Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

2020 ◽  
pp. 146144482091219
Author(s):  
Kristy A Hamilton ◽  
Seo Yoon Lee ◽  
Un Chae Chung ◽  
Weizi Liu ◽  
Brittany RL Duff
Keyword(s):  
New Media ◽  
Purchase Intention ◽  
Underlying Mechanism ◽  
The Self ◽  
Know How ◽  
Advertising Strategy ◽  
Consumer Interests ◽  
Personal Assistant ◽  
Personal Assistants ◽  
Intelligent Personal Assistant

Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent personal assistant believed to be tailored to one’s own characteristics and consumer interests yields higher brand attitude and purchase intention toward the (self-endorsed) brand than receiving brand recommendations from a typical, but not self-tailored, intelligent personal assistant. Because endorsement is a well-known and highly effective advertising strategy, this is a high bar. We present evidence for self-referencing as an underlying mechanism, and perceived interactivity and identification as boundary conditions of self-endorsing. Consumers may show skepticism toward advertising but may not know how to be skeptical of themselves. As consumers outsource their tasks and decisions to new artificial intelligence (AI)-driven devices, they will need to be attentive to new media biases that threaten productive use of these devices.

scholarly journals Development and Feasibility of a Family-Based Health Behavior Intervention Using Intelligent Personal Assistants: Randomized Controlled Trial (Preprint)

2020 ◽  
Author(s):  
Angela Carlin ◽  
Caomhan Logue ◽  
Jonathan Flynn ◽  
Marie H Murphy ◽  
Alison M Gallagher
Keyword(s):  
Feasibility Study ◽  
Phase 1 ◽  
Phase 2 ◽  
Positive Health ◽  
The Family ◽  
Health Related Behaviors ◽  
Health Related ◽  
Personal Assistant ◽  
Personal Assistants ◽  
Intelligent Personal Assistant

BACKGROUND Intelligent personal assistants such as Amazon Echo and Google Home have become increasingly integrated into the home setting and, therefore, may facilitate behavior change via novel interactions or as an adjunct to conventional interventions. However, little is currently known about their potential role in this context. OBJECTIVE This feasibility study aims to develop the Intelligent Personal Assistant Project (IPAP) and assess the acceptability and feasibility of this technology for promoting and maintaining physical activity and other health-related behaviors in both parents and children. METHODS This pilot feasibility study was conducted in 2 phases. For phase 1, families who were attending a community-based weight management project were invited to participate, whereas phase 2 recruited families not currently receiving any additional intervention. Families were randomly allocated to either the intervention group (received a smart speaker for use in the family home) or the control group. The IPAP intervention aimed to promote positive health behaviors in the family setting through utilization of the functions of a smart speaker and its linked intelligent personal assistant. Data were collected on recruitment, retention, outcome measures, intervention acceptability, device interactions, and usage. RESULTS In total, 26 families with at least one child aged 5 to 12 years were recruited, with 23 families retained at follow-up. Across phase 1 of the intervention, families interacted with the intelligent personal assistant a total of 65 times. Although device interactions across phase 2 of the intervention were much higher (312 times), only 10.9% (34/312) of interactions were coded as relevant (related to diet, physical activity or well-being). Focus groups highlighted that the families found the devices acceptable and easy to use and felt that the prompts or reminders were useful in prompting healthier behaviors. Some further intervention refinements in relation to the timing of prompts and integrating feedback alongside the devices were suggested by families. CONCLUSIONS Using intelligent personal assistants to deliver health-related messages and information within the home is feasible, with high levels of engagement reported by participating families. This novel feasibility study highlights important methodological considerations that should inform future trials testing the effectiveness of intelligent personal assistants in promoting positive health-related behaviors. CLINICALTRIAL ISRCTN Registry ISRCTN16792534; http://www.isrctn.com/ISRCTN16792534

scholarly journals Development and Feasibility of a Family-Based Health Behavior Intervention Using Intelligent Personal Assistants: Randomized Controlled Trial

10.2196/17501 ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. e17501
Author(s):  
Angela Carlin ◽  
Caomhan Logue ◽  
Jonathan Flynn ◽  
Marie H Murphy ◽  
Alison M Gallagher
Keyword(s):  
Feasibility Study ◽  
Phase 1 ◽  
Phase 2 ◽  
Positive Health ◽  
The Family ◽  
Health Related Behaviors ◽  
Health Related ◽  
Personal Assistant ◽  
Personal Assistants ◽  
Intelligent Personal Assistant

Background Intelligent personal assistants such as Amazon Echo and Google Home have become increasingly integrated into the home setting and, therefore, may facilitate behavior change via novel interactions or as an adjunct to conventional interventions. However, little is currently known about their potential role in this context. Objective This feasibility study aims to develop the Intelligent Personal Assistant Project (IPAP) and assess the acceptability and feasibility of this technology for promoting and maintaining physical activity and other health-related behaviors in both parents and children. Methods This pilot feasibility study was conducted in 2 phases. For phase 1, families who were attending a community-based weight management project were invited to participate, whereas phase 2 recruited families not currently receiving any additional intervention. Families were randomly allocated to either the intervention group (received a smart speaker for use in the family home) or the control group. The IPAP intervention aimed to promote positive health behaviors in the family setting through utilization of the functions of a smart speaker and its linked intelligent personal assistant. Data were collected on recruitment, retention, outcome measures, intervention acceptability, device interactions, and usage. Results In total, 26 families with at least one child aged 5 to 12 years were recruited, with 23 families retained at follow-up. Across phase 1 of the intervention, families interacted with the intelligent personal assistant a total of 65 times. Although device interactions across phase 2 of the intervention were much higher (312 times), only 10.9% (34/312) of interactions were coded as relevant (related to diet, physical activity or well-being). Focus groups highlighted that the families found the devices acceptable and easy to use and felt that the prompts or reminders were useful in prompting healthier behaviors. Some further intervention refinements in relation to the timing of prompts and integrating feedback alongside the devices were suggested by families. Conclusions Using intelligent personal assistants to deliver health-related messages and information within the home is feasible, with high levels of engagement reported by participating families. This novel feasibility study highlights important methodological considerations that should inform future trials testing the effectiveness of intelligent personal assistants in promoting positive health-related behaviors. Trial Registration ISRCTN Registry ISRCTN16792534; http://www.isrctn.com/ISRCTN16792534

scholarly journals A Study on Recent Trends in Artificial Intelligence

2019 ◽  
Vol 6 (4) ◽  
pp. 33-35
Author(s):  
D Harris Kumar ◽  
V Renga Boss
Keyword(s):  
Artificial Intelligence ◽  
Customer Service ◽  
Current Trend ◽  
Underlying Mechanism ◽  
Knowledge Reasoning ◽  
Small Device ◽  
Team Player ◽  
Personal Assistant ◽  
Personal Assistants

An effective personal assistant should have adaptability, judgment, and technical, team player, customer service & communication skills, from the olden days personal assistant has been assigned to look after a team. A personal assistant (PA) usually carries out administrative work on behalf of one individual. The role of a PA is to free an executive’s time from organizing and administrative tasks so that they can spend maximum time on strategic tasks. Now we are living in the technological emerging world, physical personal assistants are replaced by the virtual assistant, they can be in the form of small device or robots and even it can be a contract that is signed over the Internet that assists in the day to day tasks performed by the human. Artificial intelligence plays an important role in a virtual assistant. One common characterization of intelligent computation is based on the ability to solve a problem. Types of problems requiring intelligence include inference based on acquiring knowledge, reasoning, and acting with uncertain or incomplete information, various forms of perception and learning, and applications to problems such as control, prediction, classification, and optimization. The second characterization of AI computation is based on the underlying mechanism for biological processes it is used to arrive a solution. The primary variant of this category is neural networks and genetic algorithms. This view of AI is necessary even if such techniques are used to compute things that don’t appear intelligent in the way of computing. In this article the current trend of Artificial intelligence has been discussed.

Study of Self-Propelled Pufferfish Driven by Multiple Fins: A Comparison Between Rigid and Deformable Fins

2017 ◽  
Author(s):  
Ruoxin Li ◽  
Qing Xiao ◽  
Lijun Li ◽  
Hao Liu
Keyword(s):  
Underlying Mechanism ◽  
Operating Conditions ◽  
The Self ◽  
Fish Swimming ◽  
Propulsion Efficiency ◽  
Live Fish ◽  
Body Dynamics ◽  
Computational Fluid Dynamics Cfd ◽  
Multi Body ◽  
Better Than

In this work, we numerically studied the steady swimming of a pufferfish driven by the undulating motion of its dorsal, anal and caudal fins. The simulations are based on experimentally measured kinematics. To model the self-propelled fish swimming, a Computational Fluid Dynamics (CFD) tool was coupled with a Multi-Body-Dynamics (MBD) technique. It is widely accepted that deformable/flexible or undulating fins are better than rigid fins in terms of propulsion efficiency. To elucidate the underlying mechanism, we established an undulating fins model based on the kinematics of live fish, and conducted a simulation under the same operating conditions as rigid fins. The results presented here agree with this view by showing that the contribution of undulating fins to propulsion efficiency is significantly larger than that of rigid fins.

Moral norm is the key

2020 ◽  
Vol 32 (8) ◽  
pp. 1823-1841 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Moral Norms ◽  
Green Products ◽  
Chinese Consumers ◽  
Content Type ◽  
The Relationship

PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

scholarly journals Promoting healthy foods in the new digital era: An experimental study on the effect of a popular versus fictitious ‘Insta-influencer’ on brand attitude and purchase intentions

2020 ◽  
Author(s):  
Frans Folkvord ◽  
Elze Roes ◽  
Kris Bevelander
Keyword(s):  
Experimental Study ◽  
Purchase Intention ◽  
Food Product ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Healthy Food ◽  
Parasocial Interaction ◽  
Healthy Foods ◽  
Digital Era

Abstract Background: Most studies on influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods. The present experimental study investigated whether a popular real versus fictitious social influencer is more successful in promoting healthy food products. In addition, we examined the role of parasocial interaction as an underlying mechanism of healthy food product endorsement. Methods: We used a randomized between-subject design with 154 participants (age: 24.0 years). Viewers’ product attitude and purchase intention were tested after exposure to an Instagram post by a popular social influencer (n = 77) or fictitious social influencer (n= 77).Results: Results showed that parasocial interaction mediated the relation between the type of social influencer and product attitude as well as purchase intention. Parasocial interaction was higher for participants exposed to the popular influencer compared to the fictitious influencer, leading to higher healthy food brand attitude and purchase intentions. Discussion: The findings showed that it is crucial for influencers to establish a warm personal relationship and connection with the their followers when promoting a healthy product successfully. We suggest that the promotion of healthy foods could be more successful in public health when using popular social influencers.

scholarly journals Machine Vision to Empower an Intelligent Personal Assistant for Assembly Tasks

2021 ◽  
pp. 447-462
Author(s):  
Matheus Talacio ◽  
Gustavo Funchal ◽  
Victória Melo ◽  
Luis Piardi ◽  
Marcos Vallim ◽  
...  
Keyword(s):  
Machine Vision ◽  
Personal Assistant ◽  
Intelligent Personal Assistant ◽  
Assembly Tasks
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