Psycho-economic phenomena, opportunistic behavior, and impacts on entrepreneurial failure

Brand is considered a valuable asset that a business wants to create and maintain growth throughout its business cycle. This paper examines the impact of corporate brand equity on employees’ opportunistic behavior. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis of structural model with a scale of 609 samples of employees of enterprises in Vietnam. The research results show that corporate brand equity has a negative impact on employees’ opportunistic behavior. In the relationship between these two factors, trust and emotional engagement act as intermediate factors. Additionally, the research demonstrates that trust has a positive effect on all three components of employee engagement, including emotional engagement, computational engagement, and standards-based engagement. On that basis, the research suggests a number of recommendations to minimize the opportunistic behavior of employees in the enterprise. The findings of this study have shown the importance and impact of brand equity on employee opportunistic behavior. These are meaningful contributions in both theory and practice to help businesses gain deeper insight into brand equity and the need to pay attention to building and developing durable brand equity for businesses. At the same time, it is an important basis for the next research projects.

Download Full-text

Personality Correlates of Cheating among College Women under Stress of Independent- Opportunistic Behavior

The Journal of Educational Research ◽

10.1080/00220671.1967.10883588 ◽

1967 ◽

Vol 61 (2) ◽

pp. 68-70 ◽

Cited By ~ 7

Author(s):

William F. White ◽

Alfred W. Zielonka ◽

Eugene L. Gajer

Keyword(s):

College Women ◽

Opportunistic Behavior ◽

Personality Correlates

Download Full-text

Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-01-2021-0062 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Haiqing Shi ◽

Taiwen Feng ◽

Zhiyi Li

Keyword(s):

Social Exchange ◽

Social Exchange Theory ◽

Transaction Cost Economics ◽

Hierarchical Regression ◽

Opportunistic Behavior ◽

Moderating Effects ◽

Customer Integration ◽

Content Type ◽

Relational Norms ◽

Managerial Implications

PurposeThe purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms.Design/methodology/approachThe authors conducted hierarchical regression analysis using two-waved data from 206 Chinese manufacturing firms to test hypotheses.FindingsThe authors found that GCI has an inverted U-shaped effect on opportunistic behavior. Furthermore, both contractual control and relational norms negatively moderate the inverted U-shaped relationship between GCI and opportunistic behavior.Originality/valueThis study uncovers an inverted U-shaped link between GCI and opportunistic behavior by combining transaction cost economics and social exchange theory. Furthermore, this study reveals contractual control and relational norms can be deemed as two boundary conditions affecting the inverted U-shaped GCI–opportunistic behavior relationship. This study also offers managerial implications for firms curbing opportunistic behavior that may result from GCI.

Download Full-text

Investment in Outside Options as Opportunistic Behavior: An Experimental Investigation

Southern Economic Journal ◽

10.1002/soej.12285 ◽

2018 ◽

Vol 85 (2) ◽

pp. 457-484 ◽

Cited By ~ 3

Author(s):

Hodaka Morita ◽

Maroš Servátka

Keyword(s):

Experimental Investigation ◽

Opportunistic Behavior ◽

Outside Options

Download Full-text

Stability Analysis of R&D Cooperation in a Supply Chain

Mathematical Problems in Engineering ◽

10.1155/2015/409286 ◽

2015 ◽

Vol 2015 ◽

pp. 1-10 ◽

Cited By ~ 1

Author(s):

Luyun Xu ◽

Dong Liang ◽

Zhenjie Duan ◽

Xu Xiao

Keyword(s):

Game Theory ◽

Stability Analysis ◽

Knowledge Spillovers ◽

Opportunistic Behavior ◽

Collaborative Process ◽

Level Of Knowledge ◽

The Stability ◽

The Cost ◽

Inherent Quality

R&D outsourcing becomes the often-adopted strategy for firms to innovate. However, R&D cooperation often ends up with failure because of its inherent quality of instability. One of the main reasons for cooperation failure is the opportunistic behavior. As the R&D contract between firms is inherently incomplete, opportunistic behavior always cannot be avoided in the collaborative process. R&D cooperation has been divided into horizontal and vertical types. This paper utilizes game theory to study opportunistic behavior in the vertical R&D cooperation and analyzes the equilibrium of the cooperation. Based on the equilibrium and numerical results, it is found that the vertical R&D cooperation is inherently unstable, and the downstream firm is more likely to break the agreement. The level of knowledge spillovers and the cost of R&D efforts have different effects on firms’ payoffs. When the level of knowledge spillover is low or the cost of R&D efforts is high, mechanisms such as punishment for opportunism may be more effective to guarantee the stability of cooperation.

Download Full-text

Reputation and Internet Auctions: eBay and Beyond

Analyse & Kritik ◽

10.1515/auk-2004-0109 ◽

2004 ◽

Vol 26 (1) ◽

Cited By ~ 11

Author(s):

Chris Snijders ◽

Richard Zijdeman

Keyword(s):

Online Auctions ◽

Online Auction ◽

Opportunistic Behavior ◽

Internet Auctions ◽

Reputation Mechanisms

AbstractEach day, a countless number of items is sold through online auction sites such as eBay and Ricardo. Though abuse is being reported more and more, transactions seem to be relatively hassle free. A possible explanation for this phenomenon is that the sites’ reputation mechanisms prevent opportunistic behavior. To analyze this issue, we first summarize and extend the mechanisms that affect the probability of sale of an item and its price. We then try to replicate the results as found in four recent papers on online auctions. Our analyses reveal that (1) it makes sense to differentiate between ‘power sellers’ and the less regular users, (2) there are variables that have an effect on sales that are often not controlled for, (3) one should carefully consider how reputation is operationalized, ( 4) neglecting heteroscedastidty in the data can have serious consequences, and (5) there is some support indicating that effects differ across auction sites.

Download Full-text