Social Media + Society
Latest Publications


TOTAL DOCUMENTS

798
(FIVE YEARS 318)

H-INDEX

26
(FIVE YEARS 4)

Published By Sage Publications

2056-3051, 2056-3051

2022 ◽  
Vol 8 (1) ◽  
pp. 205630512110690
Author(s):  
Kelley Cotter ◽  
Julia R. DeCook ◽  
Shaheen Kanthawala

During the onset of the COVID-19 pandemic, various officials flagged the critical threat of false information. In this study, we explore how three major social media platforms (Facebook, Twitter, and YouTube) responded to this “infodemic” during early stages of the pandemic via emergent fact-checking policies and practices, and consider what this means for ensuring a well-informed public. We accomplish this through a thematic analysis of documents published by the three platforms that address fact-checking, particularly those that focus on COVID-19. In addition to examining what the platforms said they did, we also examined what the platforms actually did in practice via a retrospective case study drawing on secondary data about the viral conspiracy video, Plandemic. We demonstrate that the platforms focused their energies primarily on the visibility of COVID-19 mis/disinformation on their sites via (often vaguely described) policies and practices rife with subjectivity. Moreover, the platforms communicated the expectation that users should ultimately be the ones to hash out what they believe is true. We argue that this approach does not necessarily serve the goal of ensuring a well-informed public, as has been the goal of fact-checking historically, and does little to address the underlying conditions and structures that permit the circulation and amplification of false information online.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110554
Author(s):  
Elnaz Parviz ◽  
Cameron W. Piercy

Social networking sites (SNSs) allow individuals to establish and maintain a variety of relationships as well as share different aspects of their identity by expressing their views on numerous topics, including politics. SNS also come with perceived interpersonal risks and benefits tied to sharing with a collapsed networked audience. Using a nationally representative sample of US social media users ( N = 2,873) from 2016, this study investigated how perceived network characteristics influence people’s decision to engage in online political expression on three platforms: Facebook, Twitter, and Instagram. Findings indicate that perceived ideological homophily with the audience on an SNS and past use of privacy management settings both predict how much individuals post about politics on Facebook and Twitter, but not on Instagram. On Instagram, Black Americans were significantly more likely to engage in online political expression. On Facebook and Twitter, older Americans engaged in more political expression, and across all platforms, perceptions that political discussion online is uncivil were negatively associated with political expression.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110638
Author(s):  
Catherine Buerger

This article examines the Facebook group #jagärhär, a Sweden-based collective of thousands of people who have made a regular practice of responding en masse to what they regard as hateful comments online. #jagärhar is one of the largest and best-organized collective efforts to respond directly to hatred online anywhere in the world. Drawing on data collected through ethnographic observation and interviews, the article explores two primary research questions: (1) how do the external counterspeech actions of group members work to counter hatred (and, sometimes, misinformation)? and (2) how do the internal practices of the group keep members engaged? I argue that instead of focusing their work on preventing future hateful speech (presumably by changing the minds or incentives of those who post it), #jagärhär members fight against its effects—attempting to lessen the impact of the hateful speech by hiding it in the comment threads, speaking to the “movable middle” rather than those posting hatred, and encouraging more counterspeech against it.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110528
Author(s):  
Emőke-Ágnes Horvát ◽  
Eszter Hargittai

Communication has long been concerned with people’s media repertoires, yet little of this approach has extended to the combination of social media platforms that people use. Despite their considerable popularity, research has found that people do not select into the use of social network sites (SNSs) randomly, which has implications for both whose voices are represented on them and where messaging can reach diverse people. While prior work has considered self-selection into one SNS, in this article we ask: how are different SNSs linked by user base? Using national survey data about 1,512 US adults’ social media uses, we build networks between SNSs that connect SNS pairs by user base. We examine patterns by subgroups of users along the lines of age, gender, education, and Internet skills finding considerable variation in SNS associations by these variables. This has implications for big data analyses that depend on data from particular social media platforms. It also offers helpful lessons for how to reach different population segments when trying to communicate to diverse audiences.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110629
Author(s):  
Heather Hensman Kettrey ◽  
Alyssa J. Davis ◽  
Jessica Liberman

Hashtag feminism exists in a time of postfeminist contradictions marked by the simultaneous existence of popular feminism and popular misogyny. In one such contradiction, popular feminism has led women to expect the successful negotiation of sexual consent, while popular misogyny permits the circulation of traditional sexual scripts that disregard the necessity of consent. In this study, we analyze messages conveyed through digitized narratives of sexual consent posted on Tumblr, a social media site that is popular among feminist activists, to identify the ways that users construct meaning around the dissonance between expectations for consent and the inequalities that inhibit its negotiation. We specifically explore whether hashtag feminism navigates postfeminist contradictions in a way that simultaneously calls out misogyny and calls on feminism. We find that the Tumblr posts in our sample did both, albeit in a manner that failed to offer tangible solutions to the problem at hand. Calls on feminism were largely limited to tagging feminist allies and recirculating existing feminist campaigns. Thus, we argue that the hashtag ultimately became a handoff to a larger feminist abstraction. Future research should explore conditions under which activists link tangible issues, actors, and agendas to an otherwise abstract popular feminism.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110597
Author(s):  
Andrés Scherman ◽  
Sebastian Rivera

In this article, we explore the relationship between social media use and participation in protests in Chile. In October 2019, Chile faced the most massive protests since the country’s return to democracy. Due to its magnitude, the media and analysts refer to this process as the “social outburst.” Although these protests engaged broad sectors of the population, most of the protesters were young people. Using a probabilistic and face-to-face survey applied to young people aged 18-29 years, we find that the only social media platform associated with participation in protests was Facebook. Our analysis also shows the importance of the specific activities that people engage in social media. Taking part in political activities on social media is strongly associated with attending protests but using social media platforms to get information or share common interests with other users is not. Furthermore, we examine whether social media has an indirect impact on participation through interpersonal conversation. The results show that Instagram—one of the most popular social media platforms among young Chileans—spurs interpersonal conversation, which in turn increases the likelihood of participating in protests. Our findings suggest that social media still plays a role in shaping people’s political behavior despite changes in the social media environment and in social media consumption patterns.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110634
Author(s):  
Svetlana S. Bodrunova ◽  
Ivan S. Blekanov

YouTube-based discussions are a growing area of academic attention. However, we still lack knowledge on whether YouTube provides for forming critical publics in countries with no established democratic tradition. To address this question, we study commenting to Belarusian oppositional YouTube blogs in advance of the major wave of Belarusian post-election protests of 2020. Based on the crawled data of the whole year of 2018 for six Belarusian political videoblogs, we define the structure of the commenters’ community, detect the core commenters, and assess their discourse for aggression, orientation of dialogue, direction of criticism, and antagonism/agonism. We show that, on Belarusian YouTube, the commenters represented a genuine adversarial self-critical public with cumulative patterns of solidarity formation and find markers of readiness for the protest spillover.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110629 ◽  
Author(s):  
María Antonia Paz ◽  
Ana Mayagoitia-Soria ◽  
Juan-Manuel González-Aguilar

Political polarization in Spain has been aggravated by a left-wing coalition government and the rise of the extreme right in the context of health and economic crisis created by COVID-19. This article delves into the collective story that memes offer of this context and aims to establish a categorization that can be used for comparison with other countries. We carried out a content analysis of 636 Spanish political memes published on Twitter throughout 2020. Current affairs were taken into account, as well as the frame, and rhetorical elements, references to popular culture, and symbols. We also took into consideration the objectives of the message and the presence of offensive content. We demonstrate that these memes do not play a subversive role, but rather contribute to the polarization and fragmentation of the digital public, echoing the existing ideological confrontation. They do not deliver new ideas, but only reproduce expressions and disqualifications already existing in the society, although the disinhibition of anonymity magnifies the intensity. Current affairs are an excuse to convey ideological position, and political communication becomes more emotional. There are no significant differences in terms of political polarization between left and right, and criticism toward politicians is mainly of personal and moral nature. Hate speech on other social media appears in these cultural creations, highlighting the misogyny toward women politicians regardless of their political party. The rhetorical and expressive resources are adapted to this confrontation, and there is little innovation because it is subject to the understanding of the message.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110634
Author(s):  
Jennifer Stromer-Galley ◽  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sarah E. Bolden ◽  
Brian McKernan

Political campaigns have a temporal nature, which means that the strategic environment shapes the nature of candidate communication, especially the stages of campaigning—from surfacing to the general election. As social media platforms have matured and political campaigns have normalized their use of those platforms in this decade, this study examines the 2016 and 2020 US presidential campaign communication on Facebook and Twitter using data from the Illuminating project at Syracuse University. Our objective is to explore how the stages of the campaign cycle shape political communication. We also explore social media platforms as additional factors. Moreover, given the distinct and anti-normative communication style of Donald Trump, we examine whether his communication is an outlier relative to his competition in the primaries and the general election, and while a challenger in 2016 and an incumbent in 2020. Our results suggest that campaign messaging changes over the stages of the campaign, with candidates more likely to advocate for themselves during the crowded primaries, and then engage in high volumes of calls to action in the general election. The 2016 posts were substantially more attack-focused than in 2020. There is some evidence to suggest that the global pandemic affected the ways in which campaigns used their social media accounts. Of note, campaigns seem to heavily rely on Facebook for all types of strategic communication, even as the academic community primarily analyzes Twitter. Finally, Trump’s sum-total of his discourse is less negative than Clinton’s in 2016 and more advocacy-focused, overall.


2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110649
Author(s):  
Jiyoung Ydun Kim ◽  
Riccardo Fusaroli ◽  
Han Woo Park ◽  
Anja Bechmann

Communication is increasingly taking place in Facebook Groups around the world. Yet, we have little scientific knowledge of Facebook Groups at scale, especially the extent to which general systemic gendering is a pattern in participation in such groups. This knowledge deficit is problematic for digitalized and data-driven democratic societies. Therefore, this article aims to investigate gender differences in open, closed, and secret Facebook Groups. The study relies on a unique large-scale Facebook Group dataset from a sample that reflects the gender of Facebook users and the Facebook Groups they belong to in both Denmark and South Korea. By applying Bayesian models and developing a notion of participation that consists of both structural and actual participation, the study finds that the relation between country, gender, and participation is strongly modulated by gender differences. Females are more engaged than males in Denmark, while the opposite is true for South Korea. In both countries, privacy affects females’ participation more than males’. This article contributes to the field by presenting new large-scale findings that explore gender differences on three levels of Facebook Group privacy settings (open, closed, and secret) in a hitherto understudied communication space and, by doing so, it highlights the importance of privacy and country in predicting systemic gendering.


Sign in / Sign up

Export Citation Format

Share Document