scholarly journals Critical Discourse Analysis on Representation of Racism and Solidarity in Adidas's Tweets

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
Desi Indrawati
Keyword(s):  
Discourse Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
Black Community ◽  
Critical Discourse ◽  
Asian Community ◽  
Research Findings ◽  
Twitter Users ◽  
Black Employees ◽  
Declarative Statement

The research aimed to analyze how Adidas uses Twitter to convey messages about racism and solidarity in its tweets. Methodologically, the research applied a descriptive qualitative study on the representation of racism in Adidas’s tweets involving (1) what are the themes of discourses that represent racism and solidarity in Adidas’s tweets? (2) What is the representation of racism and solidarity in Adidas’s tweets? And (3) What are the meanings of Adidas’s tweets? Twelve tweets from Adidas were collected, coded, analyzed, and described using Critical Discourse Analysis (CDA). It was an effective method for deconstructing the identity of Twitter users to make arguments on the themes exposed during coding. The research findings reveal that the declarative statement and humanitarian as the most themes in Adidas’s tweets are the ones that give straightforward and positive messages to Twitter users and followers. The findings also indicate firm and meaningful tweets for Adidas to speak out against racism and spread solidarity through Twitter. However, those tweets also give the messages about their commitment to always supporting the black community, their black employees, the Asian community, and the Black Lives Matter event to embody valuable and eternal change through solidarity, unity, and commitment against racism.

A critical discourse analysis of gendered cardiovascular disease meanings of the #MoreMoments campaign on Twitter

2019 ◽  
pp. 135910531987824
Author(s):  
Christine A Gonsalves ◽  
Kerry R McGannon ◽  
Ann Pegoraro
Keyword(s):  
Cardiovascular Disease ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Risk Identification ◽  
Critical Discourse ◽  
Awareness Campaign ◽  
Disease Awareness ◽  
Twitter Data ◽  
Small Stories ◽  
Twitter Users

The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women’s experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and November 2017 identified two primary discourses (tragedy and loss, and life and health) and two identity/subject positions (visionary leaders and successful survivors). Responsibility for women’s health was attributed to the Heart and Stroke Foundation of Canada, also limiting neo-liberal healthism and risk identification. Novel findings included resistance through use of ‘small stories’ within discourses regarding the targeted demographic for health promotion and knowledge translation.

Unethical conduct by the nurse

2013 ◽  
Vol 20 (5) ◽  
pp. 578-588 ◽  
Author(s):  
Kathleen A Dixon
Keyword(s):  
Discourse Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
New South ◽  
New South Wales ◽  
Theoretical Framework ◽  
Critical Discourse ◽  
Unethical Conduct ◽  
South Wales ◽  
The Way

The aim of this study was to uncover and critically examine hidden assumptions that underpin the findings of nurses’ unethical conduct arising from inquiries conducted by the Nurses Tribunal in New South Wales. This was a qualitative study located within a post-structural theoretical framework. Transcripts of five inquiries conducted between 1998 and 2003 were analysed using critical discourse analysis. The findings revealed two dominant discourses that were drawn upon in the inquiries to construct nurses’ conduct as unethical. These were discourses of trust and accountability. The way the nurses were spoken about during the inquiries was shaped by normalising judgements that were used to discursively position the nurse through narrative.

scholarly journals Rethinking Critical Metaphor Analysis

2016 ◽  
Vol 6 (2) ◽  
pp. 92 ◽  
Author(s):  
Wei Li
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corpus Linguistics ◽  
Cognitive Linguistics ◽  
Critical Discourse ◽  
Metaphor Analysis ◽  
Existing Problems ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Research Findings

<p>Critical Metaphor Analysis is concerned with integrating critical discourse analysis, corpus linguistics, pragmatics and cognitive linguistics to explore implicit speaker intentions and covert power relations through the analysis of metaphoric expressions. CMA has been a meaningful enrichment of both Critical Discourse Analysis and Conceptual Metaphor Theory. This paper aims to give an overview of the formation of CMA, the research findings, the existing problems and the possible solutions.</p>

scholarly journals Exploring interpersonal meanings on the discourse of the Indonesian national anthem from the CDA perspectives

2021 ◽  
Vol 8 (1) ◽  
pp. 360-380
Author(s):  
Ribut Surjowati
Keyword(s):  
Discourse Analysis ◽  
Data Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Analysis Framework ◽  
Emotional Intimacy ◽  
National Anthem ◽  
Production Processes ◽  
Micro Analysis

This research is aimed at describing how the composer of Indonesia Raya (IR) construed and negotiated interpersonal meanings which represent his ideology to the Indonesians. The data in this qualitative study was the text of IR which is ideologically contested. The study analyzed the lexicogrammar properties dealing with words and structures and production processes. The data were collected by the researcher as the research instrument by using a documentation technique. The procedures of data analysis were conducted following the stages of Fairclough’s Critical Discourse Analysis framework (1989), including micro analysis concerning lexical features in the text, meso analysis concerning the process production and interpretation of the text, and macro analysis concerning ideological effects and hegemonic processes in which discourse participates. The attitude system of appraisal was analyzed based on that proposed by Martin and White (2005), and Martin and Rose (2003). The results showed that from the affect viewpoint, the IR composer is seen as an educated young man who witnessed people suffer and did not only express his feeling of joy with the coming independence of Indonesia and the gratefulness, but also the insecurity and anxiety with the possibility of other forms of colonialism. Meanwhile, from the appreciation viewpoint, Indonesia is described as a noble, heredity, sacred, and magical land. Not only is it an expression of his admiration and love, but also it is a warning to maintain his emotional intimacy with the nation. The judgment subcategory illustrated that the Indonesians were mostly emotionally weak. The composer encouraged the Indonesian people to unite for a greater Indonesia.   

scholarly journals KORUPSI DALAM KONSTRUKSI MEDIA : ANALISIS STRUKTUR MIKRO SEMANTIK TEKS BERITA KORUPSI DI TELEVISI

Widyaparwa ◽  
2019 ◽  
Vol 47 (1) ◽  
pp. 104-115
Author(s):  
Hari Bakti Mardikantoro ◽  
Haryadi Haryadi
Keyword(s):  
Discourse Analysis ◽  
Data Collection ◽  
Critical Discourse Analysis ◽  
Social Group ◽  
Textual Analysis ◽  
Qualitative Approach ◽  
Critical Discourse ◽  
Semantic Structure ◽  
Advanced Technique ◽  
Research Findings

This study aims to determine the micro semantic structure of corruption news text in national private TV station in Indonesia. This study employed a descriptive qualitative approach through critical discourse analysis by van Dijk. The method of data collection used simak (listening) advanced technique of simak bebas libat cakap, rekam (re-cording) technique, catat (noting) technique. The research findings show that the textual analysis of microstructure aspect of corruption news text in TV station includes the analysis of background elements (instruction or plotting description related to space, time, and atmosphere), detailed elements (describing very detailed part of a phenomena), purpose elements (looking at information which benefits the writer or media by elaborating the information ex-plicitly and clearly), pre-assumed element (the efforts to support someone’s opinion by giving the premise which truth is trusted, in the form of real and concrete data), and nominalization elements (strategy which is commonly used to nominate a certain social group). Penelitian ini bertujuan untuk menemukan struktur mikro semantik teks berita korupsi di televisi swas-ta nasional Indonesia. Pengkajian masalah dalam penelitian ini menggunakan dua pendekatan, yakni pendekatan sosiologis empiris dan pendekatan kritis van Dijk. Metode pengumpulan data dilakukan dengan metode simak dengan teknik lanjutan berupa teknik rekam, dan teknik catat. Selain itu, data dijaring juga dengan metode wawancara dengan pihak redaktur berita di televisi. Analisis da-lam penelitian ini menggunakan model analisis wacana kritis van Dijk. Analisis tekstual pada as-pek struktur mikro teks berita korupsi di televisi meliputi analisis elemen latar (petunjuk atau keterang-an pengaluran yang berhubungan dengan ruang, waktu, dan suasana), elemen detail (menguraikan ba-gian yang sangat terperinci mengenai suatu peristiwa), elemen maksud (melihat informasi yang meng-untungkan bagi penulis atau media dengan menguraikannya secara eksplisit dan jelas), elemen praang-gapan (upaya mendukung sebuah pendapat maupun opini dengan cara memberikan premis yang di-percaya kebenarannya, berupa data yang nyata dan konkret), dan elemen nominalisasi (strategi yang se-ring digunakan untuk menghilangkan kelompok sosial tertentu).

scholarly journals Gendered Make-up

2000 ◽  
Vol 1 (2) ◽  
pp. 209-213 ◽  
Author(s):  
Mindy Blaise Ochsner
Keyword(s):  
Discourse Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
Social Order ◽  
Critical Discourse ◽  
Socially Constructed ◽  
The Usa ◽  
Structuralist Framework ◽  
Kindergarten Classroom ◽  
Gender Discourses

This article summarizes a recently completed study of gender in an urban kindergarten classroom in the USA. Using a feminist post-structuralist framework to analyze gender, this qualitative study examined how 5 and 6 year-old students socially constructed themselves as gendered beings through the heterosexual matrix. By documenting and analyzing students' talk, actions, drawings, and writings, this investigation explored how students regulated the gendered social order of the classroom through their understandings of gender norms and ideals. Using critical discourse analysis, six gender discourses emerged, uncovering the heterosexual matrix. One of those gender discourses, labeled ‘make-up,’ is briefly discussed.

scholarly journals Between the Rhetoric of Employability and the Reality of Youth (Under)Employment: NEET Policy Rhetoric in the UK and Scotland

2021 ◽  
Author(s):  
Charlotte McPherson
Keyword(s):  
Discourse Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Policy Analysis ◽  
Critical Discourse Analysis ◽  
Empirical Data ◽  
School To Work ◽  
Critical Discourse ◽  
The Uk ◽  
Problem Agenda

AbstractIn the UK and Scotland, considerable resources have been devoted to tackling the persistent issue of young people who are, or are at risk of becoming, not in education, employment or training (NEET), a pathologized status that incurs significant penalties for young people and the economy. Using critical discourse analysis, this paper analyses and evaluates policy rhetoric to explore how the NEET ‘problem’, agenda and population are constituted by the UK and Scottish governments. In doing so, numerous unifying and problematic NEET policy tropes are identified, challenging the popular notion of significant policy divergence between the punitive reputation of Westminster and the image of Scottish governance as more socially democratic. Moreover, this paper differs from traditional policy analysis by also evaluating policy from the perspective of young people, drawing on empirical data from a qualitative study of the school-to-work transitions of NEET and marginally employed young people in Scotland.

scholarly journals SHAKESPEARES AS YOU LIKE IT: A POSTMODERN STUDY OF GENDER

2020 ◽  
Vol 8 (12) ◽  
pp. 352-357
Author(s):  
Most. Farhana Jannat ◽  
◽  
Prokity Ahmed ◽  
Keyword(s):  
Discourse Analysis ◽  
William Shakespeare ◽  
Qualitative Study ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Close Reading ◽  
As You Like It ◽  
The Difference

William Shakespeare in As You Like It highlights the gender roles in the society. Gender is developed by society. It is not natural.The society assigns roles to distinct gender. This study investigated the gender roles present in As You Like It and deconstructs the specific gender roles through the postmodern study of gender. This study focuses on the distinctive roles associated with the dressing style and language of man and woman. This study also investigates the presence of homosexuality. Besides, this study explores the shifting nature of identity and androgyny. This is a qualitative study which is explorative in nature. Analytical and close- reading method have been used to conduct the research. Besides, critical discourse analysis has been applied. William Shakespeare reveals the difference in the roles performed by gender through the disguise of Rosalind. The dressing style of man gives Rosalind the power to act as a man. The discourse differs in case of man and woman. The acts like homosexuality which are not approved by the society cannot be performed freely. Besides, the disguise of Rosalind and her subsequent actions portray the presence of androgyny and the idea that gender is not fixed. Shakespeare subverts the stereotypical performances of gender through Rosalind.

scholarly journals Critical Discourse Analysis Norman Fairclough on ASN Social Movements in the Instagram Community @abdimuda_id

2021 ◽  
Vol 5 (2) ◽  
pp. 97-106
Author(s):  
Asti Prasetyawati
Keyword(s):  
Social Movements ◽  
Social Change ◽  
Discourse Analysis ◽  
Qualitative Study ◽  
Critical Discourse Analysis ◽  
Confidence Level ◽  
Civil Servant ◽  
Public Trust ◽  
Critical Discourse ◽  
Semiotic Analysis

Civil Servant in Indonesia (ASN) has a bad stigma in society. This could decrease the level of public trust in ASN as well as the confidence level of young ASN for their profession. Based on these problems, various movement communities which called themselves as young ASNs were formed, one of which was the Abdimuda Indonesia (@abdimuda_id). As a movement community, Abdimuda Indonesia formed as a medium for young ASN from all regions in Indonesia to jointly develop themselves and maintain positive idealism in order to break down the negative stigma of ASN that already exists. Through Norman Fairclough's Critical Discourse Analysis (CDA) and Barthes' semiotic analysis, this qualitative study wanted to analize the text cracks which formed from framing alignment behind the discourse of ASN in @abdimuda_id. The results indicate that contents uploaded by @abdimuda_id has a tendency to reflect positive values related to ASN which used by Abdimuda Indonesia to do social change and transforming the negative stigma of ASN into a better image.Keywords: Movement community, framing alignment, critical discourse analysis, semiotics, Abdimuda Indonesia

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