Demonstrate the Ability to Access the Sales Channel

2021 ◽  
pp. 95-100
Author(s):  
James F. Jordan
Keyword(s):  
Sales Channel

scholarly journals Cooperative Green Technology Innovation of an E-Commerce Sales Channel in a Two-Stage Supply Chain

2021 ◽  
Vol 13 (13) ◽  
pp. 7499
Author(s):  
Zongyu Mu ◽  
Yuangang Zheng ◽  
Hao Sun
Keyword(s):  
Supply Chain ◽  
Technology Innovation ◽  
Spillover Effect ◽  
Product Market ◽  
Free Riding ◽  
Green Technology ◽  
Market Demand ◽  
Two Stage ◽  
Sales Channel ◽  
Innovation Activities

The potential broad market of green consumption has encouraged an increasing number of enterprises to carry out green technology innovation activities. This paper examines a two-stage supply chain of e-commerce sales channels under different cooperative models. We find that consumers’ green preferences are the main factor that affects green product market demand. The manufacturer and the retailer can raise the levels of green technology innovation and extend green promotional services to expand product market demand in online and offline channels. However, consumers’ e-commerce preferences and online free-riding behaviors affect the manufacturer’s sales channel choice. The retailer can improve the level of green promotional services to hold offline channel market demand, while promotional behaviors have a positive/negative spillover effect on online market demand if the level of free riding falls above/below consumers’ e-commerce preferences. The higher the cooperative level is, the later the manufacturer will open the online channel and close the offline channel to ensure a high level of green promotional service from the cooperative retailer. The results show that the stronger the level of cooperation among all members is, the better the economic, ecological, and social benefits will be. Therefore, we design a revenue-cost sharing contract that can effectively motivate green technology innovation and green promotional services and afford all members win-win profits.

The Analysis Of E-Commerce Logistics Efficiency Of The Ukrainian Construction Enterprises

2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Marina Kravchenko ◽  
Hanna Manoryk ◽  
Natalia Sytnik
Keyword(s):  
Electronic Commerce ◽  
Economic Activity ◽  
Construction Materials ◽  
Net Income ◽  
Sales Channel ◽  
Direct Sales ◽  
Construction Enterprises ◽  
Manufacturing Enterprises ◽  
Industrial Enterprises ◽  
Final Consumer

An important component of successful economic activity of industrial enterprises is the optimal sales model combined with e-commerce opportunities. The article analyzed two construction materials manufacturing enterprises categories: those using exclusively a sales network for the promotion of their products, and those developing a direct sales system to the final consumer via electronic commerce. These are basically two different logistical approaches to the process of selling their own products. The efficiency of using e-commerce logistics means is determined by the correlation of sales expenses index with an indicator of enterprises' net income. It was proved sales expenses' indicator affects the dynamics of the net income indicator positively only for the enterprises using e-commerce logistics as a means of setting up a direct sales channel for their products. The article provides recommendations for creating an optimal logistics e-commerce system for construction materials manufacturing enterprises.

Optimum commission rate of the hotel paid to the chartered travel operator

2021 ◽  
Author(s):  
Chi-Jen Chen
Keyword(s):  
Decision Variable ◽  
Production Theory ◽  
Sales Channel ◽  
Travel Industry

This study aims to derive the optimal commission rate paid by the hoteliers to the chartered travel operators in order to maximize the profit of the hoteliers. This study uses the theoretical maximization model of the manufacturer's production theory of economics. The optimum commission rate of the hoteliers paid to the chartered travel operators is derived and has been proved its existence, and its value is never larger than 1/2. The maximization profit of the hotels can be obtained. This paper is novel in two respects. First, this paper explores that the commission rate is a decision variable determined by the hoteliers, not a constant as the previous studies assumed. Second, the sales channel issues of the hotel other than OTAs such as chartered travel industry have hardly been discussed. This paper explores the issue of the optimum commission rate paid by the hotels to the chartered travel operators.

scholarly journals Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch

2017 ◽  
Vol 31 (1) ◽  
pp. 44-54
Author(s):  
Indrė Brazauskaitė ◽  
Viltė Auruškevičienė
Keyword(s):  
New Product ◽  
Product Performance ◽  
Product Innovativeness ◽  
Sales Channel ◽  
Channel Characteristics ◽  
New Product Performance ◽  
The Relationship ◽  
Moderating Role ◽  
Commercial Environment

AbstractThe current research depicts the relationship between new product innovativeness and its performance, which was addressed in previous studies; yet the results remain contradictive with little focus on environmental settings. The paper aims to reveal the role of commercial environment towards new product performance, which allows forecasting the performance on the basis of expected settings and exploring the link between new product innovativeness and its performance in a more detailed way. In the study, moderating environmental settings are defined as a set of marketplace characteristics on market level, company commercial characteristics, and a set of sales channel characteristics on retailer’s category level. Research contributes to the following areas: reveals the role of environment towards performance and allows forecasting new product performance on the basis of expected settings.

scholarly journals PENERAPAN ANALISIS SWOT DALAM UPAYA PENGEMBANGAN USAHA PENYADAPAN POHON AREN DI DESA WANGUNSARI

Competitive ◽  
2018 ◽  
Vol 13 (1) ◽  
pp. 8
Author(s):  
Somadi Somadi
Keyword(s):  
Development Strategy ◽  
Sugar Cane ◽  
Production Efficiency ◽  
Business Management ◽  
Business Development ◽  
Processing Technology ◽  
Raw Material ◽  
Palm Tree ◽  
High Demand ◽  
Sales Channel

Gula tebu menjadi isu sentral nasional saat ini. Hal ini disebabkan karena tingginya permintaan, namun penawaran terbatas. Gula aren yang merupakan hasil penyadapan dari pohon aren menjadi alternatif untuk memenuhi tingginya permintaan gula tebu. Desa Wangunsari merupakan daerah penghasil gula aren, namun penyadap memiliki berbagai permasalahan dalam pengembangan usaha sehingga berimplikasi terhadap rendahnya tingkat kesejahteraan penyadap. Penelitian ini bertujuan untuk menganalisis dan mengetahui faktor-faktor yang menghambat dalam pengembangan usaha, dan merumuskan strategi pengembangan usaha penyadapan pohon aren di Desa Wangunsari. Teknik pengumpulan data pada penelitian ini menggunakan teknik observasi dan wawancara dengan metode penarikan sampel menggunakan judgement sampling dan teknik analisis data menggunakan analisis SWOT. Berdasarkan hasil analisis bahwa faktor-faktor yang menghambat usaha penyadapan pohon aren di Desa Wangunsari yakni kemasan, produksi, standarisasi produk, manajemen usaha, pendidikan penyadap, tempat produksi, teknologi pengolahan, saluran penjualan, bahan bakar, modal, bencana alam, infrastruktur, angkutan umum, aksebilitas menuju pasar, persaingan usaha, pendatang baru, daya tawar pembeli dan pemasok serta produk subtitusi. Sedangkan strategi pengembangan usaha meliputi perbaikan kualitas, kemasan, standarisasi dan pengembangan produk, tempat produksi, saluran penjualan, manajemen usaha, tekonologi pengolahan, optimalisasi bahan baku, perluasan pangsa pasar, peningkatan promosi, penambahan asset, efisiensi produksi, kerjasama dengan mitra, peninjauan harga jual, dan pembenahan sumberdaya perusahaan.   Sugar cane becomes the current national central issue. This is caused by high demand but the supply is limited. Palm sugar that is the result of tapping of palm trees into an alternative to meet the high demand for sugar cane. Wangunsari village is a sugar palm producing area, but tappers have various problems in business development so that it implies the low level of welfare tappers. This study aims to analyze and determine the factors that hinder business development, and formulate strategies for the development of palm tree tapping business in Wangunsari Village. Data collection techniques in this study using observation techniques and interviews with sampling methods using judgment sampling and data analysis techniques using SWOT analysis.            Based on the analysis, the factors that hinder the palm tree tapping business in Wangunsari Village are packaging, production, product standardization, business management, education of tappers, production site, processing technology, sales channel, fuel, capital, natural disaster, infrastructure, general, accessibility to markets, business competition, new entrants, bargaining power of buyers and suppliers and substitution products. While the business development strategy includes quality improvement, packaging, standardization and product development, production place, sales channel, business management, processing technology, raw material optimization, market share expansion, promotion promotion, asset addition, production efficiency, cooperation with partners, selling, and improving the company's resources

scholarly journals Environmental marketing as an optimal system of marketing and certification as a part of commodity policy

2021 ◽  
pp. 189-195
Author(s):  
A. Rashchenko
Keyword(s):  
Distribution System ◽  
Distribution Channels ◽  
Main Role ◽  
Environmental Characteristics ◽  
Sales Channel ◽  
The Core ◽  
Environmental Marketing ◽  
Certification Procedure ◽  
Enterprise Policy

The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defined purpose of organizing the sales channel. Secondly, to formulate the conditions and restrictions under which a certain distribution system is chosen. Thirdly, determine sales goals and measures to achieve them. The developed algorithm will ensure compliance of the selected system with environmental, economic, and consumer criteria for the operation of the enterprise within the concept of environmental marketing. Within the concept of environmental marketing, the certification procedure is a means of confirming the presence in the products or activities of the enterprise of different environmental characteristics, which are the core of product policy and are declared in communications. The main role of certification in the formation of demand and promotion of pro-environmental products is to disseminate information about certain characteristics of products or activities of the enterprise and confirm the reliability of such information. The effectiveness of certification as a tool of environmental marketing is to provide consumers and other members of the contact audience with certain guarantees to ensure that all stages of production (or product components) meet certain standards or requirements, as well as minimize the likelihood that the company will adversely affect the environment.

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