scholarly journals Constructing cultural identity through weaving among Ri-Bhoi women weavers: a symbolic interactionist approach

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Rebecca Maria Dias ◽  
Jennifer Paff Ogle ◽  
Sonali Diddi

Abstract With this interpretive study, we sought to understand how weaving as an activity contributed to constructing women handloom weavers’ cultural identity in the region of Ri-Bhoi, a district in Meghalaya, India, by exploring weavers’ experiences through changing tides of modernization in the handloom industry of the region. We adopted a lens of symbolic interaction to consider the ways in which interactions within the Ri-Bhoi cultural context contributed to meanings about the women’s weaving activities and their cultural identities. An ethnographic approach was implemented using participant observation, field notes/journaling, and informal and formal interviews to collect relevant data. Analyses revealed four themes representing the value that Ri-Bhoi women weavers attached to various aspects of their weaving tradition, which in turn, supported their cultural identities: (a) maintaining the tradition of weaving through acquisition and exchange of knowledge, (b) securing social support from family and community, (c) maintaining the tradition of weaving through creation of textiles that symbolize tribe and culture, and (d) achieving a sense of fulfillment (i.e., joy, happiness, and pride). Further exploration revealed that the modernization of the Ri-Bhoi handloom industry increased engagement of women in weaving and their passion to preserve their tradition, which further strengthened their connection to weaving. Implications and future research directions are discussed.

2019 ◽  
Vol 36 (5) ◽  
pp. 642-646
Author(s):  
Yuliya Strizhakova ◽  
Robin Coulter

Purpose The purpose of this paper is to provide the authors’ response to three commentaries (Batra and Wu, 2019; Papadopoulos, 2019; Westjohn and Magnusson, 2019) on Strizhakova and Coulter (2019), “Consumer cultural identities: local and global cultural identities and measurement implications,” International Marketing Review. Design/methodology/approach This is a conceptual paper and a response to commentaries on the initial paper Strizhakova and Coulter (2019), “Consumer cultural identity: local and global cultural identities and measurement implications”. Findings This paper continues an important dialogue on the topic of multifaceted consumer cultural identities. Specifically, the authors discuss the myriad meanings of cultural identity, as well as meanings of global, local, disinterested/disidentified and glocal cultural beliefs. The paper offers directions and poses questions that warrant future research attention and have important implications for global and local brand managers. Originality/value The paper addresses important issues and future research directions about the provocative topic of consumer cultural identities, their meanings, measurements and practical/research implications.


2009 ◽  
Vol 26 (1) ◽  
pp. 46-69
Author(s):  
Shamas-Ur-Rehman Toor

Management from Islamic Perspectives (MIP) is an emerging field that has begun to attract scholarly attention. However, the research undertaken so far has been rather fragmented and lack a clear agenda. This paper presents a literature review of the field and the areas of current focus. Although the field has a huge growth potential, I argue that it faces several challenges and problems as it develops further. I outline these potential pitfalls, suggest how to develop MIP as a formal discipline, and explain how to integrate it within real-life business practices. The article closes with a call for research to be conducted in a more organized fashion through an international consortium of researchers as well as recommendations for future research directions.


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