Extending understanding of the internal marketing practice and employee satisfaction relationship: A budget Chinese airline empirical examination

2018 ◽  
Vol 25 (1) ◽  
pp. 88-98 ◽  
Author(s):  
Yu-Ting Huang ◽  
Sharyn Rundle-Thiele ◽  
Yen-Heng Chen
Keyword(s):  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Structural Equation ◽  
Internal Marketing ◽  
Flight Attendants ◽  
Future Research ◽  
Marketing Practice ◽  
Empirical Examination ◽  
Future Research Directions ◽  
The Relationship

Enhanced internal marketing (IM) practice may deliver a competitive advantage for budget airline operators through increased employee satisfaction. This study examines the relationship between IM practice and employee satisfaction in a budget airline setting. A survey was administered to 252 flight attendants to investigate and analyse their perceptions of IM practice and current satisfaction with their employer. Data were analysed via structural equation modelling. The results indicate that IM practice impacted significantly on an employee's satisfaction with the budget airline. The findings suggest IM practice can be used by budget airline managers to deliver increased employee satisfaction, which in turn will enhance competitive advantage. Limitations and future research directions are outlined.

Enhancing Textile Industry’s Employee Satisfaction through Market Sensing Capability and Internal Marketing Practice

Bina Teknika ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 23
Author(s):  
Rizqi Wahyudi ◽  
Muhammad Iqbal ◽  
Sunarti Sunarti
Keyword(s):  
Textile Industry ◽  
Employee Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Internal Marketing ◽  
Quantitative Methodology ◽  
Cultural Congruence ◽  
Marketing Practice ◽  
Web Based ◽  
The Relationship

Recognize the importance of employee satisfaction in any organization, this study is piloted to forestall the effect of Internal Marketing Practice and Market Sensing capability on employees’ satisfaction in the context of the Indonesian textile industry as one of the fast-growing industry criteria in Asian markets. The drive behind this study is to examine the relationship between Internal marketing practice, Market Sensing Capability, and Employee Satisfaction. Furthermore, this study plans to see that how Cultural congruence moderates the relationship between Employee Satisfaction through Internal Marketing Practice along with Market Sensing Capability by advancing a research model. According to this study’s requirement, the quantitative methodology is chosen, with purposive method of 323 employees was selected and analyzed.  By using a web-based survey approach was selected for data, entailing of structured questionnaire. A structural equation model was operated for results on AMOS that supported the hypothetical relationship between all hypotheses. This study will guide the managers of textile firms to recognize that how important is employee satisfaction and how they can improve their practices to strengthen employee satisfaction. This study also contributes in cultural Congruence and market sensing capability literature. It is not free from limitations specifically in terms of sample size and variables that can be addressed in the future.

scholarly journals THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND INTERNAL SERVICE QUALITY FROM AN INTERNAL MARKETING PERSPECTIVE AND AN APPLICATION IN THE BANKING SECTOR

2016 ◽  
Vol 4 (2) ◽  
pp. 159-178
Author(s):  
Özlen Onurlu ◽  
Suna Karataş
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Banking Sector ◽  
Internal Marketing ◽  
Competitive Environment ◽  
Long Run ◽  
Marketing Activities ◽  
The Relationship

In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal. The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.

scholarly journals Using Conflict Management in Improving Owners and Contractors Relationship Quality in the Construction Industry: The Mediation Role of Trust

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401989883 ◽  
Author(s):  
Kolawole Iyiola ◽  
Husam Rjoub
Keyword(s):  
Conflict Management ◽  
Relationship Quality ◽  
Construction Industry ◽  
Structural Equation ◽  
Quality Data ◽  
Equation Modeling ◽  
Future Research ◽  
Future Research Directions ◽  
The Relationship

This study investigates conflict management climate as perceived by the owners and contractors significantly affect trust and relationship quality in the Nigerian construction industry. This empirical study also assesses trust as a mediator between conflict management climate and relationship quality. Data gathered from 426 owners and contractors employees in the Nigerian construction industry were used to verify the abovementioned relationships via structural equation modeling. The results show that conflict management climate significantly predicted trust and relationship quality. Trust significantly predicted relationship quality and partially mediates the relationship between conflict management climate and relationship quality. This study contributes to theory within this research by showing trust and relationship quality is significantly affected when owners and contractors are aware of the conflict management climate. The study offers important practical implications for managing conflict management between owners and contractors in the construction industry. Insights into future research directions are also documented.

The Relationships Among Workaholism, Proactivity, and Locomotion in a Work Setting

2013 ◽  
Vol 41 (9) ◽  
pp. 1557-1569 ◽  
Author(s):  
Rossella Falvo ◽  
Emilio Paolo Visintin ◽  
Dora Capozza ◽  
Alessandra Falco ◽  
Alessandro De Carlo
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Organizational Context ◽  
Equation Modeling ◽  
Future Research ◽  
Hospital Data ◽  
Individual Difference Variables ◽  
Confirmatory Factor ◽  
Future Research Directions ◽  
The Relationship

We evaluated the relationship between workaholism and 2 individual difference variables relevant to an organizational context, namely: proactive personality and locomotion orientation. Specifically, we examined working excessively (WE), working compulsively (WC), and perceived self-efficacy, proactivity, and locomotion in a sample of nurses working in an Italian public hospital. Data were analyzed using confirmatory factor analysis and structural equation modeling. Because WE and WC were not distinct factors, a unitary workaholism factor was used when applying regression analysis. As expected, workaholism was related negatively to proactivity, and positively to locomotion. In contrast, its relationship with self-efficacy was nonsignificant. The practical implications of our findings and future research directions are discussed.

scholarly journals Perfectionism and Burnout During the COVID-19 Crisis: A Two-Wave Cross-Lagged Study

2021 ◽  
Vol 11 ◽  
Author(s):  
Paola Spagnoli ◽  
Carmela Buono ◽  
Liliya Scafuri Kovalchuk ◽  
Gennaro Cordasco ◽  
Anna Esposito
Keyword(s):  
Structural Equation ◽  
Assessment Tool ◽  
Factor Model ◽  
Equation Modeling ◽  
Future Research ◽  
Research Directions ◽  
Predictive Role ◽  
Future Research Directions ◽  
The Relationship

The current study aims at examining the relationship between the perfectionism two-factor model (i.e., concerns and strivings) and burnout dimensions measured by using the BAT (Burnout Assessment Tool) through a longitudinal study. A two-wave cross-lagged study was conducted using path analysis in SEM (Structural Equation Modeling) of 191 workers. Results confirmed the predictive role of perfectionistic concerns on the burnout dimensions, whereas perfectionistic strivings were not significantly related, suggesting that perfectionism should be monitored by employers and clinicians to prevent employee burnout. Limitations and future research directions are envisaged.

scholarly journals Individual Consequences of Internal Marketing

2015 ◽  
Vol 25 (2) ◽  
pp. 35-53
Author(s):  
Remus Ionut Naghi ◽  
Gheorghe Preda
Keyword(s):  
Organizational Commitment ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Employee Satisfaction ◽  
Empirical Studies ◽  
Internal Marketing ◽  
Citizenship Behavior ◽  
Marketing Practice ◽  
Marketing Area ◽  
The Relationship

Abstract Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of a consistent number of articles (conceptual and empirical) which analyze this subject. Considering the previous empirical studies, most of them have focused on studying the relationship between internal marketing and employee satisfaction and / or organizational commitment. However, the relationship between internal marketing and its consequences has been less analyzed in the context of emergent economies. In this paper we aimed to analyze the individual consequences of the internal marketing in the Romanian economy context, focusing our attention on three constructs: employee satisfaction, organizational commitment and organizational citizenship behavior. The research was conducted on a sample of 83 medium and large companies in various sectors of the Romanian economy. In order to proceed with the statistical data analyses we followed these steps: verifying the scales reliability, determining factor loadings and research hypotheses testing. Our research results are consistent with results of previous studies showing that the adoption of internal marketing practice has a positive effect on employee satisfaction, organizational commitment and organizational citizenship behavior

scholarly journals Fitness-Related Self-Conscious Emotions and Risk for Exercise Addiction: Examining the Mediating Role of Passion

2020 ◽  
Vol 42 (3) ◽  
pp. 240-248
Author(s):  
Alvaro Sicilia ◽  
Manuel Alcaraz-Ibáñez ◽  
Delia C. Dumitru ◽  
Adrian Paterna ◽  
Mark D. Griffiths
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Exercise Frequency ◽  
Research Directions ◽  
Exercise Addiction ◽  
Mediating Role ◽  
Future Research Directions ◽  
The Relationship

Fitness-related self-conscious emotions (SCEs) have been proposed as antecedents of exercise addiction (EA). However, the potential mechanisms underlying such a relationship remain unexplored. The present study examined the relationship between fitness-related SCEs and risk of EA, as well as the mediating role of passion for exercise. A total of 296 male runners (M = 40.35 years, SD = 10.69) completed a survey assessing weekly exercise frequency/hours, fitness-related SCEs, passion for exercise, and the risk of EA. The relationships between the study variables were examined using structural equation modeling. After controlling for age and weekly exercise frequency/hours, fitness-related SCEs of shame, guilt, and hubristic pride were positively associated with risk of EA. However, while guilt had direct effects on risk of EA, shame and hubristic pride showed indirect effects via obsessive passion. The results of the study are discussed, and some practical implications and future research directions are presented.

scholarly journals Role of Shopping Value on Green Image and Store Loyalty Relationship

2018 ◽  
Vol 3 (6) ◽  
pp. 169 ◽  
Author(s):  
Jamaliah Mohd. Yusof ◽  
Rosidah Musa ◽  
Sofiah Abd. Rahman
Keyword(s):  
Structural Equation ◽  
Publishing House ◽  
Equation Modeling ◽  
Future Research ◽  
Store Loyalty ◽  
International Publishing ◽  
Future Research Directions ◽  
Quota Sampling ◽  
The Relationship

This study aims at examining the role of shopping value in green image and store loyalty relationship. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers.  Using structural equation modeling, it was found that shopping value mediates the relationship between green image of retailers and store loyalty. The result provides valuable insights to researchers and practitioners, and implications for future research directions and management of the retail industry are discussed. Keywords: Green Image ; Shopping Value ; Store Loyalty ; Consumer Behavior eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

scholarly journals Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Yuhuan Xu ◽  
Jianguo Du ◽  
Fakhar Shahzad ◽  
Xingwei Li
Keyword(s):  
Word Of Mouth ◽  
Future Research ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Online Behavior ◽  
Empirical Examination ◽  
Brand Authenticity ◽  
Brand Development ◽  
Future Research Directions ◽  
The Relationship

Green brands have made considerable strides in recent years; however, their validity has been questioned due to green brand fraud. However, the influence of green brand authenticity on consumer online behavior is still lacking in the e-commerce boom era. This article presents a theoretical framework based on trust and self-determination theory to investigate the influence of green brand authenticity on electronic word-of-mouth (eWOM). The conclusions are drawn from an empirical examination of 292 valid responses. Green brand authenticity influences eWOM intent, which is mediated through brand trust. Self-concept consistency has a moderating effect on the relationship between green brand authenticity and brand trust. The findings paved the way for future green brand development, notably in terms of publicity and promotion. This article also describes its theoretical and management significance, limitations, and future research directions.

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