A critical discourse analysis of gendered cardiovascular disease meanings of the #MoreMoments campaign on Twitter

2019 ◽  
pp. 135910531987824
Author(s):  
Christine A Gonsalves ◽  
Kerry R McGannon ◽  
Ann Pegoraro
Keyword(s):  
Cardiovascular Disease ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Risk Identification ◽  
Critical Discourse ◽  
Awareness Campaign ◽  
Disease Awareness ◽  
Twitter Data ◽  
Small Stories ◽  
Twitter Users

The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women’s experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and November 2017 identified two primary discourses (tragedy and loss, and life and health) and two identity/subject positions (visionary leaders and successful survivors). Responsibility for women’s health was attributed to the Heart and Stroke Foundation of Canada, also limiting neo-liberal healthism and risk identification. Novel findings included resistance through use of ‘small stories’ within discourses regarding the targeted demographic for health promotion and knowledge translation.

scholarly journals #MeToo as a Failed Movement of Women Empowerment in Pakistan: A Critical Discourse Analysis

2021 ◽  
Vol 2 (1) ◽  
pp. 154-167
Author(s):  
Khushbakht ◽  
Dr. Sadia Irshad ◽  
Dr. Abdus Samad
Keyword(s):  
Domestic Violence ◽  
Discourse Analysis ◽  
Sexual Harassment ◽  
Critical Discourse Analysis ◽  
21St Century ◽  
Critical Discourse ◽  
Women Empowerment ◽  
Personal Gain ◽  
Patriarchal Society ◽  
Twitter Users

The current study aims to understand the narrative of #MeToo in Pakistan as formulated by Pakistani Twitter users. Although the #MeToo movement emerged as a movement of women empowerment against the issues of sexual harassment and domestic violence, however today in the 21st-century women are still struggling with longstanding abuses and sexual harassment. The current study has explored how in the patriarchal society of Pakistan, the narrative of #MeToo is not acceptable and manipulated by certain societal forces for personal gain. Similarly, this research has also understood the influence of dominant discourses on the narrative of #MeToo. Through the use of Van Dijk's (1998), Ideological square, as a theoretical lens, the results of the study argue that the narrative of #MeToo is badly exploited subjugated by patriarchal notions to manipulate women empowerment in Pakistan. Two domains of the #MeToo movement have been explored i.e. Sexual harassment and Domestic violence through the current study and the results have revealed that in the patriarchal society of Pakistan domestic violence is given weightage over sexual harassment. Furthermore, Patriarchy has argued that the #MeToo movement is a movement of fame, to which the proponents of the #MeToo movement referred as Fame: A Blame Game to the movement. Lastly, the recommendations are offered as well.

Mining ideological discourse on Twitter: The case of extremism in Arabic

2021 ◽  
pp. 175048132110437
Author(s):  
Sami Abdullah Hamdi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Topic Modeling ◽  
Critical Discourse ◽  
Ideological Discourse ◽  
Linguistic Strategies ◽  
Ideological Influence ◽  
Twitter Users ◽  
Modeling Algorithm

Extremism has been a problematic term to define and suggests different and opposing meanings. This study explores how Twitter users conceptualize extremism in Arabic and express their opinions/arguments to construct the term. A corpus of tweets was collected from Twitter API using the word ‘تطرف أو متطرف’ in Arabic for extremist/extremism. A topic modeling algorithm was then applied to the dataset to uncover latent associated concepts underlying extremism, followed by a critical discourse analysis using Van Dijk’s Sociocognitive approach. The discursive and linguistic strategies used by Twitter users to support and justify their views of extremism were examined. The findings demonstrate an ideological influence that controls the concept of extremism, keeping it open to manipulation to serve shared interests and goals. Arab users of Twitter use extremism to promote their groups’ positive schema against others-negative schema.

scholarly journals Let's talk madness: a critical discourse analysis of personal stories used in the Bell Let's Talk campaign

2021 ◽  
Author(s):  
Shailee Koranne
Keyword(s):  
Mental Health ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Health Awareness ◽  
Awareness Campaign ◽  
Race And Gender ◽  
Mental Health Awareness ◽  
Personal Stories ◽  
And Gender

This study analyzes a sampling of the personal stories used in the Bell Let’s Talk campaign, an annual mental health awareness campaign started in 2010 by Bell, a large Canadian telecommunications company. Using the method of critical discourse analysis, this paper discusses the ideologies regarding madness, race, and gender that inform the communications of the Bell Let’s Talk campaign. This MRP aims to create an awareness of the limitations of such campaigns and the effects that these representations may have on the way we view madness and mad people.

scholarly journals Let's talk madness: a critical discourse analysis of personal stories used in the Bell Let's Talk campaign

2021 ◽  
Author(s):  
Shailee Koranne
Keyword(s):  
Mental Health ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Health Awareness ◽  
Awareness Campaign ◽  
Race And Gender ◽  
Mental Health Awareness ◽  
Personal Stories ◽  
And Gender

This study analyzes a sampling of the personal stories used in the Bell Let’s Talk campaign, an annual mental health awareness campaign started in 2010 by Bell, a large Canadian telecommunications company. Using the method of critical discourse analysis, this paper discusses the ideologies regarding madness, race, and gender that inform the communications of the Bell Let’s Talk campaign. This MRP aims to create an awareness of the limitations of such campaigns and the effects that these representations may have on the way we view madness and mad people.

scholarly journals Critical Discourse Analysis on Representation of Racism and Solidarity in Adidas's Tweets

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
Desi Indrawati
Keyword(s):  
Discourse Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
Black Community ◽  
Critical Discourse ◽  
Asian Community ◽  
Research Findings ◽  
Twitter Users ◽  
Black Employees ◽  
Declarative Statement

The research aimed to analyze how Adidas uses Twitter to convey messages about racism and solidarity in its tweets. Methodologically, the research applied a descriptive qualitative study on the representation of racism in Adidas’s tweets involving (1) what are the themes of discourses that represent racism and solidarity in Adidas’s tweets? (2) What is the representation of racism and solidarity in Adidas’s tweets? And (3) What are the meanings of Adidas’s tweets? Twelve tweets from Adidas were collected, coded, analyzed, and described using Critical Discourse Analysis (CDA). It was an effective method for deconstructing the identity of Twitter users to make arguments on the themes exposed during coding. The research findings reveal that the declarative statement and humanitarian as the most themes in Adidas’s tweets are the ones that give straightforward and positive messages to Twitter users and followers. The findings also indicate firm and meaningful tweets for Adidas to speak out against racism and spread solidarity through Twitter. However, those tweets also give the messages about their commitment to always supporting the black community, their black employees, the Asian community, and the Black Lives Matter event to embody valuable and eternal change through solidarity, unity, and commitment against racism.

Constructing women’s heart health and risk: A critical discourse analysis of cardiovascular disease portrayals on Facebook by a US non-profit organization

2018 ◽  
Vol 25 (13-14) ◽  
pp. 2317-2327
Author(s):  
Christine A Gonsalves ◽  
Kerry R McGannon
Keyword(s):  
Cardiovascular Disease ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Disease Risk ◽  
Cardiovascular Disease Risk ◽  
Critical Discourse ◽  
Non Profit ◽  
Subject Positions ◽  
Entry Points ◽  
The Us

Women’s cardiovascular disease portrayals were explored on Facebook by the US non-profit organization Women’s Heart Alliance and public users in February 2017. Portrayals were explored using critical discourse analysis which also identified subject positions. Women’s cardiovascular disease was constructed within two central discourses: achieving health equity and healthism, with the following subject positions: altruistic fighters, health activists, and compliant patients and consumers. These findings affirmed and resisted problematic forms of cardiovascular disease risk reduction. Recommendations are made using discursive resources and subject positions within social media forms as concrete entry points of resistance and change to raise women’s cardiovascular disease awareness.

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