Teaching user-friendly web design: A case study on Zillow.com in the real estate industry

2021 ◽  
pp. 204388692110022
Author(s):  
Barbara A Manko
Keyword(s):  
Real Estate ◽  
Web Design ◽  
Ease Of Use ◽  
Real Estate Industry ◽  
The Real ◽  
The Real Estate ◽  
Using Data ◽  
Portal Website ◽  
User Friendly ◽  
User Knowledge

When designing websites and planning marketing concepts, students need to understand how to create an experience that is user-friendly in order to build traffic over time. Users want a website that is both intuitive and informative, while simultaneously providing an ultra-efficient search experience. They want information that is essential and specific to them, for their own precise needs and purposes. The key to designing a successful interface is to meet the user’s expectations of finding a suitable fact, product, or service expeditiously. Examining the case of Zillow.com, a highly successful real estate portal website, provides students with an effective example of underlying web design principles, such as user knowledge, ease of navigation, content adjustment, and the site’s fit within the digital marketplace. Zillow.com exemplifies incredible ease of use through various aspects of superior web design, such as the accessibility and functionality of both of the top menu and submenu links and the ability to filter search results using data fields with key requirements, leading to instant, valuable results. By looking at what Zillow has done right, students can glean a set of best practices in web design that not only apply to the real estate industry, but can be translated broadly across websites in all industries.

scholarly journals An examination of the e-commerce technology drivers in the real estate industry

2018 ◽  
Vol 16 (4) ◽  
pp. 468-481 ◽  
Author(s):  
Ghaith M. Al Abdallah ◽  
Azzam A. Abou-Moghli ◽  
Ahmed H. Al-Thani
Keyword(s):  
Real Estate ◽  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Real Estate Industry ◽  
Perceived Ease Of Use ◽  
The Real ◽  
The Real Estate ◽  
Positive Direct

This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, perceived ease of use, anchor factors, adjustment factors and cognitive instrumental variables and their effect on e-commerce adoption in real estate industry in Qatar. The study adopted a descriptive methodology and quantitative research design utilizing survey strategy. 350 filtered and screened questionnaires that were retrieved from the Quota sample from 59 real estate firms operating in Qatar were analyzed using AMOS. The results indicate that all the dependent variables have significant relationship with e-commerce adoption indicating that the original model used was a good fit, accounting for a large percentage of the variance associated with e-commerce adoption. However, the results also show that only perceived usefulness and anchor variables have positive direct effect on e-commerce adoption; perceived ease of use, adjustment variables and cognitive instrumental factors have notable indirect effect on e-commerce adoption.

Study on Business Integration Strategy for Real Estate Development

2013 ◽  
Vol 838-841 ◽  
pp. 3135-3141
Author(s):  
Yi Yong Lin ◽  
You Song Wang
Keyword(s):  
Real Estate ◽  
Cost Model ◽  
Market Competition ◽  
Business Management ◽  
Real Estate Industry ◽  
The Real ◽  
Real Estate Enterprise ◽  
The Real Estate ◽  
Management Capacity ◽  
Product Optimization

Based on the features of the real estate industry, a cost model was established for analyze integration strategies. The analysis results show that a real estate enterprise should give a priority to integration of the business activities, of which the costs themselves are not large but which will greatly influence the whole project and other development business activities; and that the integration in a real estate enterprise is influenced by the product optimization degree, the business management capacity, and the degree of market competition. The integration in the real estate industry is influenced by the product optimization degree and the business management capacity, but it has nothing to do with the degree of market competition.

scholarly journals Research on the Influence of Real Estate Development on Private Investment: A Case Study of China

2018 ◽  
Vol 10 (8) ◽  
pp. 2659 ◽  
Author(s):  
Jiangtao Li ◽  
Jianyue Ji ◽  
Huiwen Guo ◽  
Lei Chen
Keyword(s):  
Real Estate ◽  
Generalized Method Of Moments ◽  
Private Investment ◽  
Medium Size ◽  
Real Estate Development ◽  
Real Economy ◽  
Real Estate Industry ◽  
The Real ◽  
The Real Estate ◽  
Investment In China

Private investment in China, as a developing country, is an important source of financing for Chinese SMEs (Small and Medium-Size Enterprises) and has played a major role in the development of the real economy. However, in 2016, the growth rate of private investment in China dropped from 10.18% to 3.17%, which had a significant impact on the real economy. At the same time, China’s real estate market has developed rapidly, attracting a large number of capital inflows. The relationship between real estate development and private investment in China is worth considering. This study first, theoretically analyzes the influence mechanism of real estate industry on private investment, pointing out that within a modest development range, the development of real estate industry can promote private investment through the industrial linkage, urbanization, and balance sheet effects, but when real estate is overdeveloped, it has an inhibitory effect on private investment through vampire effect, raising costs and reducing demand effect. In other words, real estate has different effects on private investment in different developmental periods. Therefore, there is a non-linear relationship between the two variables. Second, the relevant provincial panel data of 31 provinces in mainland China from 2003 to 2015 were selected. Using the dynamic panel system Generalized Method of Moments (GMM), this study estimated the correlation between real estate development and private investment. The empirical results showed that the development of the real estate industry has a significant impact on the level of private investment; the two showing an “inverted U-shaped” relationship. At present, in some provinces in China, the real estate industry has exceeded the inverted U-shaped threshold. To boost the vitality of private investment in promoting real economic growth, the development of the real estate industry should be restricted, and house prices should be properly regulated.

The Change of Real Estate Enterprises' Strategic Plan under New Situation

2012 ◽  
Vol 174-177 ◽  
pp. 3393-3396
Author(s):  
Jing Zhang ◽  
Ming Yue Hu ◽  
Ying Peng
Keyword(s):  
Real Estate ◽  
External Environment ◽  
Current Situation ◽  
Great Change ◽  
Real Estate Industry ◽  
Environment Factors ◽  
The Real ◽  
The Real Estate ◽  
Real Estate Enterprises ◽  
New Situation

Government strictly regulates real estate industry by a series of policy recently. Because of the great change of polices, the real estate industry was taken a big knock. In order to find out the solution of real estate enterprises keep developing under new situation. By analyzing the external environment factors of real estate enterprises, the study deduces that the change of real estate enterprises’ strategy plane is inevitable. Elaborate the current situation of real estate enterprises from five aspects of strategy plane, and make a conclusion that how to change it. Therefore, ensure that real estate enterprises could avoid policies risk, and keep developing.

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