Selections From the ABC 2019 Annual Conference, Detroit, Michigan: Dancin’ in Motown’s Streets to the Beat of My Favorite Assignments

2020 ◽  
Vol 83 (2) ◽  
pp. 234-255
Author(s):  
D. Joel Whalen

This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 My Favorite Assignments presented at the 2019 Association for Business Communication’s annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer feedback, new approaches for incorporating the Internet and social media into learning experiences, and a boost on a classic topic, ethics.

2020 ◽  
Vol 83 (3) ◽  
pp. 336-357
Author(s):  
D. Joel Whalen

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners’ professional development are presented. Also, clever experiential learning techniques are designed to inculcate team-building skills. This article is the second in a two-part series. The first appeared in the June 2020 issue. Additional teaching materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on the Association for Business Communication website: https://www.businesscommunication.org/page/assignments


2021 ◽  
Author(s):  
Jim Scheibmeir ◽  
Yashwant K. Malaiya

Abstract The Internet of Things technology offers convenience and innovation in areas such as smart homes and smart cities. Internet of Things solutions require careful management of devices and the risk mitigation of potential vulnerabilities within cyber-physical systems. The Internet of Things concept, its implementations, and applications are frequently discussed on social media platforms. This article illuminates the public view of the Internet of Things through a content-based analysis of contemporary conversations occurring on the Twitter platform. Tweets can be analyzed with machine learning methods to converge the volume and variety of conversations into predictive and descriptive models. We have reviewed 684,503 tweets collected in a two-week period. Using supervised and unsupervised machine learning methods, we have identified interconnecting relationships between trending themes and the most mentioned industries. We have identified characteristics of language sentiment which can help to predict popularity within the realm of IoT conversation. We found the healthcare industry as the leading use case industry for IoT implementations. This is not surprising as the current Covid-19 pandemic is driving significant social media discussions. There was an alarming dearth of conversations towards cybersecurity. Only 12% of the tweets relating to the Internet of Things contained any mention of topics such as encryption, vulnerabilities, or risk, among other cybersecurity-related terms.


2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Jim A. Scheibmeir ◽  
Yashwant K. Malaiya

AbstractThe Internet of Things technology offers convenience and innovation in areas such as smart homes and smart cities. Internet of Things solutions require careful management of devices and the risk mitigation of potential vulnerabilities within cyber-physical systems. The Internet of Things concept, its implementations, and applications are frequently discussed on social media platforms. This research illuminates the public view of the Internet of Things through a content-based and network analysis of contemporary conversations occurring on the Twitter platform. Tweets can be analyzed with machine learning methods to converge the volume and variety of conversations into predictive and descriptive models. We have reviewed 684,503 tweets collected in a 2-week period. Using supervised and unsupervised machine learning methods, we have identified trends within the realm of IoT and their interconnecting relationships between the most mentioned industries. We have identified characteristics of language sentiment which can help to predict the popularity of IoT conversation topics. We found the healthcare industry as the leading use case industry for IoT implementations. This is not surprising as the current COVID-19 pandemic is driving significant social media discussions. There was an alarming dearth of conversations towards cybersecurity. Recent breaches and ransomware events denote that organizations should spend more time communicating about risks and mitigations. Only 12% of the tweets relating to the Internet of Things contained any mention of topics such as encryption, vulnerabilities, or risk, among other cybersecurity-related terms. We propose an IoT Cybersecurity Communication Scorecard to help organizations benchmark the density and sentiment of their corporate communications regarding security against their specific industry.


Ekonomia ◽  
2020 ◽  
Vol 26 (4) ◽  
pp. 63-82
Author(s):  
Magdalena Siwik

Internet marketing is becoming more and more popular nowadays, with entrepreneurs increasingly deciding to conduct marketing communication using this medium. The most frequently used tool is social media. Internet marketing creates many opportunities, allowing for the reduction of advertising costs and reaching a much larger number of recipients than traditional advertising. The main purpose of this article is to present the opportunities created by social media both in the context of general promotion and in relation to promoting a scientific event, which is the Wroclaw Annual International Conference on Health and Lifestyle (WAICHL). The article was based on one’s own research, for which it was necessary to plan and conduct communication on social media and analyze the results of the promotion, using the tools offered by Facebook and Instagram, as well as using the Google Analytics platform. The research was based on statistical data on the reactions and behavior of the recipients of the published content. The entire process of creating a marketing communication strategy was presented, and results of activities carried out were summarized, assessing whether social media is an appropriate advertising tool.


2020 ◽  
Author(s):  
AISDL

Since its inception, the Association of Internet Researchers (AoIR) has fostered critical reflection on the ethical and social dimensions of the internet and internet-facilitated communication. These ethical foci are clearly evoked throughout the thematics of the AoIR 2020 conference call, beginning with Power, justice, and inequality in digitally mediated lives; Life, sex, and death vis-à-vis social media; and Political life online.


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