Global Media Events and the Positioning of Presence

2000 ◽  
Vol 97 (1) ◽  
pp. 11-21 ◽  
Author(s):  
David Rowe

This article engages with the ‘canonical’ work of Daniel Dayan and Elihu Katz (1992) in reexamining aspects of the phenomenology of the media event, especially those of a global sporting nature. It considers a range of questions of ‘gain’ and ‘loss' in ‘being there’, and of television-inspired changes to the experience of in-person attendance. Innovations in the viewing possibilities at global media events are considered in relation to forms of sociality during competitions such as the Olympic Games and the soccer World Cup. The discussion also notes the existence of significant variations in the ‘script forms' of apparently similar media event types. Finally, it identifies interacting areas of focus important for an effective analysis of the dialectics of remote and proximate experience of global media events like the recent Sydney 2000 Olympic Games.

Communication ◽  
2017 ◽  
Author(s):  
Julia Sonnevend

“Media event” seems like a concept that has been around forever, but it is a relatively new invention in media research. Its origins can be found in Daniel Dayan and Elihu Katz’s canonical book titled Media Events: The Live Broadcasting of History, published in 1992 by Harvard University Press. The event that inspired Dayan and Katz was the visit of Egyptian president Anwar el-Sadat to Israel in 1977. While seemingly only a ceremonial media spectacle, this first official visit from an Arab country to Jerusalem in fact led to a (so far) lasting peace between Israel and Egypt. It was a powerful example of successful media diplomacy that captured the imagination of Dayan and Katz, so much so that they spent the next decade trying to grasp the magic of events in media. In Dayan and Katz’s strict taxonomy, an event would qualify for inclusion as a “media event” only if it fulfilled eight requirements. It had to (1) be broadcast live by television, (2) constitute an interruption of everyday life and everyday broadcasting, (3) be preplanned and scripted, and (4) be viewed by a large audience. There should also be (5) a normative expectation that viewing was obligatory and (6) a reverent, awe-filled narration, and the event had to be (7) integrative of society and (8) mostly conciliatory. Dayan and Katz presented three basic scripts of media events. These were contests (for instance, the World Cup, the Olympic Games, and the presidential debates), conquests (such as the landing on the moon and Pope John Paul II’s visit to Communist Poland), and coronations (for example, the funerals of President Kennedy and Indira Gandhi, the coronation of Elizabeth II, and the royal wedding of Charles and Diana). Overall, Dayan and Katz achieved a genuinely new understanding of events in media, inspiring further theoretical developments and empirical studies in communication studies and other disciplines. Media Events: The Live Broadcasting of History was published after the fall of the Berlin Wall, in a particularly hopeful time of history. Traumatic events, especially the 9/11 attacks, prompted many scholars, including Dayan and Katz, to revise the media event concept to include nonceremonial, unplanned events—for instance, wars, disasters, and terrorist attacks as covered by a wide variety of “new” and “old” media.


Author(s):  
Christian Morgner

This chapter will address the theory of the media event by Dayan & Katz from an international perspective. Both authors have studied and analysed a number of media events, but have ignored the global nature of these events. Furthermore, their focus on television as the prime medium has ignored historical approaches, namely, the sinking of the Titanic or was not yet applied to the range of new media, in particular social media, for instance, during the Fukushima disaster. This chapter will revisit these events, but discuss this event from a global perspective. How was it possible that the entire world would focus its attention to this event? What narratives, networks, symbols where required to create a density that made this event outstanding, created a before and after? How could a global audience be reached; culturally and technological? This research will look into material from various world regions, North America, Europe, Asia, Latin-America and Africa. On the basis of this material the chapter aims to extend Dayan & Katz original theory of the media event, through the dimension of the global media event, but also by opening this theory to research the role of other media technologies and settings. Theoretical considerations will address the role of global rituals and social media practices, but also the role of time and simultaneity of media messages and patterns, narratives and gestures of the media events' audience. On the basis of this more analytical frame of reference the global nature of other media events and media technologies will be discussed.


2017 ◽  
Vol 21 (6) ◽  
pp. 603-618 ◽  
Author(s):  
Maria Kyriakidou ◽  
Michael Skey ◽  
Julie Uldam ◽  
Patrick McCurdy

Academic literature on media events is increasingly concerned with their global dimensions and the applicability of Dayan and Katz’s theoretical concept in a post-national context. This article contributes to this debate by exploring the Eurovision Song Contest (ESC) as a global media event. In particular, we employ a perspective from ‘inside the media event’, drawing upon empirical material collected during the 2014 Eurovision final in Copenhagen and focusing on the experiences of fans attending the contest. We argue that the ESC as a media event is experienced by its fans as a cosmopolitan space, open and diverse, whereas national belonging is expressed in a playful way tied to the overall visual aesthetics of the contest. However, the bounded and narrow character of participation render this cosmopolitan space rather limited.


Author(s):  
Richard Giulianotti

World sport often appears as one of the most powerful illustrations of globalization in action. This chapter provides a critical analysis of global sport. Four major areas of research and debate on global sport are examined: political–economic issues, centering particularly on the commercial growth of sport and inequalities between different regions; global sport mega-events such as the Olympic Games or World Cup finals in football; the emergence and institutionalization of the global sport for development and peace; and sociocultural issues, notably the importance of global sport to diverse and shifting forms of identity and belonging. Concluding recommendations are provided on areas for future research into global sport.


Journalism ◽  
2016 ◽  
Vol 19 (12) ◽  
pp. 1713-1729 ◽  
Author(s):  
Josep Solves ◽  
Sebastián Sánchez ◽  
Inmaculada Rius

The Paralympic Games are one of the world’s most important multisport events, maybe second only to the Olympic Games. However, research conducted to date shows that the media do not devote as much space to them as would accordingly be expected. This article proposes, through a case study, a new way of approaching this hypothetical discrimination by comparing the attention that the London Paralympic Games received from the Spanish print press with the attention that other sports received (football, basketball, tennis, cycling, motor sports and other minority sports) while those Games were being held. The main finding of our study is that over the period analysed, the Spanish press devoted less space to the Paralympic Games than to any other sport.


2021 ◽  
Vol 22 (4) ◽  
pp. 1069-1078
Author(s):  
Ya. A. Dudareva ◽  
N. N. Shpilnaya ◽  
T. V. Moskvitina

The article introduces a new concept of the Associative Dictionary of Media Events of the Early XXI Century. The project continues the traditions of common lexicography. As a rule, common lexicography is part of a special problem field described by various antinomies, e.g. objective vs. subjective in the language, individual vs. collective, descriptive vs. prescriptive approaches to the lexical representation in dictionaries, etc. The new dictionary represents a snapshot of everyday media consciousness and thus belongs to descriptive lexicographic projects. The dictionary is based on an associative experiment that involved Russian and French speakers. While traditional associative dictionaries contain the most frequent vocabulary, this project represents the conceptual meanings of various media events that exist in the everyday collective consciousness. The new dictionary belongs to media linguistics, descriptive lexicography, and interpretive linguistics. The present article describes the technology of its compilation, substantiates its relevance and novelty, and offers a sample entry using the case of the COVID-19 pandemic and its representation in the Russian language. Each media event consisted of two associative nests: one was based on the reactions of respondents who were familiar with the stimulus, whereas the other demonstrated reactions of participants unfamiliar with the media event. The epidemic being global, such key lexemes as "covid" and "coronavirus" lost their agnonymity for Russian speakers, and the media event appeared to have a zero agnonymous associative nest. The paper also provides a linguistic commentary on the covid entry, which summed up all the reactions received during the associative experiment. The lexicographic project can be of interest to specialists in media, political, cognitive, and cultural linguistics.


Author(s):  
Samuel Mateus

Media ecology is characterized today by the frequent airing of disruptive events. The shared experience of broadcasting is thus taken by disenchantment, fragmentation and individualization. Does this mean that integrative and ceremonial media events are condemned to disappear? What about media rituals and collective consensus? In this chapter, we argue that the Media Events category is not just an invaluable frame to understand contemporary television but it is also a vital process on the way societies re-work their solidarities, negotiate collective belonging and publicly stage social rituals. Analysing the live coverage of the funerary ceremonies of Eusébio, the Portuguese world-wide football legend, we address this major social occurrence approaching it as a death media event, a public mourning ceremonial and a tele-ritual. Media events are still a powerful example of how media plays a major role on social integration and national identity. The television broadcast of Eusébio's funeral - it is claimed - constitutes a key example, in the Portuguese society, of the integrative dimension of public events.


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