Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model

2021 ◽  
pp. 231971452110327
Author(s):  
Zaheer Ahmed Khan ◽  
Hyder Kamran ◽  
Ermal Bino ◽  
Mudassar Mahmood
Keyword(s):  
Purchase Intention ◽  
Research Study ◽  
Psychological Impact ◽  
Moderating Effect ◽  
Primary Data ◽  
Future Research ◽  
Female Consumers ◽  
Emotional Appeal ◽  
Study Support ◽  
Key Aspects

The visibility, information, emotional appeal and practicability (VIEW) model describes the major dimensions of the package to influence the intention to purchase. The main objective of the research study was to analyse the effect of the elements of the VIEW model to purchase under the moderating effect of familiarity with the brand. Using convenience sampling, primary data were collected by a self-administered questionnaire of 252 female consumers in Oman. The results of the statistical analysis indicated that three elements of the VIEW model (i.e., visibility, emotional appeal and workability) significantly affected the purchase intention, and printed information did not influence purchase intention. The moderating effect of brand familiarity on the relationship between the elements of the VIEW model and the intended purchase was not significant. Overall, the results of the study support the theory that packaging and aesthetics have an exceptional role in promoting consumer purchasing intentions. The results of the research study highlight the key aspects of cosmetics marketing in Oman and guide marketers on the effects of VIEW’s psychological impact. Consequently, the findings of this research study will inform future research studies to explore the phenomenon under the influence of other variables.

scholarly journals Transition towards Sustainability: Adoption of Eco-Products among Consumers

2019 ◽  
Vol 11 (16) ◽  
pp. 4308 ◽  
Author(s):  
Jana Hojnik ◽  
Mitja Ruzzier ◽  
Maja Konečnik Ruzzier
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Environmental Responsibility ◽  
Future Research ◽  
Extensive Literature ◽  
Female Consumers ◽  
Managerial Implications ◽  
The Relationship

Transition to sustainability is a long-term challenge which should also actively engage consumers, as consumption causes environmental stress. In order to understand how consumers adopt eco-products, we conducted an extensive literature review of green consumerism and presented findings of 47 previous research works. In addition, this study’s aim was to explore whether consumers remain only concerned about the environment or whether they actually make a difference. Moreover, we examined gender differences. Because the relationship between consumers’ environmental concern and purchase intention is not straightforward, we aimed to explore the effect of consumers’ environmental concern on their purchase intention. The purpose of this paper was to explore how consumers’ familiarity with and consciousness of eco-products and their perceived sense of environmental responsibility mediate the relationship between consumers’ environmental concern and their purchase intention. We used structural equation modeling to test the proposed conceptual model based on a sample of 705 Slovenian consumers. Our findings suggest that all the above-mentioned constructs mediate the relationship between consumers’ environmental concern and their purchase intention in relation to eco-products. However, consumers’ consciousness of eco-products has the greatest effect in channeling environmental concern into purchase intention of eco-products. In addition, the findings indicate that female consumers express greater environmental concern, consciousness of eco-products, and perceived environmental responsibility than male consumers. The paper concludes with policy and managerial implications, theoretical implications, limitations of the study, and future research directions based on the findings of consumers’ perspectives.

scholarly journals Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns

2019 ◽  
Vol 11 (2) ◽  
pp. 75
Author(s):  
Farzana Riva ◽  
Mohammad Rajib Uddin ◽  
Mohammad Rabiul Basher Rubel
Keyword(s):  
Purchase Intention ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Future Research ◽  
Path Modeling ◽  
Customer Perceptions ◽  
Pls Path Modeling ◽  
Cause Related Marketing ◽  
Hotel Customers

The current study considers customers’ attitude, involvement and purchase intention of hotel customers with the moderating impact of cause related marketing campaigns in the context of Bangladesh. Partial Least Square (PLS) path modeling, a variance-based technique of SEM was used in the current study as the study tool. After testing the hypothesis on 305 customers it has been found positive significant influence of both customers’ attitudes and involvement on purchase intention of hotel customers. Moreover, the current study used cause related marketing campaigns as a moderating variable between customers’ attitude and involvement on purchase intention where both the hypothesis found insignificant. Therefore, from the literature review and the findings of the analysis the current study recommends future research to look for the moderating effect of cause related marketing campaigns of other customer perceptions in the link between attitude and involvement on purchase intention.

How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA

2021 ◽  
Vol 11 (1) ◽  
pp. 14-38
Author(s):  
Bandar Khalaf Alharthey
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Research Study ◽  
Primary Data ◽  
Online Video ◽  
Correlational Design ◽  
Online Purchase ◽  
Video Advertising ◽  
Proposed Model ◽  
Main Emphasis

The main emphasis of this research study is to examine that how online video advertisement can lead to consumer online purchase intention of beauty and healthcare products in KSA while customer satisfaction will be assessed as a mediator between online video advertising and customer purchase intention. The nature of the research study is quantitative, and a correlational design has been selected for the study. Primary data was collected from a sample of 452 people who buy beauty and health care products online in major cities of Saudi Arabia. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study shows that online video advertisements positively impacts customer satisfaction which in turn positively affects intentions of customers to buy online; also, gender, age, and profession act differently as a moderator in developing online shopping intention of beauty and healthcare products.

Social Enterprise Awareness, Perception, and Purchase Influence in South East China

2022 ◽  
pp. 214-241
Author(s):  
Mingyi Chen ◽  
Jiawei Feng ◽  
Rob Kim Marjerison ◽  
Rongjuan Chen
Keyword(s):  
Social Enterprise ◽  
Purchase Intention ◽  
Present Situation ◽  
Social Enterprises ◽  
Primary Data ◽  
Future Research ◽  
First Year ◽  
Chinese Government ◽  
Upward Trend ◽  
Online Surveys

This study aims to explore awareness and interest in social enterprises in China and in doing so provide a benchmark for comparison with future research on the topic. There is a shortage of evidence in the previous literature with which to compare the present situation, but the regulatory emphasis and resources presently dedicated by the Chinese government to social enterprises makes research in this area relevant and makes it likely that the development of social enterprises would have an upward trend in awareness and interest. Primary data was collected from over 600 online surveys which measured awareness, purchase intention, and purchase motivation before and during the first year of the COVID-19 pandemic. The findings of this chapter may contribute to future research on the trends of social enterprise awareness and interest in China and may also be of interest to those with an interest in social entrepreneurship.

scholarly journals Moderating Effect of Social Uncertainty between Capital Budgeting Practices and Performance

2017 ◽  
Vol 7 (2) ◽  
pp. 79
Author(s):  
Lingesiya Kengatharan
Keyword(s):  
Positive Relationship ◽  
Emerging Market ◽  
Secondary Data ◽  
Capital Budgeting ◽  
Moderating Effect ◽  
Annual Reports ◽  
Primary Data ◽  
Future Research ◽  
And Performance ◽  
Social Uncertainty

Capital budgeting is crucial in order for companies to sustain themselves, survive and flourish in markets and to increase shareholders’ wealth. The performance of a firm depends on its effective investment decisions. Investing in the 'right' project has an influence on the success of the firm and its future growth. Even though risk and uncertainty factors carefully considered in investment decision making. Therefore, aim of this study was to evaluate the moderating effect of uncertainty between capital budgeting practices and performance based on Sri Lankan emerging market. The data were garnered from primary data and secondary data sources. The primary data were collected from 186 CFOs working in companies in Sri Lanka using self-administered questionnaires. The questionnaire was piloted with a sample of five CFOs. The secondary data were mainly collected from CSE via the Bloomberg website/annual reports for the 5 years period. In order to evaluate the moderating effect of uncertainty between capital budgeting practices and performance, social uncertainty has been considered in this study. Performance was measured by Tobin_q. Data were analysed using descriptive, inferential and multivariate analysis. Findings of the study revealed that an increased level of social uncertainty weakens the positive relationship between sophisticated capital budgeting practices and Tobin_q. In a similar way, an increased level of social uncertainty weakens the positive relationship between advanced capital budgeting practices and Tobin_q and vice versa. Overall, this study has made contribution as identified the moderating effect of uncertainty between the relationship of capital budgeting practices and performances. In a nutshell, beyond its valuable contribution, this study serves as a springboard for future research in many ways.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

Does Perceived Insincerity Influence Managerial Ratings of Performance and Promotability?

2015 ◽  
Vol 4 (2and3) ◽  
Author(s):  
Matthew Valle ◽  
K. Michele Kacmar ◽  
Martha C. Andrews
Keyword(s):  
Moderating Effect ◽  
State Agency ◽  
Future Research ◽  
Influence Attempts ◽  
The Relationship

The purpose of this investigation was to evaluate the moderating effect of the supervisors perceived insincerity of their subordinates influence attempts on the relationship between supervisor perceptions of supervisor-subordinate similarity, liking, and influence, and the outcomes of performance and promotability. Data on 203 subordinates from 59 managers of a state agency were used to test the study hypotheses. The results indicate that the relationships between promotability and similarity and liking, and between performance and liking were attenuated by supervisor perceptions that the subordinates were insincere in their influence attempts. Implications for the importance of sincerity in interactions with others and directions for future research are offered.

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