scholarly journals Social networking sites and participatory reluctance: A case study of Gaydar, user resistance and interface rejection

2016 ◽  
Vol 18 (11) ◽  
pp. 2613-2628 ◽  
Author(s):  
Elija Cassidy
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Casual Sex ◽  
Marriage Equality ◽  
Key Factors ◽  
Social Networking Service ◽  
User Resistance ◽  
Gay Male

This article conceptualises ‘participatory reluctance’ as a particular orientation to social media that problematises binarised notions of connection and disconnection in social networking sites. It qualitatively examines how the concept has functioned within gay men’s social networking service, Gaydar, among 18- to 28-year-old users of the site in Brisbane, Australia. Participatory reluctance is shown to be a central aspect of the culture of this space, fostered among the studied demographic by the convergence of the growing global push for marriage equality and increasing normalisation of the kinds of gay male identities commonly adopted among this group, with three key factors rooted primarily in Gaydar’s design: (1) young users’ perceptions of the site as a space for procuring casual sex, (2) their perceptions of the imagined user as embodying existing stereotypes of gay masculinity and (3) a lack of genuine alternatives in terms of niche digital spaces for gay men’s social networking.

Feeling rules in the marriage equality movement: Public protest, social media and the management of emotion

2021 ◽  
Vol 6 (1) ◽  
pp. 73-90 ◽  
Author(s):  
Arialle K. Crabtree ◽  
Patricia Richards
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Participant Observation ◽  
Public Spaces ◽  
Marriage Equality ◽  
Emotional Culture ◽  
Public Protest ◽  
Movement Organizations

In recent years, scholars have turned their attention to the role of emotion on social networking sites. Much of this research has focused on social media as a space where emotions develop and are transformed in order for movement organizations to mobilize participants. This article uses activism around marriage equality in Georgia to explore participants’ experiences of emotion during public protest events and on social media. Utilizing interviews, participant observation and content analysis, we identify the feeling and expression rules operating in these public spaces. We argue that each setting is associated with a unique emotional culture. Finally, we discuss strategies used by participants to manage emotions related to their activism in these various contexts. Our findings indicate that social media sites – specifically Facebook and Twitter – may act as a place where individuals negotiate emotions deemed inappropriate at public protests. This case demonstrates the importance of social context, including online venues, for understanding participants’ experiences of emotion and activism.

Social Media in Library and Information Centres

2012 ◽  
pp. 293-302 ◽  
Author(s):  
Ayodele John Alonge
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Information Management ◽  
Social Networking Sites ◽  
Academic Library ◽  
Future Prospects ◽  
Professional Relationship ◽  
Academic Collaboration ◽  
Library Users

This chapter discusses social networking as a new tool in information management, using Facebook as case study. It explicates how social networking can enhance library outreach and librarians’ collaboration. It presents social networking as new tool in information management that is capable of creating future prospects, opportunities, and hope for library users, and information and library professionals. For the purpose of this work, three groups were created on Facebook. One for library users and two for Librarians: Academic Library Users, African Librarian, and Nigerian Librarians. Social networking sites could be effectively used to disseminate information and promote pleasant professional relationship among librarians and library users. It encourages academic collaboration. With Facebook group, pictures of memorable events could be shared, news could be posted, and meetings, conferences, and workshops could be announced.

Coming of Age?

2020 ◽  
pp. 281-294
Author(s):  
Edward Entee ◽  
Anthony Afful-Dadzie
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Coming Of Age ◽  
Social Commerce ◽  
Capability Development ◽  
Teaching Case ◽  
Lessons Learnt

Social networking sites such as Facebook have developed massive acceptance as commercial channels among users, and this is commonly known as social commerce. Despite the significance of social media sites for commercial purposes, entrepreneurs struggle with capability development as well as strategies to achieve benefits. To address this gap, this chapter presents a teaching case study that explores how a microentrepreneur used social media as a resource to create social commerce capabilities to achieve benefits. Lessons learnt are proposed in the case, and questions for reflections are proposed whilst a debate topic is also suggested.

Developing a New Revenue Business Model in Social Network

2015 ◽  
pp. 2126-2150
Author(s):  
Te Fu Chen
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Business Model ◽  
Business Models ◽  
Service Providers ◽  
Social Networking Service ◽  
New Business ◽  
New Business Models

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its potential monetization business model. The chapter reviews five business models including: 1) social media startups; 2) challenges social networks face: must monetize or die; 3) a case study of the new effective social business model – Facebook; 4) monetization: Facebook revenue and business model; and 5) a discussion of monetizing social networks: the four dominant business models and how you should implement them in the future. Through a comprehensive review, the chapter proposes a social media monetization model as the reference for firms to implement new business models of social networking.

scholarly journals Developing a Social Media Strategy: A Professional Association Perspective

2013 ◽  
Vol 9 ◽  
Author(s):  
Wendy McLean-Cobban
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Social Networking ◽  
Social Networking Sites ◽  
Professional Associations ◽  
Professional Association ◽  
Media Policy ◽  
Non Profit ◽  
Social Media Strategy

Relationship engagement is the cornerstone of social media, hence the word “networking” in social networking sites. Social media sites can make excellent communications vehicles for many not-for-profits since building and maintaining relationships are fundamental to their existence. This social media strategy audit and case study examines the best practices for organizations, in particular, non-profit professional associations, and proposes a social media strategy for a national Canadian professional association. The study found that while many professional associations are using social media to engage with their members and other stakeholders, there are a number of key elements that need to be considered when associations develop social media strategies including: implementing a social media policy for staff and members; allocating proper staff resources, including training; tying social media activities back to the strategic plan of the organization; ensuring consistency of messages and content across platforms; and finally making sure social media activities are measured with both quantitative and qualitative measures.

scholarly journals You are Cancelled: Virtual Collective Consciousness and the Emergence of Cancel Culture as Ideological Purging

2020 ◽  
Vol 12 (5) ◽  
Author(s):  
Joseph Ching Velasco ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Public Discourse ◽  
The Philippines ◽  
Digital Culture ◽  
Collective Consciousness ◽  
Public Figures ◽  
Generic Term

Social networking platforms were originally conceived to enable individuals to engage in various forms of online interactions. As social networking sites robustly permeated different facets of society, they have been commonly grouped under the more generic term “social media.” Social media has become a powerful force in contemporary life, paving the way for the rise of digital participatory cultures and social movements. More recently, the culture of cancellation has entered the vernacular of digital culture, primarily targeted at public figures who break the loose norms of social acceptability. Specifically, cancel culture is a form of public shaming initiated on social media to deprive someone of their usual clout or attention with the aim of making public discourse more diffused and less monopolized by those in positions of privilege. Conversely, cancel culture has also been framed as a form of intolerance against opposing views. In this essay, I unpack the nuances and implications of cancel culture through Neil Alperstein’s concept of “virtual collective consciousness.” In Southeast Asia, particularly the Philippines, cancel culture has become more demonstrable on social media. I will use a case study of a public figure from the Philippines who has been subjected to cancel culture in order to examine the complexity of this social phenomenon.

Digital competences and skills as key factors between connectedness and tolerance to diversity on social networking sites: Case study of social work graduates on Facebook

2021 ◽  
pp. 001139212098334
Author(s):  
Joaquín Castillo de Mesa ◽  
Luis Gómez Jacinto
Keyword(s):  
Social Capital ◽  
Social Work ◽  
Social Networking ◽  
Social Networking Sites ◽  
Negative Impact ◽  
Key Factors ◽  
Know How ◽  
Digital Skills

Social networking services are becoming parallel socialization universes. In these digital contexts, people tend to connect with others who share their perspectives and opinions about the world. Emerging voices are warning about the growing homophily resulting from these forms of socialization, which can have a negative impact on tolerance to diversity and the quality of social capital. Relational approach disciplines such as social work can provide digital skills and competences to improve the manner in which these services are used. In this article, the authors analyse how patterns of connectedness among social work graduates affect tolerance to diversity and social capital. A sample of 126 social work graduates was analysed to assess their connectedness patterns on Facebook. Participants were also asked about their digital competences and skills in order to know how these variables can mediate the achievement of tolerance to diversity and social capital. Results show that higher connectedness, when social work graduates have digital skills on Facebook, leads to higher tolerance to diversity and social capital. In order to counteract homophily, social workers must encourage users to acquire digital skills thus increasing tolerance for diversity.

Developing a New Revenue Business Model in Social Network

2014 ◽  
pp. 197-221 ◽  
Author(s):  
Te Fu Chen
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Business Model ◽  
Business Models ◽  
Service Providers ◽  
Social Networking Service ◽  
New Business ◽  
New Business Models

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its potential monetization business model. The chapter reviews five business models including: 1) social media startups; 2) challenges social networks face: must monetize or die; 3) a case study of the new effective social business model – Facebook; 4) monetization: Facebook revenue and business model; and 5) a discussion of monetizing social networks: the four dominant business models and how you should implement them in the future. Through a comprehensive review, the chapter proposes a social media monetization model as the reference for firms to implement new business models of social networking.

scholarly journals Sentiment Analysis and Social Networking Sites: A Case Study

2018 ◽  
Author(s):  
Deepanjali Mishra
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Modern Technology ◽  
Research Activities ◽  
The Social ◽  
Fundamental Cause ◽  
Media Society ◽  
Human Emotions

Sentiments are the hormones of social networking sites. They trigger human emotions and emotions initiate social communication. All raw and polished communication that happen in social networking sites in form of chats, comments, scraps, tags, likes, photographs, etc are the result of an outpour of the bag of human sentiments. The objective of this research paper is to make an attempt to identify the various factors for identifying the role played by social networking sites on human emotions Social media is such a development that modern technology would always boast of, yet it cannot be denied that this media primarily functions with sentiments. Sentiments are to social media what fuel is to fire. Whether it is youth or age, whether it is house or office, whether it is man or woman every section of the society has contributed to the working, development and sustenance of the social media. Society, in other words, has fallen prey to these social networking sites. And the fundamental cause behind such addiction is "the role sentiments play” in them. Too much of sentiments seasoned with a pinch of logic sometimes provide us with a real fun platform for our society. Perpetual exchange of emotions in social networking sites are the main reason responsible for making them our most emphatic guardian who is considered to be the most trustworthy companion. However, disastrous bargain with the human sentiments in social networking sites may prove to be harmful and hazardous. The paper intends to explore this intense association of sentiments with social networking sites with identification of various steps to create awareness and to be excessively involved with the virtual world that may lead to disastrous effects. This study will help various other research activities carried out in information and management field as well firms planning to adopt and implement the possible ways of removing ignorance and open up various scope of research on the topic of social networking sites.

scholarly journals Motivating Students to Learn AI Through Social Networking Sites: A Case Study in Hong Kong

2021 ◽  
Vol 25 (1) ◽  
Author(s):  
Tsz Kit Ng ◽  
Kai Wa Chu
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Engagement ◽  
Research Process ◽  
After School ◽  
School Activities ◽  
After School Activities

In Hong Kong, after-school activities have long been used to foster friendships and to allow students to pursue their interests in an informal setting. This case study reports on a three-phase action research process in which information technology teachers delivered after-school activities focused on artificial intelligence during the COVID-19 transition to remote learning. Using semi-structured interviews, a motivational questionnaire, and lesson observations, this study describes how extracurricular activities were delivered online using social networking sites and how students perceived the new experience. Our results suggest that, in order to deploy meaningful activities via social media, teachers need to build collaborative environments that facilitate social engagement among students. These findings have implications for new practices in social media and other blended technologies, and can help students strike a healthy balance between their academic and non-academic life during this challenging period.

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