The Black Panther Has Died

2016 ◽  
pp. 158-171
Author(s):  
Samuel Mateus
Keyword(s):  
National Identity ◽  
Social Integration ◽  
World Wide ◽  
Media Ecology ◽  
Shared Experience ◽  
Public Events ◽  
Media Events ◽  
The Media ◽  
Portuguese Society ◽  
Media Event

Media ecology is characterized today by the frequent airing of disruptive events. The shared experience of broadcasting is thus taken by disenchantment, fragmentation and individualization. Does this mean that integrative and ceremonial media events are condemned to disappear? What about media rituals and collective consensus? In this chapter, we argue that the Media Events category is not just an invaluable frame to understand contemporary television but it is also a vital process on the way societies re-work their solidarities, negotiate collective belonging and publicly stage social rituals. Analysing the live coverage of the funerary ceremonies of Eusébio, the Portuguese world-wide football legend, we address this major social occurrence approaching it as a death media event, a public mourning ceremonial and a tele-ritual. Media events are still a powerful example of how media plays a major role on social integration and national identity. The television broadcast of Eusébio's funeral - it is claimed - constitutes a key example, in the Portuguese society, of the integrative dimension of public events.

scholarly journals From immediate community to imagined community: Social identity and the co-viewing of media event

2016 ◽  
Vol 1 (4) ◽  
pp. 481-496 ◽  
Author(s):  
Xi Cui ◽  
Jian Rui ◽  
Fanbo Su
Keyword(s):  
Social Identity ◽  
Emotional Arousal ◽  
Media Ecology ◽  
Media Events ◽  
Different Types ◽  
The Media ◽  
Live Broadcast ◽  
Contemporary Media ◽  
The Relationship ◽  
Media Event

This study examines how different types of co-viewing are associated with viewers’ emotional response to the live broadcast of media events and their social identity. A survey ( N = 206) was conducted to examine the effect of the live broadcast of a grand national ceremony in China. Results show that viewers experienced emotional arousal when they watched the media event in physical, mediated, and perceived co-viewing conditions. Among these conditions, mediated co-viewing, operationalized as social media engagement during the event, is the strongest predictor of emotional arousal. Moreover, emotional arousal fully mediates the relationship between co-viewing conditions and viewers’ national identity conveyed in the broadcast ceremony. With empirical evidence, we demonstrate the continued relevance of the genre of media events and the importance of co-viewing experiences in the contemporary media ecology. We argue that this broadcast genre is still effective with regard to social integration, and dual-screening media events could be a new mechanism of this effect.

scholarly journals The Associative Dictionary of Media Events in the Early XXI Century: a New Lexicographic Concept

2021 ◽  
Vol 22 (4) ◽  
pp. 1069-1078
Author(s):  
Ya. A. Dudareva ◽  
N. N. Shpilnaya ◽  
T. V. Moskvitina
Keyword(s):  
Special Problem ◽  
Russian Language ◽  
Lexical Representation ◽  
Collective Consciousness ◽  
Russian Speakers ◽  
Media Events ◽  
The Everyday ◽  
The Media ◽  
Cultural Linguistics ◽  
Media Event

The article introduces a new concept of the Associative Dictionary of Media Events of the Early XXI Century. The project continues the traditions of common lexicography. As a rule, common lexicography is part of a special problem field described by various antinomies, e.g. objective vs. subjective in the language, individual vs. collective, descriptive vs. prescriptive approaches to the lexical representation in dictionaries, etc. The new dictionary represents a snapshot of everyday media consciousness and thus belongs to descriptive lexicographic projects. The dictionary is based on an associative experiment that involved Russian and French speakers. While traditional associative dictionaries contain the most frequent vocabulary, this project represents the conceptual meanings of various media events that exist in the everyday collective consciousness. The new dictionary belongs to media linguistics, descriptive lexicography, and interpretive linguistics. The present article describes the technology of its compilation, substantiates its relevance and novelty, and offers a sample entry using the case of the COVID-19 pandemic and its representation in the Russian language. Each media event consisted of two associative nests: one was based on the reactions of respondents who were familiar with the stimulus, whereas the other demonstrated reactions of participants unfamiliar with the media event. The epidemic being global, such key lexemes as "covid" and "coronavirus" lost their agnonymity for Russian speakers, and the media event appeared to have a zero agnonymous associative nest. The paper also provides a linguistic commentary on the covid entry, which summed up all the reactions received during the associative experiment. The lexicographic project can be of interest to specialists in media, political, cognitive, and cultural linguistics.

scholarly journals Media Events

Communication ◽  
2017 ◽  
Author(s):  
Julia Sonnevend
Keyword(s):  
Empirical Studies ◽  
Arab Country ◽  
Berlin Wall ◽  
World Cup ◽  
Presidential Debates ◽  
Media Events ◽  
Media Spectacle ◽  
Large Audience ◽  
The Media ◽  
Media Event

“Media event” seems like a concept that has been around forever, but it is a relatively new invention in media research. Its origins can be found in Daniel Dayan and Elihu Katz’s canonical book titled Media Events: The Live Broadcasting of History, published in 1992 by Harvard University Press. The event that inspired Dayan and Katz was the visit of Egyptian president Anwar el-Sadat to Israel in 1977. While seemingly only a ceremonial media spectacle, this first official visit from an Arab country to Jerusalem in fact led to a (so far) lasting peace between Israel and Egypt. It was a powerful example of successful media diplomacy that captured the imagination of Dayan and Katz, so much so that they spent the next decade trying to grasp the magic of events in media. In Dayan and Katz’s strict taxonomy, an event would qualify for inclusion as a “media event” only if it fulfilled eight requirements. It had to (1) be broadcast live by television, (2) constitute an interruption of everyday life and everyday broadcasting, (3) be preplanned and scripted, and (4) be viewed by a large audience. There should also be (5) a normative expectation that viewing was obligatory and (6) a reverent, awe-filled narration, and the event had to be (7) integrative of society and (8) mostly conciliatory. Dayan and Katz presented three basic scripts of media events. These were contests (for instance, the World Cup, the Olympic Games, and the presidential debates), conquests (such as the landing on the moon and Pope John Paul II’s visit to Communist Poland), and coronations (for example, the funerals of President Kennedy and Indira Gandhi, the coronation of Elizabeth II, and the royal wedding of Charles and Diana). Overall, Dayan and Katz achieved a genuinely new understanding of events in media, inspiring further theoretical developments and empirical studies in communication studies and other disciplines. Media Events: The Live Broadcasting of History was published after the fall of the Berlin Wall, in a particularly hopeful time of history. Traumatic events, especially the 9/11 attacks, prompted many scholars, including Dayan and Katz, to revise the media event concept to include nonceremonial, unplanned events—for instance, wars, disasters, and terrorist attacks as covered by a wide variety of “new” and “old” media.

scholarly journals Contestation, a Deeper Seduction

2014 ◽  
Vol 5 (1) ◽  
pp. 45-57
Author(s):  
Peter Zuurbier
Keyword(s):  
Collective Action ◽  
Michel Foucault ◽  
Media Events ◽  
The Media ◽  
Media Event

Individual media events, from the extraordinary to the mundane, as well as the logic they present, have transcended society. Media events no longer happen in isolation, they are intertextually and extratextually linked and mixed together. The ability to view, create, join in, and affect the shape of media events has caused a profound shift in the conception of what they are. What Daniel Dayan and Elihu Katz refer to as individual media events, Guy Debord, Michel Foucault and Douglas Kellner consider collectively as spectacle. Their work on media events and spectacle features a debate on the role of contestation within it. Live audience members have an opportunity to impact media events and the spectacle either through individual or collective action. This action can go along with the intents ascribed to the media event and spectacle, or it can oppose them. Contestation often takes the form of an oppositional interruption of the linear messaging promoted within media events and spectacle. Contestation is typically a strategy used by voices that feel marginalized by the images of the spectacle. But contestation of media events and spectacle through their own logic becomes a means of deeper seduction.

Critical Role of Emotions in Media Events

2016 ◽  
pp. 179-195
Author(s):  
Monika Verbalytė
Keyword(s):  
Critical Role ◽  
Theoretical Argument ◽  
Empirical Inquiry ◽  
Media Events ◽  
Specific Emotion ◽  
The Media ◽  
The Subject ◽  
Sociology Of Emotion ◽  
Media Event

This contribution relates recent theoretizations of media events with the emotion theory in order to get a better picture of what role emotions play in these events. Critical view toward media events helps to understand the limitations of the claims made by those who established this concept 30 years ago: Rather than instances magically integrating society, media events are seen as struggles over the meaning in the contested media field where by far not every winning meaning enhances societal integration. Additionally, psychology and sociology of emotion gives a necessary foundation for the concise theory of emotions in the media events and guides the empirical inquiry into the subject by suggesting that research should focus on the arousing rhetoric as well as narratives interpreting this arousal and turning it into the specific emotion. The analyzed media event – political scandal – very well exemplifies the theoretical argument made in regard to media events, demonstrates the power of emotions in establishing particular versions of reality and illustrates what I call the recursive logic of media events: the fact that their meaning is established at the very end of their occurrence, whereas their event-ness is implied at the beginning with the intensive arousal attracting everyone's attention.

Critical Role of Emotions in Media Events

2016 ◽  
pp. 41-58
Author(s):  
Monika Verbalytė
Keyword(s):  
Critical Role ◽  
Theoretical Argument ◽  
Empirical Inquiry ◽  
Media Events ◽  
Specific Emotion ◽  
The Media ◽  
The Subject ◽  
Sociology Of Emotion ◽  
Media Event

This contribution relates recent theoretizations of media events with the emotion theory in order to get a better picture of what role emotions play in these events. Critical view toward media events helps to understand the limitations of the claims made by those who established this concept 30 years ago: Rather than instances magically integrating society, media events are seen as struggles over the meaning in the contested media field where by far not every winning meaning enhances societal integration. Additionally, psychology and sociology of emotion gives a necessary foundation for the concise theory of emotions in the media events and guides the empirical inquiry into the subject by suggesting that research should focus on the arousing rhetoric as well as narratives interpreting this arousal and turning it into the specific emotion. The analyzed media event – political scandal – very well exemplifies the theoretical argument made in regard to media events, demonstrates the power of emotions in establishing particular versions of reality and illustrates what I call the recursive logic of media events: the fact that their meaning is established at the very end of their occurrence, whereas their event-ness is implied at the beginning with the intensive arousal attracting everyone's attention.

scholarly journals The Royal Tour of 1939 as a Media Event

2010 ◽  
Vol 35 (1) ◽  
Author(s):  
Mary Vipond
Keyword(s):  
United States ◽  
The United States ◽  
Niagara Falls ◽  
Media Events ◽  
Canadian Broadcasting Corporation ◽  
The Media ◽  
Effective Use ◽  
Media Event

Abstract: This article examines three radio broadcasts from the royal tour of 1939, namely those covering the departure of King George VI and Queen Elizabeth from Niagara Falls, Ontario, on their way to visit the United States on June 7, 1939. The analysis contributes to the debate about the function of "media events" sparked by Daniel Dayan and Elihu Katz's eponymous 1992 book. While Dayan and Katz argue that historic national televised ceremonies enhance community loyalty and integration, their critics suggest that they place too little emphasis on issues of hierarchy and power, especially the power of the media themselves. This study concludes that by their effective use of radio to exploit the symbolism of monarchical ceremony, natural spectacle, and international portals, the Canadian Broadcasting Corporation's announcers helped to legitimize and augment the authority of the fledgling Canadian public broadcaster.Résumé : Cet article examine trois reportages radiophoniques portant sur le départ le 7 juin 1939 du roi George VI et de la reine Elizabeth pour les États-Unis à partir des chutes Niagara en Ontario. Cette analyse contribue au débat ouvert par Daniel Dayan et Elihu Katz dans leur livre La télévision cérémonielle (1996) sur le rôle de l'événement médiatique. Dayan et Katz soutiennent que les cérémonies historiques diffusées à l'échelle nationale accroissent la loyauté au sein d'une communauté ainsi que l'intégration de celle-ci, mais leurs critiques suggèrent que ces auteurs mettent trop peu l'accent sur les questions d'hiérarchie et de pouvoir, surtout le pouvoir des médias eux-mêmes. Cette étude en arrive à la conclusion que les annonceurs de la Canadian Broadcasting Corporation ont contribué à l'époque à augmenter la légitimité et l'autorité du jeune radiodiffuseur public grâce à leur utilisation efficace de la radio pour exploiter le symbolisme de la cérémonie monarchique, la splendeur naturelle des lieux et les débouchés internationaux.

Global Media Events and the Positioning of Presence

2000 ◽  
Vol 97 (1) ◽  
pp. 11-21 ◽  
Author(s):  
David Rowe
Keyword(s):  
Olympic Games ◽  
Global Media ◽  
World Cup ◽  
Media Events ◽  
The Media ◽  
Gain And Loss ◽  
Being There ◽  
Media Event ◽  
Effective Analysis ◽  
The Olympic Games

This article engages with the ‘canonical’ work of Daniel Dayan and Elihu Katz (1992) in reexamining aspects of the phenomenology of the media event, especially those of a global sporting nature. It considers a range of questions of ‘gain’ and ‘loss' in ‘being there’, and of television-inspired changes to the experience of in-person attendance. Innovations in the viewing possibilities at global media events are considered in relation to forms of sociality during competitions such as the Olympic Games and the soccer World Cup. The discussion also notes the existence of significant variations in the ‘script forms' of apparently similar media event types. Finally, it identifies interacting areas of focus important for an effective analysis of the dialectics of remote and proximate experience of global media events like the recent Sydney 2000 Olympic Games.

scholarly journals Towards a historical understanding of the media event

2016 ◽  
Vol 39 (3) ◽  
pp. 309-324 ◽  
Author(s):  
Espen Ytreberg
Keyword(s):  
English Language ◽  
German Language ◽  
Mediated Communication ◽  
Media Technologies ◽  
Media Events ◽  
Language Research ◽  
Production And Distribution ◽  
The Media ◽  
Media Event

The English-language research tradition of studying media events is widely considered to have started with Dayan and Katz’ Media Events. This seminal work is characterised by an emphasis on liveness and broadcast technology as conditions of eventfulness. The German-language tradition of research on historical media events provides a very different approach to studying media events, starting from the 16th-century advent of mechanical production and distribution. Bringing together these strands of research, the article argues for a deepening of the historical dimension in conceiving of media events. After a critical review of the English-language tradition and an overview of key media-historical research contributions particularly from Germany, it discusses three main themes: the role of temporal acceleration over time by means of media technologies; the role of premeditation in events and the tradition of discussing media-generated events as ‘pseudo-events’, and the historically shifting relationships between mediated and non-mediated communication in the event. By way of conclusion, the article relates a historical perspective on media events to recent research and discussion around mediatisation.

Media events in contexts of transition: sites of hope, disruption and protest

2017 ◽  
Vol 40 (1) ◽  
pp. 139-142 ◽  
Author(s):  
Martha Evans
Keyword(s):  
Nation Building ◽  
Current Role ◽  
The Third ◽  
The Past ◽  
Political Landscape ◽  
Media Events ◽  
Current Events ◽  
The Media ◽  
Building Project ◽  
Media Event

This article looks briefly at the past and current role played by Dayan and Katz’s media events in South Africa and speculates about their potential future. While in the past, media events have played a pivotal role in the post-apartheid state’s nation-building project, current events suggest a more frissured socio-political landscape, with three likely manifestations of the media event. The first is the enduring integrative and hope-filled event, which audiences still desire and support. The second is the disruptive, non-integrative event and the third is the hijacked media event, which see media events being targeted as sites of protest.

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