scholarly journals Beyond Big Bird, Binders, and Bayonets: Humor and Visibility Among Connected Viewers of the 2012 US Presidential Debates

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876120 ◽  
Author(s):  
Kevin Driscoll ◽  
Alex Leavitt ◽  
Kristen L. Guth ◽  
François Bar ◽  
Aalok Mehta
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Mixed Methods ◽  
Positive Relationship ◽  
Presidential Debates ◽  
Mixed Methods Approach ◽  
Political Actors

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not only was humor widespread in the discourse of connected viewers, but humorous messages enjoyed greater overall visibility. These findings suggest a strategic use of humor by political actors seeking greater shares of attention on social media.

Exploring #nofilter Images When a Filter Has Been Used

2017 ◽  
Vol 9 (1) ◽  
pp. 54-63 ◽  
Author(s):  
Sara Santarossa ◽  
Paige Coyne ◽  
Sarah J Woodruff
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Mixed Methods ◽  
Text Analysis ◽  
Descriptive Analysis ◽  
Content Category ◽  
Mixed Methods Approach ◽  
Coding Scheme ◽  
Photo Editing ◽  
To Receive

Many social media users rely on photo editing techniques in order to receive more positive attention (i.e., likes/comments) online. This study used a mixed methods approach to conduct a descriptive analysis of #nofilter use by Instagram users. By using #nofilter users are making a point that they did not edit/manipulate their images. Of particular interest were those who used #nofilter but did filter their images. A text analysis of 18,366 images was conducted using Netlytic, reveling the largest content category as ‘appearance'. A content analysis was used to examine authors of #nofilter images whom did use a filter, and photo-coding scheme for this group of images was implemented. Of 18,366 images collected that used #nofilter, 12% (N=1630) did in fact use a filter. Listwise deletions were conducted and 1344 images remained. Results suggest the majority of accounts were personal, and belonged to females and of the images, majority had people in them. People using #nofilter do in fact filter their images and research into the reasons for deceit on social media is needed.

Who Creates Microtransactions : The Production Context of Video Game Monetization

2021 ◽  
Author(s):  
Lies van Roessel ◽  
Jan Švelch
Keyword(s):  
Content Analysis ◽  
Mixed Methods ◽  
Data Analysis ◽  
Frequency Analysis ◽  
Video Game ◽  
Job Descriptions ◽  
Structured Interviews ◽  
Game Development ◽  
Mixed Methods Approach ◽  
Roles And Responsibilities

Despite a growing academic interest in in-game monetization, much less attention has been paid to the production context of microtransactions. With this chapter, we aim to address this gap by focusing on the roles and responsibilities related to video game monetization. We answer the titular question of this chapter using a mixed methods approach, combining semi-structured interviews, content analysis of job descriptions, and frequency analysis of in-game credits. Results suggest that monetization responsibilities are both being integrated into various existing roles, including game designers or product managers, but also spawn new dedicated roles of monetization specialists. Monetization as a game development task is closely related to data analysis and only inconsistently appears in in-game credits.

scholarly journals What’s All the Chatter? A Mixed-Methods Analysis of Emergency Physicians’ Tweets

2019 ◽  
Vol 21 (1) ◽  
pp. 26-32 ◽  
Author(s):  
Jeff Riddell ◽  
Alisha Brown ◽  
Lynne Robins ◽  
Rafae Nauman ◽  
Jeanette Yang ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Mixed Methods ◽  
Qualitative Analysis ◽  
Community Of Practice ◽  
Emergency Physicians ◽  
Shared Resources ◽  
Qualitative And Quantitative ◽  
Quantitative Analyses ◽  
Educational Delivery

Introduction: Twitter is growing in popularity and influence among emergency physicians (EP), with over 2200 self-identified EP users. As Twitter’s popularity has increased among EPs so too has its influence. While there has been debate about the value of Twitter as an effective educational delivery tool, little attention has been paid to the nature of the conversation occurring on Twitter. We aim to describe how influential EPs use Twitter by characterizing the language, purpose, frequencies, content, and degree of engagement of their tweets. Methods: We performed a mixed-methods analysis following a combined content analysis approach. We conducted qualitative and quantitative analyses of a sample of tweets from the 61 most influential EPs on Twitter. We present descriptive tweet characteristics and noteworthy themes. Results: We analyzed 1375 unique tweets from 57 unique users, representing 93% of the influential Twitter EPs. A majority of tweets (1104/1375, 80%) elicited some response in the form of retweets, likes, or replies, demonstrating community engagement. The qualitative analysis identified 15 distinct categories of tweets. Conclusion: Influential EPs on Twitter were engaged in largely medical conversations in which most messages generated some form of interaction. They shared resources and opinions while also building social rapport in a community of practice. This data can help EPs make informed decisions about social media engagement.

scholarly journals Ethical misconduct by registered physiotherapists in South Africa (2007–2013): A mixed methods approach

2015 ◽  
Vol 71 (1) ◽  
Author(s):  
Willem A. Hoffmann ◽  
Nico Nortjé
Keyword(s):  
South Africa ◽  
Content Analysis ◽  
Mixed Methods ◽  
Data Analysis ◽  
Qualitative Content Analysis ◽  
Epidemiological Data ◽  
Unethical Conduct ◽  
Mixed Methods Approach ◽  
Ethical Misconduct ◽  
Patient Consent

Background: The role of ethics in a medical context is to protect the interests of patients. Thus,it is critically important to understand the guilty verdicts related to professional standard breaches and ethics misconduct of physiotherapists.Aim: To analyse the case content and penalties of all guilty verdicts related to ethics misconduct against registered physiotherapists in South Africa.Methods: A mixed methods approach was followed consisting of epidemiological data analysis and qualitative content analysis. The data documents were formal annual lists (2007–2013) of guilty verdicts related to ethical misconduct. Quantitative data analysis focused on annual frequencies of guilty verdicts, transgression categories and the imposed penalties. Qualitative data analysis focused on content analysis of the case content for each guilty verdict.Results: Relatively few physiotherapists (0.05%) are annually found guilty of ethical misconduct. The two most frequent penalties were fines of R5000.00 and fines of R8000.00–R10 000.00. The majority of transgressions involved fraudulent conduct (70.3%), followed by performance of procedures without patient consent (10.8%). Fraudulent conduct involved issuing misleading, inaccurate or false medical statements, and false or inaccurate medical aid scheme claims.Conclusion: Unethical conduct by physiotherapists in South Africa occurs rarely. The majority of penalties imposed on sanctioned physiotherapists were monetary penalties.

scholarly journals Engaging customers through user-and company-generated content on CSR

2019 ◽  
Vol 23 (3) ◽  
pp. 339-372 ◽  
Author(s):  
Alberto Badenes-Rocha ◽  
Carla Ruiz-Mafé ◽  
Enrique Bigné
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Hotel Industry ◽  
User Generated Content ◽  
Customer Engagement ◽  
Content Type ◽  
Mixed Methods Approach ◽  
Customer Perceptions ◽  
Customer Trust ◽  
The Impact

Purpose This study aims to analyze the role of corporate social responsibility (CSR) customer perceptions, customer–company identification and customer trust on customer engagement (CE), paying special attention to the moderating effects of two types of social media communication, firm-generated content and user-generated content. Design/methodology/approach The study uses a mixed-methods’ approach. First, a single-factor experiment using Twitter posts as stimuli with 227 hotel guests. The structural model was analyzed using SmartPLS 3.2.7. Second, structured in-depth interviews were undertaken with three hotel industry experts to complement the conclusions of the quantitative study. Findings The results show that when a customer trusts a hotel and identifies with its corporate values, CSR tweets generate CE toward the hotel. CSR communications made by customers reinforce the impact of CSR tweets on customer trust more than CSR tweets posted by hotels. Hotel industry experts give insights to explain these results in different types of hotels. Practical implications CSR communications made through Twitter affect customers’ perceptions of a hotel’s CSR activities and customer trust in hotels, especially if they originate from a source external to the company. This result can be of use for hotel managers who have not previously given importance to active CSR communications or the interactivity of social media. Originality/value The authors show the moderating effect of user-generated content in the relationship between CSR customer perceptions and customer trust, thus contributing to the research into the effectiveness of social media. They use a mixed-methods’ approach to increase the validity of the results.

Responding Effectively to Customer Feedback on Twitter: A Mixed Methods Study of Webcare Styles

2020 ◽  
Author(s):  
Matteo Fuoli ◽  
Isobelle Clarke ◽  
Viola Wiegand ◽  
Hendrik Ziezold ◽  
Michaela Mahlberg
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Word Of Mouth ◽  
Negative Word ◽  
Affective Style ◽  
Mixed Methods Approach ◽  
Customer Complaints ◽  
Effective Strategies ◽  
Customer Feedback ◽  
Corporate Social

Abstract Social media offer an unprecedented opportunity for companies to interact more closely with customers and market their products and services. But social media also present reputational risks as negative word-of-mouth can spread more quickly and widely through these platforms than ever before. This study investigates how companies respond to customer complaints on Twitter. We propose an innovative mixed methods approach (i) to identify the key features that mark the styles used by a sample of companies in their replies to customers and (ii) to determine the most effective strategies for responding to complaints. Our results reveal that an affective style, expressed through devices such as stance markers, emphatics, and amplifiers, elicits the most positive response from complainants, regardless of the formality of the message. The study advances our understanding of the features and effects of corporate social media discourse. It also provides business communication practitioners with linguistically grounded insights that can inform the development of appropriate strategies for dealing with negative word-of-mouth online.

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media

2018 ◽  
Vol 44 (4) ◽  
pp. 562-573 ◽  
Author(s):  
Brian G. Smith ◽  
Staci B. Smith ◽  
Devin Knighton
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Mixed Methods Approach

scholarly journals Evaluating the national multisite implementation of dialectical behaviour therapy in a community setting: A mixed methods approach

2020 ◽  
Author(s):  
Daniel Flynn ◽  
Mary Joyce ◽  
Conall Gillespie ◽  
Mary Kells ◽  
Michaela Swales ◽  
...  
Keyword(s):  
Content Analysis ◽  
Mixed Methods ◽  
National Level ◽  
Team Leader ◽  
Barriers And Facilitators ◽  
Evidence Based ◽  
Community Settings ◽  
Team Leaders ◽  
Implementation Framework ◽  
Mixed Methods Approach

Abstract Background: The implementation of evidence-based interventions for borderline personality disorder in community settings is important given that individuals with this diagnosis are often extensive users of both inpatient and outpatient mental health services. Although work in this area is limited, previous studies have identified facilitators and barriers to successful DBT implementation. This study seeks to expand on previous work by evaluating a coordinated implementation of DBT in community settings at a national level. The Consolidated Framework for Implementation Research (CFIR) [1] provided structural guidance for this national level coordinated implementation. Methods: A mixed methods approach was utilised to explore the national multi-site implementation of DBT from the perspective of team leaders and therapists who participated in the coordinated training and subsequent implementation of DBT. Qualitative interviews with DBT team leaders (n = 8) explored their experiences of implementing DBT in their local service and was analysed using content analysis. Quantitative surveys from DBT therapists (n = 74) examined their experience of multiple aspects of the implementation process including orienting the system, and preparations and support for implementation. Frequencies of responses were calculated. Written qualitative feedback was analysed using content analysis. Results: Five themes were identified from the interview data: team formation, implementation preparation, client selection, service level challenges and team leader role. Participants identified team size and support for the team leader as key points for consideration in DBT implementation. Key challenges encountered were the lack of system support to facilitate phone coaching and a lack of allocated time to focus on DBT. Implementation facilitators included having dedicated team members and support from management. Conclusions: The barriers and facilitators identified in this study are broadly similar to those reported in previous research. Barriers and facilitators were identified across several domains of the CFIR and are consistent with a recently published DBT implementation Framework [2]. Future research should pay particular attention to the domain of characteristics of individuals involved in DBT implementation. The results highlight the importance of a mandated service plan for the coordinated implementation of an evidence-based treatment in a public health service.Trial Registration: ClinicalTrials.gov ID: NCT03180541; Registered June 7th 2017 ‘retrospectively registered’

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