Consumer engagement captured in online endorsement (A case study in hijab endorsement)

2019 ◽  
pp. 272-275
Author(s):  
F. Fatmasari ◽  
N. Muna ◽  
A.C. Nugroho ◽  
Y. Yudani
Keyword(s):  
Consumer Engagement

The Neuroscience of Social Television

2018 ◽  
pp. 439-452
Author(s):  
Shaun A Seixas ◽  
Geoffrey E Nield ◽  
Peter Pynta ◽  
Richard B Silberstein
Keyword(s):  
Social Media ◽  
Opposite Effect ◽  
Negative Impact ◽  
Consumer Engagement ◽  
Daily Lives ◽  
The Way

In a short few years, social media has become the dominant way in which we communicate with the outside world. It has become prevalent in almost every aspect of our daily lives, but one of the most significant changes social media has had, has been on the way we watch television. This phenomenon, known as dual screening, has caused some concern amongst marketers and advertisers, who believed that this behaviour was having an overall negative impact on consumer engagement with television. This chapter attempts to address some of these concerns by providing evidence obtained from the neurosciences and from a case study. The evidence we present in this chapter demonstrates the opposite effect, whereby social media can actually be used to enhance viewer engagement.

The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy

2019 ◽  
Author(s):  
Kianoush Nazari Ameleh ◽  
Pejman Jafari ◽  
Farhad Ghaffari
Keyword(s):  
Case Study Method ◽  
Consumer Engagement ◽  
Content Type ◽  
Brand Communities ◽  
Health Clinics ◽  
Meaningful Relationship ◽  
Multiple Case ◽  
Content Strategy ◽  
Tone Of Voice

Introduction: Creating engagement with generated content has become a major challenge for health-oriented brand communities. Therefore, the present study seeks to fully understand the brand - consumer and consumerconsumer engagement with the content generated by the Instagram social network health clinics. Method The present study was conducted in two steps. In the first step, data was collected by interviewing nine native experts and a review of previous studies. And designed research model with the axial, open, and selective coding. In the second step, with the Nethnography method, 1572 posts of Instagram 8 health clinics were coded for 1 year period and analyzed by SPSS using multiple variance analysis and correlation tests. In general, the present study was conducted as a multiple case study method. Results: 95% confidence level there is a meaningful relationship between content type, hashtag, content agility (except saved post and discovery percentage), content day (except discovery percentage and reach), content context (except profile visit and percentage discovery) and tone of voice (except like, impression, discovery percentage and new follower) with brand-consumer engagement and also between the content type, content day, content context, content agility (except mention), tone of voice (except comment) and hashtag (except mention) with consumer-consumer engagement. Conclusion: In order to creating engagement, we must raise brand-consumer and consumer-consumer engagement, this requires the production of appropriate content.

The Neuroscience of Social Television

2015 ◽  
pp. 153-166
Author(s):  
Shaun A Seixas ◽  
Geoffrey E Nield ◽  
Peter Pynta ◽  
Richard B Silberstein
Keyword(s):  
Social Media ◽  
Opposite Effect ◽  
Negative Impact ◽  
Consumer Engagement ◽  
Daily Lives ◽  
The Way

In a short few years, social media has become the dominant way in which we communicate with the outside world. It has become prevalent in almost every aspect of our daily lives, but one of the most significant changes social media has had, has been on the way we watch television. This phenomenon, known as dual screening, has caused some concern amongst marketers and advertisers, who believed that this behaviour was having an overall negative impact on consumer engagement with television. This chapter attempts to address some of these concerns by providing evidence obtained from the neurosciences and from a case study. The evidence we present in this chapter demonstrates the opposite effect, whereby social media can actually be used to enhance viewer engagement.

The Neuroscience of Social Television

2018 ◽  
pp. 413-426
Author(s):  
Shaun A Seixas ◽  
Geoffrey E Nield ◽  
Peter Pynta ◽  
Richard B Silberstein
Keyword(s):  
Social Media ◽  
Opposite Effect ◽  
Negative Impact ◽  
Consumer Engagement ◽  
Daily Lives ◽  
The Way

In a short few years, social media has become the dominant way in which we communicate with the outside world. It has become prevalent in almost every aspect of our daily lives, but one of the most significant changes social media has had, has been on the way we watch television. This phenomenon, known as dual screening, has caused some concern amongst marketers and advertisers, who believed that this behaviour was having an overall negative impact on consumer engagement with television. This chapter attempts to address some of these concerns by providing evidence obtained from the neurosciences and from a case study. The evidence we present in this chapter demonstrates the opposite effect, whereby social media can actually be used to enhance viewer engagement.

Digital technology-enabled transformative consumer responsibilisation: a case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shalini Shalini ◽  
Bhupesh Manoharan ◽  
Rishikesan Parthiban ◽  
Israr Qureshi ◽  
Babita Bhatt ◽  
...  
Keyword(s):  
Food Consumption ◽  
Market Failures ◽  
Agricultural Ecosystem ◽  
Consumer Engagement ◽  
Content Type ◽  
Digital Platform ◽  
Long Run ◽  
Responsible Consumption ◽  
Material Identity

Purpose This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach Two-year-long case study of a socio-digital platform that aims to integrate consumers with the farming process; creating value for them and the farmers in India. Findings The process of consumer responsibilisation happens through three mechanisms; construction of a moral-material identity, vicarious self-artisanship and shared responsibilisation. Through these key mechanisms, the socio-digital platform could foster consumer responsibilisation and engender positive societal impacts by promoting both responsible production and consumption. Research limitations/implications This study shows how the construction of moral–material identity could move beyond an either-or choice between moralistic and material identity and allow space for the coexistence of both. This paper highlights how a socio-digital platform can be leveraged to facilitate responsible consumer engagement in an aestheticised farming process. Practical implications This paper aims to guide policymakers to design digitally-enabled human-centred innovation in facilitating consumer engagement with farming and cultivating responsible consumers in achieving sustainable development goals. Social implications This study shows how consumer responsibilisation can actually address market failures by enhancing the value created in the system, reducing wastage and cutting costs wherever possible, which drive better incomes for the farmers. Originality/value Previous studies have discussed heterogeneous motivations for responsible food consumption. However, this research explores the processes through which an individual reconnects to food production and the mechanisms that support this process in the long run.

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

2014 ◽  
Vol 38 (01) ◽  
pp. 102-129
Author(s):  
ALBERTO MARTÍN ÁLVAREZ ◽  
EUDALD CORTINA ORERO
Keyword(s):  
Latin America ◽  
El Salvador ◽  
Early Years ◽  
Left Wing ◽  
Internal Dynamics ◽  
Internal Coherence ◽  
The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

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