (transportation); (c) character affiliation/alignment (sympathy and empathy); and (d) narrative-consistent behavioral intentions. The results based on respondents who viewed a movie detailing the abuse of hearing-impaired individuals indicate that prior involvement predicted narrative transportation and emotions (both sympathy and empathy); narrative transportation predicted emotions; and narrative transportation and sympathy predicted narrative-consistent behavioral intentions. The respondents who viewed the movie (707 respondents) were more likely to show narrative-consistent behavioral intentions than those who did not (323). These results have important theoretical and practical implications.

Understanding online health community users' information adoption intention: an elaboration likelihood model perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou
Keyword(s):  
User Behavior ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Type ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Adoption Intention ◽  
Information Adoption ◽  
Central Cues

PurposeThe purpose of this research is to draw on the elaboration likelihood model (ELM) to examine users' information adoption intention in online health communities (OHC).Design/methodology/approachThe authors collected 350 valid responses using a survey and conducted the moderated regression analysis to examine the research model.FindingsThe results indicated that users' information adoption intention is influenced by both central cues (argument quality) and peripheral cues (source credibility and emotional support). In addition, self-efficacy moderates the effect of both central cues and peripheral cues on information adoption intention.Originality/valuePrevious research has focused on the effect of individual motivations such as reciprocity and benefits on user behavior, and has seldom disclosed the influencing process of external factors on OHC users' behavioral decision. This research tries to fill the gap by adopting ELM to uncover the mechanism underlying OHC users' information adoption.

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