Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal

2006 ◽  
Vol 34 (4) ◽  
pp. 578-593 ◽  
Author(s):  
Brian S. Flynn ◽  
John K. Worden ◽  
Janice Yanushka Bunn ◽  
Anne L. Dorwaldt ◽  
Scott W. Connolly ◽  
...  
Keyword(s):  
African American ◽  
Mass Media ◽  
African American Youth ◽  
African American Adolescents ◽  
Smoking Prevention ◽  
Audience Segmentation ◽  
Media Campaigns ◽  
Prevention Messages ◽  
Racial Ethnic ◽  
Media Interventions

Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states ( n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

scholarly journals Long Term Effects of Community-Based STI Screening and Mass Media HIV Prevention Messages on Sexual Risk Behaviors of African American Adolescents

2011 ◽  
Vol 15 (8) ◽  
pp. 1755-1763 ◽  
Author(s):  
Sharon Sznitman ◽  
Bonita F. Stanton ◽  
Peter A. Vanable ◽  
Michael P. Carey ◽  
Robert F. Valois ◽  
...  
Keyword(s):  
African American ◽  
Hiv Prevention ◽  
Mass Media ◽  
Sexual Risk ◽  
Risk Behaviors ◽  
African American Adolescents ◽  
Long Term Effects ◽  
Community Based ◽  
Prevention Messages

Sitting in the Pews: Theological Beliefs and Racial/Ethnic Identity Among African American Adolescents

2021 ◽  
pp. 0044118X2110466
Author(s):  
Pamela P. Martin ◽  
Sheretta T. Butler-Barnes ◽  
Meredith O. Hope
Keyword(s):  
African American ◽  
Ethnic Identity ◽  
African Americans ◽  
Church Attendance ◽  
African American Youth ◽  
African American Adolescents ◽  
Negative Stereotypes ◽  
Study Results ◽  
Biblical Principles ◽  
Racial Ethnic

Church attendance, prayer, and faith practices play a significant role in the life experiences among African Americans, especially youth. Few studies on religious behaviors among African American youth investigate the relationship between theological orientations and racial identity. These orientations include biblical principles, other-worldliness, and social legacy. A total of 187 African American adolescents ( Mage = 15) attending 18 predominantly Black churches in two Midwestern cities participated in the study. Results provided support for two theological orientations that were associated with racial/ethnic identity in distinct ways. More specifically, other-worldliness was linked to more negative feelings about the appearance of African American adolescents and being more likely to endorse negative stereotypes about African Americans. Adolescents who perceived their church as communicating a theology based upon biblical principles reported rejecting negative stereotypes about African Americans. Study findings suggest theological orientations may be associated with shaping racial/ethnic identity attitudes among African American adolescents.

“Broken windows”: Relationship between neighborhood conditions and behavioral health among low-income African American adolescents

2016 ◽  
Vol 23 (4) ◽  
pp. 527-537 ◽  
Author(s):  
Dexter R Voisin ◽  
Dong Ha Kim
Keyword(s):  
Mental Health ◽  
Substance Use ◽  
African American ◽  
Behavioral Health ◽  
Low Income ◽  
Mental Health Problems ◽  
African American Youth ◽  
African American Adolescents ◽  
Broken Windows ◽  
Neighborhood Conditions

This study explored the association between neighborhood conditions and behavioral health among African American youth. Cross-sectional data were collected from 683 African American youth from low-income communities. Measures for demographics, neighborhood conditions (i.e. broken windows index), mental health, delinquency, substance use, and sexual risk behaviors were assessed. Major findings indicated that participants who reported poorer neighborhood conditions compared to those who lived in better living conditions were more likely to report higher rates of mental health problems, delinquency, substance use, and unsafe sexual behaviors. Environmental factors need to be considered when addressing the behavioral health of low-income African American youth.

Smoking Prevention Through Mass Media Campaigns

2013 ◽  
pp. 167-196
Author(s):  
Giuseppe La Torre ◽  
Ferruccio Pelone ◽  
Marta Marino ◽  
Antonio Giulio De Belvis
Keyword(s):  
Mass Media ◽  
Smoking Prevention ◽  
Media Campaigns

Exploring Psychosocial Task Resolution and Self-Concept among African-American Adolescents

1996 ◽  
Vol 82 (3) ◽  
pp. 803-810
Author(s):  
Craig C. Brookins
Keyword(s):  
African American ◽  
Family Relations ◽  
African American Youth ◽  
African American Adolescents ◽  
Well Being ◽  
The Self ◽  
Self Concept ◽  
Developmental Task ◽  
Multiple Components ◽  
Highly Correlated

Developmental task resolution and self-concept of adolescents were examined for a sample of 110 African-American youth. The Erikson Psychosocial Stage Inventory was used to measure Erikson's stages of psychological development and the Bronstein-Cruz Child/Adolescent Self-concept and Adjustment Scale was used to measure multiple components of the self-concept. Scores for Self-concept and Resolution of Identity stages were highly correlated although scores on Resolution of Identity, commonly seen as the primary psychosocial task of adolescence, were not related to scores on either Emotional Well-being or Family Relations. The results are discussed in terms of improving understanding of relationships between processes in development, identity, and other salient psychosocial variables.

The Moderating Effects of Culture on Peer Deviance and Alcohol Use among High-Risk African-American Adolescents

2007 ◽  
Vol 37 (3) ◽  
pp. 335-363 ◽  
Author(s):  
Aashir Nasim ◽  
Faye Z. Belgrave ◽  
Robert J. Jagers ◽  
Karen D. Wilson ◽  
Kristal Owens
Keyword(s):  
African American ◽  
Ethnic Identity ◽  
Alcohol Use ◽  
Risk Behaviors ◽  
African American Youth ◽  
African American Adolescents ◽  
Protective Effects ◽  
Moderating Effects ◽  
Heavy Alcohol ◽  
Cultural Variables

African-American adolescents have lower rates of alcohol consumption than White youth. However, African-American youth suffer disproportionately more adverse social, mental, and physical health outcomes related to alcohol use. Affiliating with negative peers is a risk factor for alcohol initiation and consumption. Cultural variables have shown moderating effects against other risk factors for African-American youth and therefore were the focus of this study. Specifically, we tested whether three culturally-relevant variables, Africentric beliefs, religiosity, and ethnic identity were promotive or protective for alcohol initiation and use within the context of negative peer affiliations. The sample consisted of 114 at-risk African-American adolescents whose ages ranged from 13 to 20. Participants were administered a questionnaire with measures of alcohol initiation and use, peer risk behaviors, ethnic identity, Africentric beliefs, religiosity, and demographic items. Peer risk behaviors accounted for significant percentages of the variance in age of alcohol initiation, lifetime use, and current and heavy alcohol use after adjusting for age and gender. Cultural variables showed both promotive and protective effects. Africentric beliefs were promotive of delayed alcohol initiation, whereas both Africentrism and religiosity moderated peer risk behaviors effect on alcohol initiation. Africentric beliefs were also inversely related to lifetime alcohol use revealing a promotive effect. Moreover, there were significant protective effects of ethnic identity and religiosity on heavy alcohol consumption. One implication of these findings is that prevention programs that infuse cultural values and practices such as Africentrism, ethnic identity, and religiosity may delay alcohol initiation and reduce use especially for youth with high risk peers.

scholarly journals “You’ve Gotta be Careful”: Familial Messages Regarding Sexual Behavior and Sexual Relationships among African American Adolescents

2019 ◽  
Vol 16 (7) ◽  
pp. 1146
Author(s):  
Gary Harper ◽  
Darnell Motley ◽  
April Timmons Tyler ◽  
Donald Tyler ◽  
Joseph Catania ◽  
...  
Keyword(s):  
Sexual Behavior ◽  
African American ◽  
Sexual Behaviors ◽  
Qualitative Interviews ◽  
African American Youth ◽  
Family Members ◽  
African American Adolescents ◽  
The United States ◽  
Sexual Relationships ◽  
Sexual Decision Making

Background: Research on the sexual behaviors of African American youth has primarily focused on associated risks, with a dearth of studies examining a fuller representation of African American adolescents’ sexual lives. This study explored the range of messages African American adolescents receive from family members regarding sexual behavior and sexual relationships. Methods: Participants were 52 sexually experienced African American youth (male = 32, female = 20) between the ages of 15 and 17 recruited from community-based organizations in the United States. Youth participated in individual in-depth qualitative interviews, and data were analyzed using a phenomenological framework. Results: Participants received a variety of messages about sexual behavior and sexual relationships from a range of family members including parents, siblings, grandmothers, aunts/uncles, and cousins. Types of messages clustered into three domains: sexual decision-making, quantity and quality of sexual activity, and sexual health promotion; with themes and sub-themes emerging within each area. Conclusion: Gender differences in the types of messages received are explored, and applications of the findings to the development of family-involved community interventions that promote sexual and reproductive health are discussed.

Racial/Ethnic Socialization and Faith

2021 ◽  
Vol 48 (3) ◽  
pp. 259-274
Author(s):  
Stephanie Boddie ◽  
Eric Kyere
Keyword(s):  
African American ◽  
Social Workers ◽  
Liberation Theology ◽  
Black Church ◽  
Sense Of Self ◽  
African American Youth ◽  
Ethnic Socialization ◽  
Positive Development ◽  
Black African ◽  
Racial Ethnic

Although racial-ethnic socialization (RES) within the African American communities includes faith/spirituality, Christian social workers have not explored this relationship in ways that explicitly integrate the two. As a result, we have limited understanding of how Christian social workers can foster a holistic sense of self that integrates Christian and racial/ethnic identities to foster empowerment and liberation possibilities among black/African American youth. Drawing on literature related to RES and faith/spirituality, we argue that Christians social workers can integrate the process of faith development, with an explicit focus on Black liberation theology, with RES to promote psychological and spiritual liberation to foster self-worth and dignity of black youth to promote their positive development. This paper provides a review of the literature on racial/ethnic socialization. A discussion of how the Black church and liberation theology along with black history positively shapes racial identity and preparation to resist racism. We conclude with some practice and research recommendations      

Feeling Safe in a Dangerous Place: Exploring the Neighborhood Safety Perceptions of Low-Income African American Youth

2016 ◽  
Vol 33 (1) ◽  
pp. 90-116 ◽  
Author(s):  
Anita Zuberi
Keyword(s):  
African American ◽  
Low Income ◽  
African American Youth ◽  
African American Adolescents ◽  
Well Being ◽  
Social Connections ◽  
Neighborhood Safety ◽  
Safety Perceptions ◽  
Perceptions Of Safety ◽  
Perceived Danger

Research shows that neighborhood safety is strongly associated with the health and well-being of adolescents. However, few studies examine what shapes these perceptions of safety, especially for adolescents who grow up in more dangerous neighborhoods. The present study explores what factors shape the neighborhood safety perceptions of a sample of low-income, African American adolescents aged 15 to 19 years ( n = 46) from Baltimore who lived in public housing as children. The study reveals the complexity in how adolescents perceive safety, especially among those living in dangerous neighborhoods. The results highlight the importance of the type of danger (e.g., drug activity vs. gun-related violence) and social connections in shaping neighborhood safety perceptions. Sample youth are more likely to report feeling safe when there is little perceived danger. In more dangerous neighborhoods, youth feel safe where there is low violence, they have protective social ties, and they can avoid perceived danger. However, social connections can also tie youth to violence and victimization, which threatens their perception of safety. This more nuanced understanding of youth perceptions of safety has implications for the ways in which neighborhoods affect adolescents and the role of housing policy in improving the well-being of low-income youth.

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