Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry

2020 ◽  
pp. 204388692091043
Author(s):  
Kessara Kanchanapoom ◽  
Jongsawas Chongwatpol
Keyword(s):  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Health Center ◽  
Business Intelligence ◽  
Service Providers ◽  
Medical Center ◽  
Marketing Strategies ◽  
Natural Health ◽  
Marketing Analytics ◽  
Complementary And Alternative

This case is designed to illustrate the application of business intelligence and marketing analytics to making proper decisions in a competitor-oriented pricing environment. The case started when Dan, the director of a business analytics consulting firm, was assigned a big project: to help Panacée Medical Center, one of the leading service providers in complementary and alternative medicine industry, envisage possible marketing strategies in response to competitors’ recent moves that threatened the sales and marketing strategies of its business. The case is divided into three parts. Case A provided an overview of challenges Panacée was facing when one of its competitors, Beauty and Clinic, was about to offer full complementary and alternative medicine services with a newly renovated, 5-star, resort-type clinic and high-quality facilities and another competitor, Natural Health Center, planned to promote its recent investment in a new laboratory that met international standards at the upcoming Thailand Health & Wellness Expo. Case B focused on insights into customers through different analytical techniques. Case C implicitly outlined possible strategies that might be applicable to Panacée, especially when the services from both Beauty and Clinic and Natural Health Center were expected to be priced 5% to 25% below the established market price. Dan needed to decide which direction he needed to propose to Panacée’s top management, as the combination of low prices and premium services threatened the medical center and Panacée might lose as much as 30% of its forecast revenue next year.

scholarly journals Complementary and Alternative Medicine Use in Breast Cancer Patients at a Medical Center in Taiwan: A Cross-Sectional Study

2020 ◽  
Vol 19 ◽  
pp. 153473542098391
Author(s):  
Chieh-Ying Chin ◽  
Yung-Hsiang Chen ◽  
Shin-Chung Wu ◽  
Chien-Ting Liu ◽  
Yun-Fang Lee ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Cancer Patients ◽  
Medical Center ◽  
Cancer Center ◽  
Breast Cancer Patients ◽  
Cross Sectional ◽  
Cam Use ◽  
Complementary And Alternative

Background Complementary and alternative medicine (CAM) is becoming more common in medical practice, but little is known about the concurrent use of CAM and conventional treatment. Therefore, the aim was to investigate the types of CAM used and their prevalence in a regional patient cohort with breast cancer (BC). Methods BC patients were interviewed with a structured questionnaire survey on the use of CAM in southern Taiwan at an Integrative Breast Cancer Center (IBCC). The National Centre for Complementary and Integrative Health (NCCIH) classification was used to group responses. Over a period of 8 months, all patients receiving treatment for cancer at the IBCC were approached. Results A total of 106 BC patients completed the survey (response rate: 79.7%). The prevalence of CAM use was 82.4%. Patients who were employed, were receiving radiotherapy and hormone therapy, and had cancer for a longer duration were more likely to use CAM ( P < .05). Multivariate analysis identified employment as an independent predictor of CAM use (OR = 6.92; 95% CI = 1.33-36.15). Dietary supplementation (n = 69, 82.1%) was the type of CAM most frequently used, followed by exercise (n = 48, 57.1%) and traditional Chinese medicine (n = 29, 34.5%). The main reason for using CAM was to ameliorate the side effects of conventional therapies. Almost half (46.4%) of these CAM users did not disclose that they were using it in medical consultations with their physicians. Most chose to use CAM due to recommendations from family and friends. Conclusion A large portion of BC patients at the IBCC undergoing anti-cancer treatment courses used CAM, but less than half discussed it with their physicians. Given the high prevalence of CAM, it would be justifiable to direct further resources toward this service so that cancer patients can benefit from a holistic approach to their treatment.

scholarly journals Physicians' Attitudes Toward Complementary and Alternative Medicine and Their Knowledge of Specific Therapies: A Survey at an Academic Medical Center

2006 ◽  
Vol 3 (4) ◽  
pp. 495-501 ◽  
Author(s):  
Dietlind L. Wahner-Roedler ◽  
Ann Vincent ◽  
Peter L. Elkin ◽  
Laura L. Loehrer ◽  
Stephen S. Cha ◽  
...  
Keyword(s):  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Medical Center ◽  
Clinical Care ◽  
Academic Medical Center ◽  
Educational Interventions ◽  
Level Of Evidence ◽  
Web Based ◽  
Academic Medical ◽  
Complementary And Alternative

The purpose of this study was to evaluate the attitudes of physicians at an academic medical center toward complementary and alternative medicine (CAM) therapies and the physicians' knowledge base regarding common CAM therapies. A link to a Web-based survey was e-mailed to 660 internists at Mayo Clinic in Rochester, MN, USA. Physicians were asked about their attitudes toward CAM in general and their knowledge regarding specific CAM therapies. The level of evidence a physician would require before incorporating such therapies into clinical care was also assessed. Of the 233 physicians responding to the survey, 76% had never referred a patient to a CAM practitioner. However, 44% stated that they would refer a patient if a CAM practitioner were available at their institution. Fifty-seven percent of physicians thought that incorporating CAM therapies would have a positive effect on patient satisfaction, and 48% believed that offering CAM would attract more patients. Most physicians agreed that some CAM therapies hold promise for the treatment of symptoms or diseases, but most of them were not comfortable in counseling their patients about most CAM treatments. Prospective, randomized controlled trials were considered the level of evidence required for most physicians to consider incorporating a CAM therapy into their practice. The results of this survey provide insight into the attitudes of physicians toward CAM at an academic medical center. This study highlights the need for educational interventions and the importance of providing physicians ready access to evidence-based information regarding CAM.

scholarly journals Use of complementary and alternative medicine and factors affecting their use among Libyan children with rheumatic diseases at Tripoli Children's Hospital 2019

2021 ◽  
Vol 13 (1) ◽  
pp. 11-17
Author(s):  
Fawzea M Almsagi ◽  
Aisha Ben Rewen ◽  
Jamal S Meezogi ◽  
Mabruka M Zletni ◽  
Salmin K Shalmani ◽  
...  
Keyword(s):  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Rheumatic Diseases ◽  
Natural Health Products ◽  
Natural Health ◽  
Rheumatology Clinic ◽  
Factors Affecting ◽  
Health Products ◽  
University Degree ◽  
Complementary And Alternative

Background: Complementary and alternative medicine (CAM) is defined as a group of diverse medical and health care systems, practices, and products that are not presently considered as conventional medicine. Aim of the study: To determine the prevalence, types, and factors affecting use of complementary and alternative medicine among Libyan children with rheumatic diseases. Methodology: A descriptive cross-sectional study was conducted in rheumatology clinic at Tripoli Children's Hospital, in which parents of children with different rheumatic diseases were interviewed by using a pre formed questionnaire at their routine visits. Data were managed and analyzed by SPSS data base (version 19). Result: Of 103 interviewed parents, 71(69%) were mothers with mean age of 41.21 years, 39% of whom had a university degree, and 50% of whom were employed. 31% were fathers with mean age of 47.7 years, 74% of whom were employed and 38% of whom had a university degree. 65\103(63%) of parents were living outside Tripoli. Majority of patients were females (75%) with a mean age of 12.8 years, 95% of the patients living with both their father and mother together. 63% of patients had juvenile idiopathic arthritis. Overall, 83% of patients were CAM users, 77% of theme was females and 65% had been diagnosed as JIA. The most frequently used CAM were Natural health products (69.8%) as honey and Meringa. Almost all CAM users (96.5%) did not change or stop their conventional therapy nor did they deviate from their scheduled visits in the rheumatology clinic. Conclusion & recommendation: CAM use was common among patients followed in the pediatric rheumatology clinic; Natural health products were the most commonly used CAM. Very little is known about the benefits or potential harms of CAM despite its widespread use. Education and counseling programs to patients and parents about CAM use can help in the management of such chronic diseases.

Nurses’ Knowledge and Treatment Beliefs: Use of Complementary and Alternative Medicine for Pain Management

2019 ◽  
Vol 37 (3) ◽  
pp. 248-259 ◽  
Author(s):  
Nicole J. Brewer ◽  
Stephanie L. Turrise ◽  
Yeoun Soo Kim-Godwin ◽  
Richard S. Pond
Keyword(s):  
Pain Management ◽  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Online Survey ◽  
Medical Center ◽  
Educational Interventions ◽  
Further Education ◽  
Treatment Beliefs ◽  
Nurses Knowledge ◽  
Complementary And Alternative

Purpose: To examine the relationship between nurses’ knowledge, attitudes, and beliefs about medicines, in general, and complementary and alternative medicine (CAM) and identify the predictors of referrals for pain management. Method: This descriptive, correlational study utilized an online survey to collect data from direct care nurses at a large medical center in southeastern United States. The online survey consisted of the Complementary and Alternative Medicines and Beliefs Inventory (CAMBI), the Beliefs about Medicine Questionnaire, and four open-ended questions. Referral data were obtained from the Information Management Department at this medical center. Results: Among the 218 nurses who completed the survey (15.12%), majority (85%) supported CAM use, but only 32% reported utilizing CAM therapies with patients. Medical surgical, emergency department, and perioperative nurses scored higher on their CAMBI total score and were more likely to refer for CAM therapies when compared with intensive care unit nurses. Conclusions: Beliefs about CAM specifically were not related to referrals for CAM therapies. This study suggests the need for further education on the nurse’s role in CAM usage. Understanding the link between nurses’ knowledge, attitudes, and treatment beliefs and their relationship to CAM usage provides direction for future educational interventions.

Use of Complementary and Alternative Medicine in Children With Tourette Syndrome

2020 ◽  
Vol 35 (8) ◽  
pp. 512-516 ◽  
Author(s):  
Himadri Patel ◽  
KieuHanh Nguyen ◽  
Erik Lehman ◽  
Gayatra Mainali ◽  
Laura Duda ◽  
...  
Keyword(s):  
Side Effects ◽  
Herbal Medicine ◽  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Tourette Syndrome ◽  
Medical Center ◽  
Penn State ◽  
Cam Use ◽  
Pharmacologic Treatments ◽  
Complementary And Alternative

Introduction: Tourette syndrome is a neuropsychiatric condition defined by motor and phonic tics with onset in childhood. Many families have concerns regarding potential side effects of pharmacologic treatments, and often have difficulty accessing comprehensive behavioral intervention for tics. Patients and caregivers may turn to complementary and alternative medicine (CAM) as they perceive these as “natural” and therefore “safe.” Although there are anecdotal reports of an increased use of CAM in Tourette syndrome patients, the exact prevalence is unknown. Objective: The purpose of this study was to identify commonly used CAM therapies for children with Tourette syndrome at Penn State Hershey Medical Center. Methods: A questionnaire was administered to the caregivers of children (<18 years old) via telephone. The data pertaining to demographics, type of CAM use, duration of use, adverse effects, and caregiver’s perception of the effectiveness were collected. Results: A total of 110 patients participated in this survey. When inquired about the different CAM methods, 69.1% of the participants reported using 1 or more CAM therapies, and 58% of those who used CAM informed the doctor about their use. Ninety-three percent of those who used CAM therapy reported a decrease in tic frequency. The most commonly used CAM therapies were stress management (44.6%), herbal medicine (18.2%), homeopathy (12.7%), and meditation (9.1%). In total, 46% of the participants said that CAM helped more than medication. Conclusion: The majority of patients interviewed were using CAM therapies, and a significant portion reported benefit greater than medication. More than half of all participants discussed CAM therapies with their physicians, and 63% of participants felt that their physicians would support their use of CAM therapies.

Sign in / Sign up

Export Citation Format

Share Document