scholarly journals Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones

i-Perception ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 204166952110533
Author(s):  
David Ian Perrett ◽  
Reiner Sprengelmeyer

Fashion stylists advise clothing colours according to personal categories that depend on skin, hair and eye colour. These categories are not defined scientifically, and advised colours are inconsistent. Such caveats may explain the lack of formal tests of clothing colour aesthetics. We assessed whether observers preferred clothing colours that are linked to variation in melanin levels among White women. For this, we presented 12 women's faces: six with fair skin (relatively lower in melanin) and six with tanned skin (relatively higher in melanin). Across two experiments, observers ( N = 96 and 75) selected the colour (hue and saturation or hue and value) of simulated clothing that most suited the skin tone of each face. Observers showed strong preferences for red and blue hues, and in addition favoured ‘cool’ blue hues to match fair skin and ‘warm’ orange/red hues to match tanned skin. This finding suggests that skin tone can determine colour preferences for clothes.

2019 ◽  
Vol 4 (2) ◽  
pp. 259-296 ◽  
Author(s):  
Danielle Casarez Lemi ◽  
Nadia E. Brown

AbstractResearch on candidate evaluation has delved into questions of how voters evaluate women candidates, Black male candidates, as well as how candidates’ appearances may condition electoral opportunities. Combined, this scholarship has tended to focus on how race, gender, and skin tone privilege or undermine evaluations of Black male or White women candidates. We intervene to study Black women candidates and draw on research on colorism and Black women's hairstyles and ask: How does variation in skin tone and hairstyle affect Black voter evaluations of Black women candidates? We develop and test two hypotheses: the empowerment hypothesis and the internal discrimination hypothesis. We mostly find support for the latter. Importantly, we find that the interaction of dark skin and non-straight hair has mostly negative effects on Black men and women's trait evaluations, but a positive effect on Black women's willingness to vote for the candidate. Furthermore, this research shows that hair texture is an important aspect of responses to Black women candidates—hair is not just hair for Black women candidates. This research shows that understanding the effects of candidate appearance on voter behavior necessitates considering the intersection of racial and gender phenotypes.


1965 ◽  
Vol 8 (4) ◽  
pp. 323-347
Author(s):  
Robert Goldstein ◽  
Benjamin RosenblÜt

Electrodermal and electroencephalic responsivity to sound and to light was studied in 96 normal-hearing adults in three separate sessions. The subjects were subdivided into equal groups of white men, white women, colored men, and colored women. A 1 000 cps pure tone was the conditioned stimulus in two sessions and white light was used in a third session. Heat was the unconditioned stimulus in all sessions. Previously, an inverse relation had been found in white men between the prominence of alpha rhythm in the EEG and the ease with which electrodermal responses could be elicited. This relation did not hold true for white women. The main purpose of the present study was to answer the following questions: (1) are the previous findings on white subjects applicable to colored subjects? (2) are subjects who are most (or least) responsive electrophysiologically on one day equally responsive (or unresponsive) on another day? and (3) are subjects who are most (or least) responsive to sound equally responsive (or unresponsive) to light? In general, each question was answered affirmatively. Other factors influencing responsivity were also studied.


1964 ◽  
Vol 7 (4) ◽  
pp. 389-393 ◽  
Author(s):  
David C. Shepherd ◽  
Robert Goldstein ◽  
Benjamin Rosenblüt

Two separate studies investigated race and sex differences in normal auditory sensitivity. Study I measured thresholds at 500, 1000, and 2000 cps of 23 white men, 26 white women, 21 negro men, and 24 negro women using the method of limits. In Study II thresholds of 10 white men, 10 white women, 10 negro men, and 10 negro women were measured at 1000 cps using four different stimulus conditions and the method of adjustment by means of Bekesy audiometry. Results indicated that the white men and women in Study I heard significantly better than their negro counterparts at 1000 and 2000 cps. There were no significant differences between the average thresholds measured at 1000 cps of the white and negro men in Study II. White women produced better auditory thresholds with three stimulus conditions and significantly more sensitive thresholds with the slow pulsed stimulus than did the negro women in Study II.


Crisis ◽  
2014 ◽  
Vol 35 (4) ◽  
pp. 268-272
Author(s):  
Sean Cross ◽  
Dinesh Bhugra ◽  
Paul I. Dargan ◽  
David M. Wood ◽  
Shaun L. Greene ◽  
...  

Background: Self-poisoning (overdose) is the commonest form of self-harm cases presenting to acute secondary care services in the UK, where there has been limited investigation of self-harm in black and minority ethnic communities. London has the UK’s most ethnically diverse areas but presents challenges in resident-based data collection due to the large number of hospitals. Aims: To investigate the rates and characteristics of self-poisoning presentations in two central London boroughs. Method: All incident cases of self-poisoning presentations of residents of Lambeth and Southwark were identified over a 12-month period through comprehensive acute and mental health trust data collection systems at multiple hospitals. Analysis was done using STATA 12.1. Results: A rate of 121.4/100,000 was recorded across a population of more than half a million residents. Women exceeded men in all measured ethnic groups. Black women presented 1.5 times more than white women. Gender ratios within ethnicities were marked. Among those aged younger than 24 years, black women were almost 7 times more likely to present than black men were. Conclusion: Self-poisoning is the commonest form of self-harm presentation to UK hospitals but population-based rates are rare. These results have implications for formulating and managing risk in clinical services for both minority ethnic women and men.


2005 ◽  
Author(s):  
Larissa Schyrokyj ◽  
Julie Russ ◽  
Keith Maddox
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